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Friday, 27 November 2015

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Use actual behaviour to understand shoppers, conference told


The use of CCTV videos for studying in-store shopper behavior is now actively propagated by many the manufacturers of these technologies. Commonly proposed solutions are - People counting, Dwell Time, Path analysis and Heat Map. However there is very little to connect these metrics to actual topline and bottomline objectives of a retail chain. Retailers are already being presented with a plethora of "insights" on customer preferences through analytics from the bills generated. Video analytics for retail shopper behavior is nascent but quietly emerging as an additional valuable tool for retailers to build intimate understanding of their shopper's experience. How it will play out in the future is anybody's guess !

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7:12 pm