This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 18 September 2014

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.

Report comment to moderator

Mandatory All fields must be completed.

Headline

Survey research will be dead by 2020 – discuss

Comment

Well, surveys certainly won't be dead but there will be a lot less of them. I guessing social media research will take half of survey dollars in under ten years, possibly five years. There are certain aspects of surveys that absolutely cannot be done any other way. Every research objective has its research tool and we can't throw away tools. But there are many aspects of surveys that can be easily replicated and done better via alternatives. Let's just make sure we keep research dollars in research hands, no matter what the tool is. Annie Pettit, Chief Research Officer http://www.Conversition.com/blog

Posted date

23-Mar-2011

Posted time

5:32 pm

Mandatory
Mandatory
Mandatory