Research
Reineke Reitsma FREELANCE
Stories by this contributor.
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Research in 2012: new methods, stronger structures and less PowerPoint
22-Dec-2011
Forrester’s Reineke Reitsma looks back on 2011 and sets out what researchers should watch out for in 2012.
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Merger plans
15-Jun-2011
Understanding customers requires joined-up thinking. Reineke Reitsma presents a blueprint for building the ‘intelligent enterprise’.