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Thursday, 23 October 2014

Research
September 2004

  • ‘Sugging' law hits political snag

    28-Sep-2004

    Politicians struggle to reach decision on sales promotion regulation.

  • Acquisition round-up

    8-Sep-2004

    MR firms in UK and Australia snapped up.

  • Aegis to continue its buy and build strategy

    8-Sep-2004

    Synovate to make small acquisitions.

  • Associated ad panel launched

    23-Sep-2004

    Associated New Media, the owner of the Daily Mail online wants to find out more about its web users.

  • Barb to offer viewer profiles

    7-Sep-2004

    Lifestyle Insights survey to provide additional data

  • BMRA, MRS and Aura propose ‘new body'

    17-Sep-2004

    Councils give blessing for work to begin on detailed plans.

  • Brought to book

    September 2004

    Michael Warren reviews the latest releases.Market Intelligence – How and why organisation use market research Author Martin Callingham Publisher Kogan Page/MRSOne of a series of books produced by Kogan Page and the MRS, this is that rare commodity, a book about market research written from the client side. With his years of experience at Whitbread, Callingham has (forgive the cliché) ...

  • Buyers urge agencies to focus on output

    1-Sep-2004

    Survey suggests clients would be willing to pay a premium for ‘quality output'.

  • Clinical trials

    September 2004

    Technology: tablet PCs have transformed automotive research. Rae Ghazni and Nick Hartley take the market's temperature.Research techniques are becoming more sophisticated all the time. The latest methods include state-of-the-art, wireless, tablet PCs, which look set to revolutionise the way in which quantitative research is undertaken, particularly within the automotive industry.Indeed, tablets are already replacing paper questionnaires to such ...

  • EDigital launches new online survey technology

    15-Sep-2004

    Default pop-up blocker means researchers must find alternative methods to target online consumers.

  • Electoral Commission considers polling inquiry

    15-Sep-2004

    Involvement would be "very appropriate", says MP.

  • Harris Interactive buys WirthlinWorldwide

    10-Sep-2004

    Merger to generate over $1m in savings.

  • Hayward calls for ‘aggression'

    8-Sep-2004

    Clientside told to shake-up culture of short-termism in their companies.

  • Heineken and Ocean Spray renew contracts with CPG data suppliers

    3-Sep-2004

    ACNielsen and IRI hold on to syndicated sales data accounts.

  • Hollick to leave United Business Media

    3-Sep-2004

    Appointment of new UBM CEO to be announced later this year.

  • Immigration pushes UK population to 59.6m

    9-Sep-2004

    Figures show two-thirds of growth came from net international migration.

  • IMS Health introduces new research service

    30-Sep-2004

    Global pharmaceutical measure targets value and cost of therapies.

  • Informa Research Services acquires Market Trends

    2-Sep-2004

    Financial MR firm expands into new areas of research

  • Inland Revenue to review research framework

    1-Sep-2004

    Twenty-eight places up for grabs under new two-year agreement.

  • IoS appoints General Election pollster

    22-Sep-2004

    CommunicateResearch to track voting intention each month.

  • IPA media survey faces further tests

    29-Sep-2004

    Minor "wrinkles" to iron out, says research director.

  • Ipsos makes acquisition in Japan

    22-Sep-2004

    Purchase pushes company in to the country's top five.

  • Is Rajar the radio industry's whipping boy?

    14-Sep-2004

    Virgin Radio question "artificial volatility" of Rajar figures.

  • Jupitermedia sues eMarketer

    1-Sep-2004

    New copyright and trademark infringement claimed in France and the UK.

  • KLM boss set for finance role at VNU

    6-Sep-2004

    Rob Ruijter to replace Frans Cremers at Dutch research giant.

  • Need to know... Story Groups

    September 2004

    Once upon a time, a researcher developed a new youth research technique called story groups. Brian Tarran reports.What is itA qualitative research technique that encourages children to develop a story involving their favourite characters. The stories are used to reveal likes and dislikes and the qualities kids most admire, which can be fed into the development of new products, characters and advertising.

  • New digital music tracker launched

    3-Sep-2004

    RS Consulting to monitor hardware and downloads for the digital music market.

  • NEW FONT SHOCKER (however, with all else it's the same old story)

    September 2004

    The Diary on the Research redesign.Dear Readers,Unless you're being very lazy you can't help but notice that Research will be going through some changes next month. The magazine will be coming out of its adolescence into a newfound maturity. It's going to be the biggest and most exciting editorial redesign this sector has ever seen. Yes, dear readers the big development is… we're changing the font!Anyway, the Diary has ...

  • On the road

    September 2004

    Branding: rising standards have helped kill brand loyalty. Tom Simpson asks if research can help manufacturers square the circle.Nearly everybody would agree that nowadays cars are more reliable, more comfortable, and safer than ever before. Even the most modest family hatchback comes with an impressive array of equipment supported by a range of sophisticated electronic systems.Yet our driving is constrained more than ever. Roads are increasingly ...

  • Online surveys must be accessible to people with disabilities

    21-Sep-2004

    Increased pressure on MR software suppliers.

