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Researchers in Chicago ponder the future of MROCs

Tom, Thanks for the great post. Good to hear the buzz for those of us unable to make it to the conference. I think "innovation" is a single use-case of online communities and in late 2010 (possibly after a social media soulsearch / backlash) we'll see most firms move towards more specific well-identified use cases with clearer ROIs. At the same time, those who do achieve success in communities will be pushing for a broader benefit. So a market moving in two directions. We'll have to wait and see. Charlie FreshNetworks

29-Oct-2009

7:03 pm