Research
Nov 2011
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‘We can’t hunker down any more’
29-Nov-2011
Brian Tarran meets the Market Research Society’s new CEO Jane Frost, the former BBC marketer on a mission to prove the value of the MRS – and the researchers it represents.
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Ad agency Venables Bell signs up with Crimson Hexagon
16-Nov-2011
US— Ad agency Venables Bell & Partners has signed up to use Crimson Hexagon’s ForSight platform to analyse online sentiment about client brands to inform advertising and marketing strategies.
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Adobe buys video ad management and analytics firm
1-Nov-2011
US— Adobe is buying Auditude, an online video ad management and analytics platform, for a rumoured $100m.
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Adobe looks to take lead in managing, measuring digital ads
11-Nov-2011
US— Adobe, which bought the Omniture web analytics business two years ago, is setting out to be “the leader in solutions to manage, measure and optimise digital marketing and advertising” with a company restructure.
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Alitalia to measure passenger experience through Confirmit
1-Nov-2011
UK— European airline Alitalia has signed up to use the Confirmit Horizons platform to measure passengers’ flight experience.
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Alterian half-year revenue down 6% to £17m
30-Nov-2011
UK— Marketing analytics software firm Alterian has reported revenue down 6% to £17.2m and an operating loss of £18.6m for the six months to 30 September.
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Alterian ready to talk after new SDL offer
10-Nov-2011
UK— Alterian has said it is “prepared to engage” with SDL, the makers of web content management technology, after it made an indicative offer to buy the marketing analytics software firm at a price of 110p a share.
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Analytics body warns of 'critical shortage' of pros
1-Nov-2011
US— The Web Analytics Association (WAA) has warned of a “critical shortage” of qualified digital measurement professionals and has formed a career development task force to address the issue.
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Are online panels finished?
16-Nov-2011
Are social networks the only sample source researchers need? Pulse Group’s Bob Chua and uSamp’s Gregg Lavin square up.
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ARF white paper talks up neuromarketing potential
2-Nov-2011
US— The Advertising Research Foundation (ARF) reckons neuromarketing is poised to make a “significant” contribution to the development of great advertising, according to a draft white paper.
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Australian government breaks MR spending record
14-Nov-2011
AUSTRALIA— The Australian government, led by Julia Gillard’s Labor Party, spent a record A$33m on market research in the last financial year, according to press reports.
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BDRC invests in Australia's JDSP
24-Nov-2011
UK/AUSTRALIA— BDRC Group has taken a “strategic stake” in Sydney-based Jones Donald Strategy Partners (JDSP).
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Behavioural economics for breakfast
Nov 2011
Helen Nuki of Monkey See looks at how behavioural economics can help reveal the hidden influences on people’s choice of breakfast cereal.
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Behavioural economics in the pub
Nov 2011
BrainJuicer’s Orlando Wood on how ideas from behavioural economics were applied to a mass ethnography study on excessive drinking.
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Blinq acquires Looxii's social media analytics talent
18-Nov-2011
US— Social media advertising engagement firm Blinq Media has hired the founders of social media analytics firm Looxii.
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Brass awarded Dixons Retail community deal
3-Nov-2011
UK— Brass has won a four-way pitch to develop and manage an online research community for Dixons Retail, which incorporates ongoing research for the firm’s Curry’s, PC World and Dixons.co.uk brands.
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Bunchball working with Adobe on gamification analytics
17-Nov-2011
US— Bunchball, the developer of a website gamification platform, is partnering with Adobe in a bid to integrate gamification analytics into Adobe’s digital marketing suite.
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Cancer Research UK appoints head of consumer insight
7-Nov-2011
UK— Cancer Research UK has appointed Luba Kassova to the newly created role of head of consumer insight. She joins from the BBC where she was head of audiences for journalism.
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Carrier IQ drops legal action against software researcher
24-Nov-2011
US— Mobile intelligence firm Carrier IQ backpedalled yesterday from threats of legal action brought against a researcher who raised concerns about the type of data the company was collecting from mobile phone handsets.