  • Operating boost for TNS spurs online panel launch

    6-Sep-2004

    Internet data collection helps push operating margin to 9.2%.

  • P&G to work with Arbitron and VNU on new ‘Apollo' research service

    29-Sep-2004

    Research learns that more clientside partners are wanted for new MR service.

  • Paper chase

    September 2004

    Can giving a conference paper boost your career, or is it just an expensive way to give away trade secrets? Yvette Mackenzie reports.Ten years ago any researcher wanting to present a paper at a conference had to jump through two hoops. The first, to get the paper written. The second, to turn up and deliver it.In 2004, things are a tad trickier. There is fierce competition for paper slots; paper selection committees are stringent in their demands; ...

  • Polling faces winter of discontent

    7-Sep-2004

    MP to renew push for polling inquiry.

  • Pollsters thrash out plans for new complaints body

    20-Sep-2004

    Talks convened to see off threat of legislation.

  • Rajar sets timeline for change

    28-Sep-2004

    Electronic measurement contract could be awarded by September 2005.

  • Research budgets in North America tipped to increase in 2005

    16-Sep-2004

    As marketing budgets rise, research spend could follow.

  • Research cost-cutting plan alarms Australian industry

    24-Sep-2004

    Government aims to slash prices by using small panel of providers.

  • Research holds key to mystery of missing butler

    16-Sep-2004

    Studies showed Ask.com's mascot was getting "tired".

  • Russian TAM contract mired in controversy

    13-Sep-2004

    Researchers pull out of tender process; advertisers follow.

  • Segmentation: money down the drain?

    2-Sep-2004

    Research suggests clients are divided over usefulness of segmentation studies.

  • Seismic shifts

    September 2004

    Researchers and advertisers must work together to face a new challenge. Brian Tarran reports."Paying to avoid ads" was the recent headline in the Economist on a report from New York investment bank, Veronis Suhler Stevenson (VSS), which showed that in 2003, media companies in the US made more money from consumer spending than advertising revenues for the first time ever. A few days later, the UK's communications industry regulator, Ofcom reported that the UK ...

  • Shell commissions NOP World to conduct global MR study

    20-Sep-2004

    Separate surveys to be joined up to form a single source research umbrella.

  • Society seeks views on new code

    14-Sep-2004

    Three month consultation to begin in October.

  • Something to look forward to Pt 2

    September 2004

    Marc Brenner's editorialWhen I took over the editorship of Research in March 2003, I made a number of editorial committments to the research community. You were promised a magazine that offered a greater focus on clients, a greater focus on issues surrounding your career and business, more opportunities for you to offer feedback, and an improved website. Over the past year and a half, you have emailed us, called us, and collared us in person, in ...

  • Special Report: Automotive

    September 2004

    The brightest thinkers in automotive research outline developments in branding, technology and new product development.   On the roadThe automotive market has changed and, as Tom Simpson explains, drivers are as susceptible to brands both in and out of their cars.Tomorrow’s world

  • Sports Marketing Surveys expands in SE Asia

    17-Sep-2004

    Singapore is the final piece in the jigsaw.

  • Synovate senior management restructure in the UK

    24-Sep-2004

    All UK divisions, except Synovate Healthcare, come under one organisation.

  • The Emperor's old clothes

    September 2004

    Stephen Phillips says it's high time researchers stopped selling clients useless branded products.Thankfully, the backlash against 'products' seems to have started. As more and more research companies are trying to brand their approach to customer satisfaction, or brand equity, or product testing etc., clients are starting to see through them and are rejecting these spurious attempts to 'differentiate' by trademark. Not before time.Let us be clear, ...

  • Tomorrow's world

    September 2004

    NPD: critics of automotive NPD research are behind the times, says Helen Roberts. Today's sophisticated techniques augur well for the future.What does the future hold? What will the products of the future look like? How do I know my product will still be groundbreaking when it finally goes on sale? These and similar questions face market research across the globe in every industry and commercial sector. The automotive industry, of course, is no exception.

  • UPDATE: eMarketer speaks out on lawsuit

    13-Sep-2004

    Accuses JupiterMedia of "playing Goliath".

  • US posts ‘surprise' growth in 2003

    21-Sep-2004

    But Europe remains sluggish, says Esomar industry report.

  • VNU set to add £1.4bn to cash pile

    27-Sep-2004

    Directories sale could be used to fund MR shopping spree.

  • VoIP hopes for new methodology

    9-Sep-2004

    ‘Exciting' technology could lead to hybrid techniques

  • Where did all the shoppers go?

    September 2004

    Sainsbury's is finding its waning fortunes hard to swallow, and is hungry for solutions. Marc Brenner sits in on a tough-talking summit between the supermarket giant and its agencies.Fancy something spicy this weekend? Try this lip-smacking recipe. Take one supermarket giant and prepare as follows. Spoon out a £2.4m windfall to your chairman, rewarding him for lacklustre performance. As that situation stews away nicely, axe the staff's £100 Christmas bonus. ...