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Vovici’s Jeffrey Henning has covered the session, “Sex, Lies and Chocolate: How communities can change the way you think about innovation for good”, presented by Doron Meyassed of Promise Communities.
After breaking down Meyassed’s argument, Henning summarises:
“Research in online communities requires a new kind of customer intimacy, an intimacy that may seem especially awkward to market researchers trained to keep a distance from the population being studied.”
Read his post in full here.
Brian Tarran
I am the editor of Research-Live.com and Research Magazine.
Robert Bain
I look after the features content for Research-live.com and Research Magazine, and contribute to the blogs.
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Marc Brenner
I'm the editor of Research Magazine. I've been knocking about the business and IT press for about 20 years. I'm particularly proud of the new Research-Live website and of the entire team behind it. Chances are we will have met for coffee, lunch or at any of the past seven Research annual conferences I have attended or participated in.Blog Archive
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