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Casro publishes social media guidelines
2-Nov-2011
US— The Council of American Survey Research Organisations (Casro) has published its social media research guidelines, designed to provide an ethical framework for conducting MR in online social environments.
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Chart.io gets funding for data analytics
2-Nov-2011
US— Data analytics firm Chart.io has been awarded $3.15m in a series A round of funding led by Avalon Ventures and Bullpen Capital.
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Chime's research arm continues recovery
8-Nov-2011
UK— Chime Communications’ research business is “continuing to recover”, the company said in an interim management statement covering the 1 July–8 November period, published today.
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Clearspring acquires data science expertise in XGraph
1-Nov-2011
US— AddThis developer Clearspring has bought data science company XGraph to boost its analytics and targeting capabilities.
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COI cuts research spend by 65%
28-Nov-2011
UK— The Central Office of Information (COI), the UK government’s communications arm, cut its research spend by 65% last year to £9.5m, according to the latest annual accounts.
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Commissioner wants 'explicit consent' for data use throughout EU
8-Nov-2011
BRUSSELS— EU justice commissioner Viviane Reding wants European data protection laws to be updated to require companies to get the explicit consent of consumers before their data is used.
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ComScore and InsightXplorer forge Taiwan partnership
8-Nov-2011
TAIWAN— ComScore and digital measurement firm InsightXplorer have struck an exclusive third-part reseller alliance for the Taiwanese market.
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Confirmit and TrainedTalent strike India training deal
21-Nov-2011
INDIA— Research software maker Confirmit has agreed a deal with the technology training company TrainedTalent that will see them become the exclusive approved Confirmit training institute in India.
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Crowd Science adds to Citrus platform
17-Nov-2011
US— Crowd Science has added social and brand targeting features to its measurement and segmentation platform, Citrus, used by online publishers.
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Dentsu and Parc reach ethnography agreement
9-Nov-2011
JAPAN/US— Research firm Dentsu Marketing Insight and its ad agency parent have reached an agreement with Xerox-owned innovation firm Parc to source ethnography services.
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Diary: Polls, pet food and public transport
Nov 2011
A roundup of things that caught our eye in and around the research industry this month.
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DJS to run social mobility study for Kingston-upon-Hull
21-Nov-2011
UK— DJS Research has seen off competition from nine research agencies to carry out a social mobility project for Kingston-upon-Hull City Council.
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Don't shoot the messenger...
18-Nov-2011
Watch how they deliver. Ipsos Mori’s Oliver Sweet on why researchers should take a leaf out of the journalism playbook when it comes to simplicity in storytelling.
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EBay bets $80m on Hunch for smarter product suggestions
22-Nov-2011
US— Auction site eBay has spent a reported $80m acquiring the Hunch.com recommendation engine.
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Edbrooke promoted to president at pharma specialist Healogix
21-Nov-2011
US— Pharma and biotech research consultancy Healogix has named Tim Edbrooke as president and chief operating officer.
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Ex-Absolute Radio director named Firefish COO
11-Nov-2011
UK— Firefish has announced a trio of new appointments, including former Absolute Radio director MJ Olaore who becomes chief operating officer.
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Ex-Harris Asia bosses launch Agility Research
4-Nov-2011
SINGAPORE— Two former members of Harris Interactive’s Asia leadership team have launched Agility Research & Strategy, an agency based in Singapore with plans to expand into India and China.
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Ex-Harris bosses form new business in Hong Kong
25-Nov-2011
HONG KONG— The team behind Harris Interactive’s defunct Hong Kong operation have formed a new research business to continue serving existing clients.
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Ex-Kadence and ICM director Boyland joins River
28-Nov-2011
UK— River Research has hired former Kadence and ICM director Marcus Boyland as research director.
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Facebook settles privacy complaint with FTC
30-Nov-2011
US— Facebook has reached a settlement with the Federal Trade Commission (FTC), which claimed that the social networking site had failed to keep its privacy promises to consumers.
