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Wednesday, 23 April 2014

Research
October 2004

  • "Research and advertising could learn a lot from each other"

    October 2004

    In the first of a new series of interviews, Marc Brenner discusses talent, global strategies, and consolidationwith Kantar's CEO, Eric SalamaKantar's Eric Salama has just been re-appointed as a trustee of the British Museum. Is the CEO of WPP's information, insight and consultancy business really cut out to be the custodian of mummified remains, marble busts and Grecian urns? A quick glance at the museum's mission statement and all becomes clear. ...

  • 10,000 strong BBC panel to launch

    29-Oct-2004

    Licence payer needs to be addressed

  • 5 minutes with... AFTAB KAUSHIK

    October 2004

    Aftab Kaushik, of Quantum Market Research in New Delhi, muses on MR issues in IndiaOn methodology"Indian consumers tend to be more difficult to study using observational techniques, compared with the UK. Techniques such as video ethnography, are still some way away... not because Indians guard their privacy but more because they get into the 'put my best face forward' mode, which does not necessarily reflect reality. Also ...

  • Agencies fret over ONS survey plans

    6-Oct-2004

    Social researchers worry that proposals could see them lose important government work.

  • Boots gives booster shot to IMS

    5-Oct-2004

    High street pharmacy to supply point-of-sale data to healthcare research giant.

  • Bottom line basics

    October 2004

    Should clientside researchers use financials to make an impact? Brian Tarran reportsIf a clientside researcher wants to make a real impact in the boardroom, it'll take more than research skills to achieve the goal. During a passionate debate at Marketing Week's recent Next Level MR conference, the quest for real research influence at a senior level continued. Sue Stent, head of customer insight at Halifax Bank of Scotland said: "When we used to ...

  • Child's play

    October 2004

    INTRODUCTION: Kids research continues to generate imaginative MR thinking. Vivienne Wilson reports on a sector full of innovationResearching children has always been fraught with difficulties; getting into the mindset of a seven-year-old is a challenge in itself; and then there is the underlying suspicion of those who regard researching children akin to devil worship. Ironically kids researchers are probably the most sensitive about over-marketing to kids. ...

  • Chrysler signs up to measure ‘virtual ads'

    18-Oct-2004

    Nielsen to track exposure to Jeep brand in new PC game.

  • CLIENTS ARE WILLING TO PAY MORE... (and 30 other things you should know about today's research buyers)

    October 2004

    EXCLUSIVE SURVEY: What are clients willing to pay more for? what are their plans for the future? Marc Brenner and Vivienne Wilson analyse a revealing opinion leader research surveyOver the past year we have spoken to many clients about all aspects of the research process. Unsurprisingly we heard the usual grumbles: "agencies don't understand my business"; "when will everyone stop cold-calling me"; "I can't get my agencies to work together," and so on.We ...

  • Clients call for clampdown on agency cold calling

    27-Oct-2004

    Insight Show hears demands for more "personalised" agency approaches.

  • Clientside companies advised to centralise research structures

    20-Oct-2004

    Better management of resources could reduce costs and boost MR effectiveness.

  • Conservatives up the stakes

    25-Oct-2004

    Tories reveal new tool to target swing voters in the next general election

  • Driven to distraction

    October 2004

    CASE STUDY: Today's kids are backseat drivers in more ways than one. Andrew Grant reveals the secrets of pester powerChildren have been practising the art of pester power since the dawn of time, galvanising the sales of sweets, clothing and video games, among other things. Now, however, research suggests that they are setting their sights a little higher. In particular, they are exerting their influence over major one-off purchase decisions such as cars.

  • E-Tabs Enterprise reviewed

    October 2004

    Tim Macer looks at a product that automatically generates reports in PowerPoint, Word, Excel and HTMLAlthough it is not immediately obvious from the name, E-Tabs Enterprise is a tool for automating the production of PowerPoint presentations and repetitive reports. Like the established E-Tabs Reader, from which it draws some of its functionality, Enterprise can be fed directly by the conventional, if uninspiring, print files issued by almost any ...

  • Experian acquires Simmons

    15-Oct-2004

    Acquisition to give Experian access to new modelling techniques.

  • GfK an ‘attractive candidate' for VNU

    4-Oct-2004

    Analyst report throws spotlight on German firm.

  • GfK Martin Hamblin splits custom research division

    14-Oct-2004

    Replicates healthcare division's "successful" vertical market sector model.

  • HDA appoints Quæstor to research health in schools

    12-Oct-2004

    Government launches research into healthy schools initiative.

  • Henley Centre moves to become ‘business solutions provider'

    21-Oct-2004

    Wants to turn interesting facts into actionable information.

  • India plans billboard survey

    1-Oct-2004

    Effectiveness of outdoor media campaigns to be evaluated in eight Indian cities.

  • Internet take-up in Europe fires Harris revenue growth

    28-Oct-2004

    Online methods now account for 25% of European earnings.

  • IRI plans overnight sales data service

    7-Oct-2004

    Data supplier aims for next-day delivery by early 2005.

  • Martyn Lewis: Prison of focus groups must end

    7-Oct-2004

    Focus groups that categorise by age are "misleading".

