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Friday, 27 November 2015

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The focus group fightback


Very interesting topic. I'm a qualitative researcher not a moderator and that makes the difference. but - very often - when client (foreing MR agency etc.) ask me for a research they call me "moderator" because they want only moderation and they do not like someone who can analyze deeper the problem and give advice. after all they pay only for moderation ....... but - for me - it is very difficult to escape from my "researcher soul". Different is with direct client (no MR agency): they really like to have a researcher that help them to understand better their plus and minus, insight, etc. In this case I feel that I am a professionist that can give interpretation and new idea. but ..... work is work and in this period it is ok either being a moderator or a researcher.

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4:33 pm