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Federated Sample gets $2.8m to support Fulcrum development
9-Nov-2011
US— Federated Sample has received $2.8m in series A funding to support the development of its sample management and routing platform, Fulcrum.
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Forbes Consulting uses images to access emotions
18-Nov-2011
US— Research agency Forbes Consulting has introduced a picture-based technique for capturing emotional responses in online surveys and qual research.
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ForeSee settles Lodsys patent dispute
25-Nov-2011
US— ForeSee Results has settled its patent dispute with Lodsys, a company that had brought legal action against ForeSee and its clients over their use of ForeSee’s website survey software.
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Former TNS and Toluna exec joins Prudential Group Insurance
17-Nov-2011
US— Prudential Group Insurance, part of Prudential Financial, has hired former TNS executive vice president William Guerin as senior vice president of the newly combined sales, marketing and strategy planning group.
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FreshMinds boosts staff with ten hires
28-Nov-2011
UK— FreshMinds Research has hired Katie Buckley as a research consultant in its consumer healthcare team – one of ten new hires.
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George Gallup Jr dies aged 81
23-Nov-2011
US— George Gallup Jr, who served for many years as co-chairman of the polling company founded by his father, has died.
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GfK MRI release first digital, paper mag readership results
18-Nov-2011
US— GfK MRI has published the first set of results of its new magazine readership study, which for the first time includes both paper and digital edition audiences.
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GfK partners with Revelation for online qual software
29-Nov-2011
GERMANY— GfK has announced a global partnership with online qual technology firm Revelation, whose software is used for its online qual offering, SocioLog.dx.
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GfK posts Q3 sales and income rise ahead of CEO swap
14-Nov-2011
GERMANY— GfK has posted third-quarter sales up 5% to €338.5m and nine-month revenue up 7.1% to €998.5m ahead of the arrival of new CEO Matthias Hartmann (pictured).
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GroupM and Kantar Media testing RPD data integration
8-Nov-2011
US— Kantar Media and GroupM are teaming up for a series of data integration projects, tying return path data (RPD) from TV set-top boxes with other data sets in order to investigate consumer behaviour.
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Harris unveils digital WOM measurement service
8-Nov-2011
US— Harris Interactive has launched a new panel-based approach to measuring digital word-of-mouth, which it calls Word-of-Network (WON).
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Harris up 3.5% in Q1, but sales problems persist
1-Nov-2011
US— Harris Interactive’s first-quarter revenue grew by 3.5% to $38.3m, but CEO Al Angrisani says the company still has some way to go to correct “systemic sales problems”.
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Healthcare fieldwork firms create online respondent blacklist
22-Nov-2011
UK— Three healthcare fieldwork providers have formed an alliance to build trust in online physician research.
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Hear me out: We must befriend the nerds
Nov 2011
Ever had an idea that you know is genius, but everybody else thinks is crazy? Here is your chance to share it with the world of research. This month, BrainJuicer’s Tom Ewing argues that we must work harder to understand nerd culture.
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Immigration minister rapped for release of 'unofficial' drug stats
16-Nov-2011
UK– The statistics watchdog has written to immigration minister Damian Green criticising the release of “highly selective” unofficial figures that appeared to show a rise in the quantity of drugs seized by the UK Border Agency.
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Industry veteran John Gilfeather joins Koski Research
7-Nov-2011
US— Koski Research has appointed former Casro chair John Gilfeather as executive vice president. He will be based in Stamford, Connecticut.
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Ingrained in the brain
Nov 2011
Behavioural economics has taken hold in the minds of market researchers. Nick Southgate explains why it’s here to stay.
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iPerceptions posts record revenue for Q3
11-Nov-2011
CANADA— iPerceptions, a maker of tools for measuring online customer satisfaction and experience, has posted record revenue for the third quarter of 2011 following a 16% rise in sales and a 54% reduction in operating losses.
