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Tuesday, 01 December 2015

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Is research becoming cool?


Analytics and research have ALWAYS been cool. Just going back to the coffee houses in London when a group of shipping owners worked out the odds and formulated insurance as a concept (itself woefully uncool) - these guys did the maths and worked out a system that would make international trade less risky, more advantageous. Trade wise and empire wise, those number crunchers put the Great into Great Britain. To do research, to analyse patterns and see a way forward - these things are inherently cool. Research is about seizing the future. It is made uncool by people who use it merely to track the past.

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9:06 pm