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Tracking online word-of-mouth: The people vs machines debate

It seems pretty clear that humans are the better option every time here. As Mike says, quick information that's incorrect is pretty worthless and in all likelihood downright dangerous. The common consensus in the US where data and text mining research is years ahead of the UK is that a blend of software and humans are what are needed. Is Mark providing this service or just backing a software alone system – which seems to be not the way the industry is moving – or needs to move.

14-Jun-2009

7:57 pm