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Ipsos bosses keep regional jobs in Synovate merger
15-Nov-2011
Regional managers at Ipsos have kept the top jobs as the company combines its global operations with Synovate, which it acquired last month.
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Ipsos China and UK bosses keep top jobs in Synovate merger
4-Nov-2011
UK/CHINA— Ipsos has announced some senior appointments as it combines its business with Synovate – with top jobs in the UK and China going to existing Ipsos executives.
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Ipsos chooses country managers for combined business
24-Nov-2011
GLOBAL— Following its merger with Synovate, Ipsos has selected country managers to lead the combined company’s operations from next year.
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Ipsos launches Mobi-Vision mobile research tool
8-Nov-2011
UK— Ipsos MediaCT has gone live with its Mobi-Vision mobile phone-based research tool, which it says has been in development for the past two years.
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Ipsos Loyalty launches mobile panel
22-Nov-2011
US— Ipsos Loyalty has launched a mobile research panel using Survey Analytics’s SurveySwipe platform.
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Kadence adds associate director to UK team
21-Nov-2011
UK— Kadence International has appointed Hall & Partners’ Gurpinder Sidhu as an associate director at its UK headquarters.
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Kantar combines brand tracking and purchase data
30-Nov-2011
US— WPP companies Millward Brown and Kantar Shopcom have created a panel to link buying behaviour to people’s attitudes to brands.
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Kantar commits £2m to Lumi Mobile data collection tech
29-Nov-2011
UK— Kantar has signed a £2m deal with Lumi Mobile to help commercialise Lumi’s mobile phone-based data collection platform.
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Kimberly-Clark on board with mag ad ROI guarantee
29-Nov-2011
US— Kimberly-Clark is the first major advertiser to commit to a magazine advertising ROI guarantee being offered by publisher Meredith in partnership with Nielsen.
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Kimberly-Clark's Watson takes SPA Future Thinking role
22-Nov-2011
UK— Kimberly-Clark’s UK shopper insight manager Shelley Watson has joined SPA Future Thinking as research director, working in the shopper research team alongside fellow director Jamie Rayner.
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Kontagent scoops funding for user analytics
10-Nov-2011
US— User analytics company Kontagent has secured $12m in a series B funding round led by Battery Ventures with the continued support of Maverick Capital and Altos Ventures.
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Labour pollster and strategist Philip Gould dies
7-Nov-2011
UK— Labour Party pollster and political strategist Philip Gould has died of cancer aged 61.
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LBi acquires Mr Youth
15-Nov-2011
NETHERLANDS/US— Global marketing and technology agency LBi has acquired New York-based social media marketing and insights firm Mr Youth in a deal valued at between $40m and $50m, which includes a performance-contingent pay-out structure.
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LinkedIn privacy suit dismissed for 'lack of harm'
16-Nov-2011
US— A LinkedIn user who sued the business networking site for allegedly sharing his personal information with third parties – including web tracking firms – has had his complaint dismissed.
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LMC Automotive acquires JD Power division
3-Nov-2011
UK— Market intelligence and analysis firm LMC Automotive has acquired JD Power & Associates’ automotive forecasting division.
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L'Oreal's Mark Anton joins MMA
10-Nov-2011
US— Marketing Management Analytics has appointed former clientside researcher Mark Anton as senior vice president of strategic accounts.
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Lumi gets £2m to expand mobile engagement technology
18-Nov-2011
UK— Mobile engagement technology provider Lumi Mobile has scooped £2m in funding from Australian technology investor and Computershare founder Chris Morris.
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Maktoob's Deprez lands general manager role at Salience
1-Nov-2011
UAE— Tamara Deprez has been appointed general manager at Salience, a research agency measuring corporate communications, which is owned by News Group International.
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Market Probe buys Illinois's Richard Day Research
7-Nov-2011
US— Market Probe has bought financial services and pharmaceutical market research specialist Richard Day Research, based in Evanston, Illinois.