  • Mexico industry chief sets sights on lawmakers

    15-Oct-2004

    New trade association president says work has started to lobby against poll law threats.

  • National Readership Survey reviews data collection

    19-Oct-2004

    Considers changing methodology after more than 50 years of face-to-face.

  • Nielsen Media Research gains support for its local people meter

    21-Oct-2004

    CEO of the NAACP offers his support for the television ratings system.

  • Nielsen's local people meter under fire in the US

    8-Oct-2004

    Senator calls for Federal Trade Commission intervention.

  • Nunwood wins best agency prize at industry awards

    27-Oct-2004

    TNS, Simpson Carpenter, E-Tabs and Flamingo International all triumph.

  • One last thing

    October 2004

    It's amazing how much musical talent there is in research. It's also amazing that a French researcher is trying to eat her own armA' one, a' two, a' one, two, three, fourEver since the ill-fated premiere of Sir Harrison Birtwistle's opus, "O! Holy Focus Group of Thine", market research and classical music have never enjoyed the easiest of relationships. It seemed that tabs, tubas, fluglehorns and fieldwork would never make beautiful ...

  • One world, one voice

    October 2004

    How do globalised agencies establish unified training strategies? Cherry Park reports on a world of troubleThe globalisation of large organisations continues its relentless pace, with heavyweight market research agencies no exception to this trend. As takeovers and mergers lead to larger, more international, outfits with huge headcounts, so the need for shared strategies becomes more pressing. Training, learning and development is one area affected by this ...

  • Polish radio ratings stay with Millward Brown

    29-Oct-2004

    Wins two-year contract from Radio Research Committee.

  • Pollsters named one of 50 biggest public pains

    20-Oct-2004

    New book describes researchers as "arch nosey parkers".

  • Rajar sets aside weekend for meter testing

    14-Oct-2004

    Audiometer tests to begin in mid-November.

  • Research contract round-up

    5-Oct-2004

    Home Office, Blue and The New Yorker Magazine announce details.

  • Research International UK restructures

    29-Oct-2004

    Agency to organise divisions around clients rather than sectors

  • Research into European golf equipment market tees off

    22-Oct-2004

    Sports Marketing Surveys to evaluate the European golf equipment market.

  • Russian cinema ads ‘screened'

    4-Oct-2004

    Russian cinema advertising effectiveness data to be available by January 2005.

  • Russian research unites

    13-Oct-2004

    Masmi Research Group brings qual and quant firms together.

  • Saatchi cites research findings to boost Tory troops

    6-Oct-2004

    Conservative Party commits to further research in run up to election.

  • Special Report: Kids

    October 2004

    SPECIAL REPORT: KIDS    IntroductionKids are ...

  • The anxiety of influence

    October 2004

    INSIGHT: Young influentials are crucial to the kids market. Rachel Carey follows the leadersWhat's the key to success in today's word-of-mouth marketplace? It's simple: understanding your Influentials – the part of the population that leads trends, shapes peer opinion and generates buzz. But while this is a well-accepted segment of the adult population, does the concept hold true for the youth cohort? NOP World's research has shown that, not only ...

  • The China syndrome

    October 2004

    China's MR industry is booming but standards are lagging behind. Brian Tarran reportsIt is remarkable that China's Communist regime – often labelled as "repressive" – permits the existence of a market research industry, given the democratic nature of the business. Yet according to Zhu Xiangdong, deputy director of the state-owned National Bureau of Statistics: "Market research, as a well-developed marketing method in developed countries, enjoys ...

  • TNS replaces NOP on IPA's multi-media survey

    12-Oct-2004

    New appointment has "cost implications" – but survey sponsors remain supportive.

  • TNS trials new MRS diploma

    13-Oct-2004

    Qualification acknowledges critical thinking is at heart of client demands.

  • Tories pledge independence for ONS

    11-Oct-2004

    …but proposal would still leave politically sensitive figures under ministerial control.

  • UPDATE: Greenfield online completes online panel purchase

    22-Oct-2004

    Plans to gather extra data on its 1.1m new respondents.

  • Usefulness of the British Crime Survey criticised

    18-Oct-2004

    But the Home Office dismiss attacks as "irresponsible".

  • VNU secures EUR 1bn credit facility

    28-Oct-2004

    Money intended for general corporate purposes, including "acquisition financing".

  • Watchdog calls for research into statistics use

    1-Oct-2004

    Not enough is known about the needs of statistics users, says chairman.

  • Welcome to the club

    October 2004

    PRACTICALITIES: Young people learn early to distrust so-called consultation exercises. but, says Moira Forrester, the right approach can offer them hopeYoung people could understandably be suffering from consultation fatigue. Everybody's doing it; these days they are consulted through schools councils, children's parliaments, children's forums and children's panels – as well as research. We know young people send a strong message that they need ...

  • WPP's revenues up to £1bn, but the jury is still out on 2005

    26-Oct-2004

    MR and consultancy divisions report strongest growth for Q3.

  • Yorkshire Water leads calls for more customer-focused MR

    8-Oct-2004

    Customer service chief seeks standard industry measure for customer satisfaction.

  • YouGov expands into the Middle East

    11-Oct-2004

    Internet pollsters set up in Dubai.