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Thursday, 17 April 2014

Research
November 2003

  • Metro ‘Urban Life' project scoops award

    12-Nov-2003

    An online readership panel set up by Metro Newspapers and the media division of research agency, BMRB has scooped the Media Week award for Media Owner Research Project of the Year 2003.

  • A picture of health

    November 2003

    The relationship between the NHS and the pharmaceutical industry has always been difficult. But there are great opportunities if both sides are open to research. Tom Marshall reportsThe whole thing kicked off with the NHS National Plan published in 2000. This set out the future vision for the NHS, moving from a centralised approach to a more localised and patient-centred attitude. The Department of Health has subsequently busied itself updating the plan, adding ...

  • A spoonful of research helps the medicine go down...

    November 2003

    We all have an emotional reaction to a sales pitch. Doctors are no different. Samantha Hamilton-Stent explains how researchers have identified powerful new ways of marketing drugs to the medical profession.In the pharmaceutical industry, the trend is towards marketing drugs based on clinical features which are grounded in rational benefits for patients and doctors. The belief is that logical, rational customers are attracted by product campaigns that are themselves ...

  • ACNielsen plans to boost panel size to 125,000

    November 2003

    ACNielsen is to double the size of its US consumer panel from 61,500 to 125,000 households – its largest ever expansion.The "MegaPanel" is expected to be completed during 2004 and 2005. It will dwarf its nearest competitor, Information Resources' (IRI) Scankey Consumer Network household panel, which has 70,000 members.Kevin Shields, general manager of the IRI's Consumer Network panel, said: "We're very confident that clients are rejecting the notion that bigger ...

  • Ads should target by "data" not "prejudice"

    November 2003

    The targeting of youth-focused advertising campaigns should be based on data "not prejudices", marketers were told at a youth marketing conference.Speaking at Youth Perspective 8, Richard Asquith, MD of BMRB Media Services, and Chris Bunyan, associate director at BMRB TGI said 18-26 year-olds are divided into "tribes" that do not conform to age stereotypes. "Age has only limited value as a predictor of behaviour," said Asquith. "For every Ellen MacArthur – who sailed alone ...

  • Analysis: Kelvin MacKenzie vs Rajar

    November 2003

    Rajar and The Wireless Group are still at loggerheads. Yvette Mackenzie ponders a possible outcome.The very public spat between Kelvin MacKenzie, CEO of the Wireless Group and Rajar, the radio audience measurement body has caused considerable ripples in the usually genteel world of radio measurement.MacKenzie is threatening to sue Rajar for compensation, as he believes its paper based diary system has commercially harmed his TalkSport station ...

  • Development hell

    November 2003

    In big pharmaceutical companies, the drug development teams simply don't understand market research. That's a shame, says Wayne Phillips, there's a lot they could learnIt's an unfortunate fact of life that the development teams who get drugs to the market by doing clinical trials and the marketing teams which utilise the results of those trials to optimise a product's sales often have opposing views on the value of market research. The marketing team knows ...

  • Flamingo scoops Best Agency award

    27-Nov-2003

    Flamingo International was named Best Agency 2003 at the BMRA Awards for Research Business Effectiveness.

  • FreshMinds sends data crunching task to India

    November 2003

    FreshMinds Research has established an offshore research team based in Mumbai, India. The team has been obtained as part of a deal with Netdecisions, a UK-based technology group, and will support FreshMinds' research outsourcing division. Appropriate information gathering and data crunching tasks will be carried out in India to cut costs. Charlie Osmond co-managing director at FreshMinds said, "In terms of statistical and market analysis it makes sense to get something ...

  • Information Resources sale nears completion

    5-Nov-2003

    The sale of US data supplier Information Resources (IRI) could be complete by the end of November after shareholders put more than 62% of the company's outstanding common stock up for sale.

  • IPA plans single source media survey

    19-Nov-2003

    The Institute of Practitioners in Advertising is to launch its own single source media survey.

  • It's competition time!

    November 2003

    Marc Brenner's EditorialFor those of you who have ventured onto the 'The Research Blog', (www.research-live.com), you will have seen the story we carried on a recent Computerworld survey. A whopping 87 per cent of IT professionals have little trust in the accuracy or independence of market research published by the likes of Forrester, Gartner, IDC et al. To paraphrase the findings, the market spoke as one and said, "Hey, you can't pull the wool ...

  • Millward Brown launches new media evaluation unit

    19-Nov-2003

    Millward Brown Group has launched a new media evaluation unit and has hired former Universal McCann director, Brian Jacobs to head-up the new venture.