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Marketing firm Stratmark appoints analytics vice president
17-Nov-2011
US— Stratmark, a direct marketing firm for the non-profit sector, has appointed former Merkle manager George Zhang as vice president of analytics.
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MarketTools unveils new mobile offering
9-Nov-2011
US— Software and services firm MarketTools has announced a new mobile research offering, which allows clients to reach respondents through smartphones and tablets.
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Matt + John in 7bn rebrand
16-Nov-2011
UK— Insight and strategy firm Matt + John has rebranded as 7bn – timed to coincide with the world population passing the seven billion mark.
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Media Square sues Porta Communications for £760,000 in damages
22-Nov-2011
UK— Media Square, the owner of research agency Illuminas, is suing Porta Communications and its CEO David Wright for damages of £760,000.
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MetrixLab buys CRM Metrix for performance research boost
9-Nov-2011
NETHERLANDS— Online research firm MetrixLab has bought digital marketing analytics specialist CRM Metrix, creating a combined digital marketing research business of over €30m in annual revenues.
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MMR brings some sense to early-stage product testing
10-Nov-2011
UK— MMR is seeking to get consumers involved in product development from the very start, with a new technique incorporating sensory research.
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Mobile Posse saddles up with survey partners
9-Nov-2011
US— Mobile advertising and CRM firm Mobile Posse has teamed up with SurveySwipe and iPinion to launch a mobile research offering.
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Mobile researcher Jana opens Singapore office
10-Nov-2011
US— Jana, which provides research and marketing services using text messaging, has opened an office in Singapore.
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Muncaster and Menzies join ex-ICM colleagues at Populus
23-Nov-2011
UK— Populus continues to raid the ranks of former ICM staff, hiring Gary Muncaster and Chris Menzies as director and research director respectively.
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Napkin Labs launches Facebook co-creation app
29-Nov-2011
US— Online co-creation technology firm Napkin Labs has launched a free app for running research projects on Facebook.
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NBC Universal appoints digital research exec
16-Nov-2011
US— NBC Universal has appointed Jonathan Gibs to the newly created position of senior vice president of digital research for its Entertainment & Digital Networks and Integrated Media (E&DN/IM) division.
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New health partner for Hall & Partners
25-Nov-2011
UK— Lee Gazey, the former commercial development director of Insight Research Group, has left the healthcare research specialist to join Hall & Partners as a partner in its health business.
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New startup wants to be 'Google Analytics for the real world'
4-Nov-2011
US— A company co-founded by one of the people behind Google Analytics is aiming to bring the capabilities of web analytics to real-world retailers.
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NewBrandAnalytics nets $26m for social media customer feedback
11-Nov-2011
US— NewBrandAnalytics, which provides clients with business intelligence gathered from social media customer feedback, has received $26m in a series B funding round.
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No question: Thinking time's important
21-Nov-2011
Dean Murley reports from the ICG’s Question Time event which discussed the changes wrought by technology and why the very human art of interpretation remains the greatest research tool.
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NPD takes a stake in beauty tracker Segmenta
21-Nov-2011
US— Retail and consumer market research agency The NPD Group has made an investment in beauty market tracking firm Segmenta.
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Omnibus to follow university leavers entering the world of work
24-Nov-2011
UK— A new omnibus service from OpinionPanel will allow companies to survey young professionals in their first five years after leaving university.
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Online video ad network settles with FTC over Flash cookies
10-Nov-2011
US— Online video ad network ScanScout has agreed to settle Federal Trade Commission (FTC) charges that it deceptively used Flash cookies to track consumers online.
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ONS seeks public views on national wellbeing indicators
2-Nov-2011
UK— The Office for National Statistics has published a list of key indicators of national wellbeing, in the latest stage of its consultation.
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Opinium Research unveils healthcare offering
3-Nov-2011
UK— Opinium Research has launched a healthcare offering, which will be led by Kate Norfolk.
