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Wednesday, 25 November 2015

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What will Google's survey tool mean for MR?


reading through the whitepaper Google has distributed on this topic, the method used to test this tool against others has some serious deficiencies (and some quite 'creative' calculations) and Google themselves have realised that the tool does have its limitations - eg. can't ask more than a few questions. Nevertheless, this is a good way to increase SMEs access to often unaffordable market research and fits within their suite of products to advertisers quite nicely

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1:21 pm