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Wednesday, 22 October 2014

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Headline

Questioning the nature of research

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Lovely point, Tom. There probably is a "microbrewery heuristic" at work, conditioned by scarcity bias, where we believe that the best coffee must always be available from small, obscure outlets. Like all that crap about the Guinness in Ireland being better, which it may be subjectively, but only because of the complementary emotions aroused by your surroundings - fiddle-playing drunks, horses running wild in the streets and so forth. But Starbucks has several things the micro-blenders don't: widespread availability and consistency, for a start: and it may not be the world's best coffee, but it's pretty much good enough for me most of the time.

Posted date

2-Sep-2011

Posted time

3:16 am

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