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Wednesday, 25 November 2015

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Whatever next?


The articles seems to focus on market research's ability/attempts to predict if a product will be successful, gauging or guessing at if people will like a product. There's actually whole field of research, Design Research, trying to improve the ideas being generated on the 'fuzzy front end'. Design Research seeks to understand and communicate people's needs and desires up front to better focus concepting and design, ultimately improving your success rate of figuring out "what's next".. It's amazing how, given the right tools, the average person can communicate a realistic but futuristic vision for what they want from their products and experiences in 2, 5, even 20 years. It isn't that any one consumer predicts the future right, but collectively understanding what people want reveals patterns of needs and desires that can inform and inspire design. I don't want to belabor the point, but I'd be happy to talk more with anyone interested.

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9:02 pm