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Friday, 27 November 2015

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Unilever chasing improved qual quality with accreditation programme


Another well-intentioned initiative like protocolising pre-testing and tracking programs. (But the repercussions of that move have affected other market research buyers too!) I am only afraid of the incestuous relationship this will produce - how are you going to ensure quality quallies make it and not just your friends. Personal comfort levels need to be highest for working with quallies - you are practically on the road with them for weeks in a row, sometimes! And the previous time this announcement had been made, one interesting comment I had read requested Unilever to first accredit its research team.... well, no comments, except charity and quality begin at home first!!!

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5:32 pm