  • Moderator problems

    November 2003

    Peter Totman asks whether moderators are 'performing' too much for clients.Many moderators would agree that groups conducted in viewing facilities are pale and superficial compared to those conducted in more traditional venues. Whilst this can be partly attributed to limitations imposed by professional respondents in a goldfish bowl environment, I would argue that it is the effect of the viewing facility on the moderator that is decisive. The less ...

  • MRUK announces £1m worth of contracts

    27-Nov-2003

    Research agency, MRUK has secured £1m worth of new projects with local authorities and companies, according to managing director Jim Law.

  • New interviewer holiday pay guidelines released

    12-Nov-2003

    The British Market Research Association (BMRA) has issued new guidelines on how best to pay interviewers their holiday entitlement after the Employment Appeals Tribunal declared that "rolling up" holiday pay is acceptable in certain circumstances.

  • News at then

    November 2003

    In an attempt to move this market forward at speed, Research has sent its intrepid reporters into the not-too-distant future to bring you the hottest news stories from the year 2013.This feature is full of the information you'll need as you hurtle towards the future. We've been there, and we can tell you that, for the most part, the future's bright. So, now that you're armed with this information, you can confidentally march towards tomorrow. Go on, take your ...

  • Oftel regulations to hit call centres hard

    November 2003

    Major sample suppliers have stopped screening random digit dialler telephone lists for "dead numbers" after Oftel announced regulation to clampdown on nuisance calls.Both Survey Sampling International in the US and UKChanges have halted the supply of "pulsed" or "pinged" samples. SSI stopped offering its screening service in the UK on 13 October "to avoid potential implications for clients".Richard Sheldrake, MD of fieldwork supplier Perspective, said: "The regulations ...

  • ONS ‘should revisit Westminster estimates', says report

    5-Nov-2003

    The Office for National Statistics (ONS) should revisit Westminster population estimates, according to an interim report by the Statistics Commission.

  • Page turners

    November 2003

    Reviews of Complicated Lives, Scoring Points, More Bullmore and Qualitative Market Researchby Michael WarrenComplicated Lives Sophisticated consumers, intricate lifestyles, simple solutionsAuthors: Michael Willmott and William Nelson Publisher: Wiley, 2003

  • The Diary

    November 2003

    Hello Kitty and Kill BillHere, kitty, kitty, kittyAnother titanic battle of the brands in the SE Asia market has been uncovered by MR. Hello Kitty, a strange cartoon character thing that looks like a marshmallow with whiskers is having a scrap with that bare knuckle terror, Winnie the Pooh. They're slugging it out to see who'll be the top dog (or cat or bear) in the lucrative Japanese toy market which is worth approximately 1.6 ...

  • The jargon factor

    November 2003

    The Office for National Statistics can't seem to get its point across. Researchers should take note, writes Brian Tarran. It has been a bad 18 months for the Office for National Statistics (ONS); torn apart in the press after the Census 2001 results came in showing one million less people living in the country than expected, it is now being lambasted for large revisions it has made to GDP and import figures – a "scandalous" turn of events, said The Independent.

  • The Post Office improves financial services following MR

    November 2003

    The Post Office has joined with Bank of Ireland to launch a new financial service after 18 months extensive market research.Personal loans will be available at the beginning of next year with further financial products including, saving accounts, guaranteed equity bonds, life assurance, credit cards and insurance for buildings, their contents and motor vehicles.The research was commissioned by the Post Office and included, focus groups, face-to-face and telephone ...

  • TNS to close US call centre

    5-Nov-2003

    TNS Intersearch, the US arm of the UK-headquartered company, is to close a call centre in Ohio with the loss of 366 jobs.

  • TRBI teams up with university for public health study

    19-Nov-2003

    TRBI and the University of Sheffield are to launch a 16-country study exploring public perceptions of when and how governments should intervene in public health and safety.

  • Unilever fattens its Slim Fast budget

    November 2003

    Unilever is to increase its research into the dieting sector after third-quarter sales revealed the firm's health and wellness division revenue dropped by 23.5%. It is thought that the success of the Atkins diet has had a large impact on the division's revenues. Unilever has invested resources into increasing its new product-based research in a bid to stave off competition. One of Unilever's flagship brands Slim Fast, most famous in the form of a slimming milkshake, recently ...

  • Which of these shapes best describes your personality?

    November 2003

    ...by the way, your answer could win or lose you a job offer. Roxanne Escobales charts the rise of psychometric testing in the research market.When Christine Parker was invited to interview for a research executive position at a leading agency she was ecstatic. Looking for work is a full-time job, and she had spent hours toiling over her CV and brushing up on interviewing skills.She had all the answers to the usual questions about what she could ...