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Panelbase appoints client development manager in London
24-Nov-2011
UK— Panelbase has hired former Research Now and Lightspeed Research executive Andrew Pringle as client development manager, based in London.
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Passenger hires Gaurav Bhalla as chief innovation officer
15-Nov-2011
US— Online community builder Passenger has hired former TNS man Gaurav Bhalla as chief innovation officer.
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Peanut Labs builds its own DIY offering
3-Nov-2011
US— Social media sample provider Peanut Labs, part of online fieldwork group e-Rewards, is the latest company to come to market with a DIY survey tool, called SurveyTool.com.
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People on the move
2-Nov-2011
The latest round-up of appointments and promotions from the global market research and consumer insight industry. This week: Effective Measure, GroupM, Insight Research Group, JRA Research, Burberry and RS Consulting.
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People on the move
18-Nov-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week:
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People on the move
25-Nov-2011
The latest appointments and promotions in the global market research and consumer insight industry. This week: Tpoll, More Th>n and Outlook Research.
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Petco to share store data with SymphonyIRI
14-Nov-2011
US— Pet supplies chain Petco has agreed to share census-level point-of-sale data from its 1,000 stores with SymphonyIRI.
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Polaris warns of mystery shopping scam
29-Nov-2011
US— Polaris Marketing Research has warned people to watch out for a mystery shopping scam operating under the company’s name.
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Polygraph Media launches to help clients improve social media presence
9-Nov-2011
US— Former Microsoft executive and marketing author Chris Treadaway has launched Polygraph Media, an analytics platform for companies to understand the effectiveness of theirs, and their competitors’, social media properties.
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Porta refutes Media Square's conspiracy claims
23-Nov-2011
UK— Porta Communications said this morning that it “absolutely refutes” claims of an attempted unlawful conspiracy made against the company and its CEO David Wright by marketing communications group Media Square.
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PR agency Ketchum hires social media research boss
23-Nov-2011
US— Public relations agency Ketchum has hired Don Bartholomew to lead digital and social media research.
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Product Perceptions and Deep Blue partner for FMCG work
11-Nov-2011
UK— Product development firm Product Perceptions and qualitative brand research agency Deep Blue Research have formed a collaborative partnership to offer enhanced brand and product research to clients.
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Putting people in the picture
14-Nov-2011
Why panel-based measurement must remain central to efforts to understand TV viewing habits across platforms and devices. By BARB chief executive Bjarne Thelin.
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Q3 revenue climbs 17% for IT analyst Gartner
1-Nov-2011
US— IT analyst firm Gartner has reported third-quarter revenue up 17% to $345.8m, with net income up 52% to $30.5m.
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Quartet sign up for Kantar Videolytics
3-Nov-2011
US— Four companies have signed up to use Kantar Video’s new Videolytics online video tracking, syndication and optimisation service ahead of its full launch in the first quarter of 2012.
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Ready to rock n’ roll
Nov 2011
Brands are keen to associate themselves with music festivals. But what makes a featival ‘cool’? Joeri Van den Bergh and Annelies Verhaeghe of InSites Consulting report on a visual ethnography study at Belgium’s Rock Werchter.
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Red Bee planner joins Firefish as group head
23-Nov-2011
UK— Former Red Bee Media planner John Jones is joining Firefish as group head, responsible for a team of researchers working with retail, FMCG and media brands.
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Rentrak extends CEO and COO employment agreements to 2015
11-Nov-2011
US— Media researcher Rentrak has entered into extended employment agreements with CEO Bill Livek and COO and CFO David Chemerow, taking them through to 2015.
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Rentrak sees media measurement revenue rise
4-Nov-2011
US— The advanced media information (AMI) division at Rentrak saw a 17% increase in revenue for the second quarter of fiscal 2012 – but group revenue was down 9% to $21.9m.
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'Right to be forgotten' is unenforceable, says ICO
17-Nov-2011
UK— The Information Commissioner’s Office (ICO), the UK’s personal data watchdog, has come out against a proposed ‘right to be forgotten’, saying it is unenforceable and has implications for freedom of expression.
