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Saturday, 28 November 2015

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I agree with the author and I do believe that people understand that social media is a place of public conversation. (with the exception of a few politicians who seem to continue to forget). From a researcher's point of view social media provides a unique opportunity to hear what people are saying about a brand or topic without the need to kick off a conversation with "I'm just about to ask for some opinions" or "here's money in exchange for views". Where social media can provide phenomenal research insight is when you look over a (for example) 5 year period and look for trends (e.g. When do people start talking about starting Christmas shopping?, What time of day are people talking about EastEnders? Are more men or women talking about the Jubilee?) Or where trying to identify common associations with words or phrases (e.g. Wouldn't it be useful to know that your phone brand was frequently used in the same sentence as "poor battery" but 20% of your competitors are singing the praises of the screen?) There is more of an argument that engagement is more intrusive. If I tweet that I've just sat down in McDonalds, do I really want the UK's social team to tweet me thanks and an invitation to make sure I try their new burger? There are billions of conversations going on in the social stratosphere - why not find out what they're saying. Paul Bennison

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1:25 pm