Rentrak offers 28-day total audience view
US — Media measurement agency Rentrak has launched a service that adds DVR and video-on-demand viewer information to live audience totals, tracked over a month-long period.
The report aims to show the percentage of increased viewing from the total audience for all ad-supported prime time network and cable programmes over seven, 14 and 28 days.
Rentrak said that until now no report has shown the total audience viewing lift of programme audiences over a month.
The first ‘Total Audience Viewing Report’ reveals significant lifts for a number of broadcast and cable programs when adding in DVR and VOD playback.
Popular network shows such as The Vampire Diaries showed that more than half of the total audience within 28 days came from DVRs and VOD.