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Friday, 27 November 2015

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Data: how do you eat yours?


Information digestion will differ by the traits you describe (there are lots of relevant points in your work) but they will also differ by the topic and buying category of interest and the financial risk of making the wrong decision based on the information consumed or shared. In cases where expert advice is required the internet may be discarded for a face to face meeting e.g. Both Fussy eaters and Fast foodies might go to their local bank even if Fast foodies bank online. Understanding the importance of the conversations consumers have in branches/shops is pretty critical in managing service brands. In turn, Fast foodies and Supplementers might also look to the older and wiser Fussy eaters for advice on house buying and pensions. Hence it should be recognised that conversations are two-way with one party dominant in one situation and less so in another, depending on the topic of conversation.

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1:53 pm