RayPoynter
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Comment on: Ban on client incentives raises fears over survey participation
I worry that this rule ignores the wishes of some respondents, falling back into the mindset that we (the researchers) make the rules, and respondents should do as they are told. As well as some customer satisfaction research I think this will drive more online research communities out of the Market Research domain. Some researchers have found that when people sign up to an ongoing branded community, for example drinkes of coffee brand X, what they expect as part of their compensation is brand related, such as visits to the factory, a chance to try new products, and yes product related incentives. A neutral incentive, such as cash or Amazon vouchers changes the mindset of the community members away from collaboration to being 'paid'.
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Comment on: Ban on client incentives raises fears over survey participation
Geoff, thanks for the clarification, but it goes to the heart of the problem. Our non-MR competitors are not (in reputable cases) claiming to be solely for research, they operate without the MR exemption, in-line with DM regulations, and thereby, in some cases, offer a wider range of benefits. I also feel there is a lack of clarity in the current wording of the MRS Regulations for Using Research Techniques for Non-Research Purposes (what we used to call Cat 6), which say that unless there is an exception in the Non-Research guidelines, all other MRS Code of Conduct rules apply. Since the non-research guildelines do not mention incentives (I tthink), it implies that MRS members should be bound by the Code of Concduct rule about client incentives even when engaged in 'non-research' projects. I think it would be helpful for the advice to state clearly, as Geoff's message does here, that the incentive ruie does not apply when conducting 'non-research'.
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Comment on: From a blur to an oasis?
A useful post from Geoff, and it takes the discussion forward. I think one issue is that in the 1950s we were not aware that engaging in market research often changes the opinions of the subjects, so we could imagine we had no direct sales impact. These days we know that some research changes the view of respondents. The way things are currently going, I would expect most customer satisfaction, research communities, deliberative research, and in-house panels to directly impact sales. We need to avoid these approaches being confused with techniques where the sponsor of the research is not obvious. However, in achieving that separation we must avoid pushing this very large and growing part of the business away from our industry. As a quick aside to Peter's point about clients asking for things that are illegal, I find the main reason is that the agency has not briefed the client properly when the project was being set up. Telling a client after the fieldwork that they can't have X or Y is not as useful as discussing it before the fieldwork, and allowing either the process to be changed or expectations to be managed. Ray
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