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Senator's privacy fears halt shopper tracking trial
29-Nov-2011
US— Shopping malls in California and Virginia have suspended trials of a UK-developed system for monitoring shopper movements after privacy concerns were raised by New York senator Charles Schumer.
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Six degrees of separation? On Facebook it's just 4.74
22-Nov-2011
US— The number of steps separating any Facebook user from another via their friends is not six but 4.74.
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Six-month research revenue down 3% at Creston
30-Nov-2011
UK— Research agencies owned by the marketing communications group Creston reported £7.5m in revenue for the six month period to 30 September, down 3% year-on-year.
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Social media analytics firm Salorix nets $3.5m funding
16-Nov-2011
US— Social media marketing and analytics firm Salorix has received $3.5m in series A funding from private equity houses Inventus Capital Partners and Nexus Venture Partners.
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Social media filter DataSift in US launch
17-Nov-2011
US— Social media data-filtering platform DataSift, the brainchild of TweetMeme founder Nick Halstead, has launched in the US.
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Spending to save – the paradox of modern life
28-Nov-2011
Crawford Hollingworth on how the Obama administration tapped behavioural economics to formulate a tax rebate plan that would get people spending again after the 2008 recession.
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Statistics – lost in translation?
9-Nov-2011
Figures show that crime has been falling in the UK for 15 years. So why do most people still think it’s rising?
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StrategyOne offers daily online media monitoring
8-Nov-2011
US— StrategyOne, the research agency owned by PR firm Edelman, has launched a daily digital media monitoring service, Sunrise.
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SymphonyIRI and Legolas tie online ads to offline sales
2-Nov-2011
US— Retail researcher SymphonyIRI has teamed with online ad marketplace Legolas to enable marketers to buy online ads based on in-store purchase data.
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Synovate uses Track & Trace tech to study shopper behaviour
23-Nov-2011
UK— Synovate’s shopper behaviour business has announced a partnership with Track & Trace to use its technology to record customers’ movements.
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Taking a good look at yourself
7-Nov-2011
Being your own observer isn’t easy. Julie Wittes Schlack shares some tips for getting the most out of mobile ethnography projects.
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The three Cs of TMRE
10-Nov-2011
Candidates, culture and customers: Jeffrey Henning reflects on the key themes emerging from The Market Research Event, held this week in Orlando, Florida.
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The UK market research industry in review
1-Nov-2011
2010 will be remembered as the year that wasn’t as painful as the one before. The UK industry may have been flat – but there were still some growth stories worth talking about.
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TNS merges Polish businesses
15-Nov-2011
POLAND— TNS is to merge its two Polish entities, TNS OBOP (Osrodek Badania Opinii Publicznej) and TNS Pentor, into a single business in early 2012.
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TNS names NMA's Maureen Duffy new UK CEO
14-Nov-2011
UK— TNS has named Newspaper Marketing Agency (NMA) boss Maureen Duffy as UK chief executive officer, replacing Andrew Czarnowski in January.
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TNS takes full ownership of Polish joint venture
7-Nov-2011
POLAND— TNS has upped its stake in Osrodek Badania Opinii Publicznej (TNS OBOP) from 60% to 100% after buying the remainder of the firm’s shares from Telewizja Polska (TVP), Poland’s public broadcasting corporation.
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Tools don't make MR
Nov 2011
Jason Anderson works for Blizzard Entertainment, publishers of World of Warcraft, one of the biggest-selling videogame franchises. As director of global consumer insights, he has to understand the needs of the company’s millions of customers – and he could tell you that gamers aren’t backwards in coming forwards about issues that irk them.
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UK government spent £4.2m on MR in September
28-Nov-2011
UK— The UK government spent over £4.2m on market research services in September, according to latest monthly departmental disclosures of all spending over £25,000.
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Universal McCann taps Hiro for video ad management and analytics
7-Nov-2011
ISRAEL— Universal McCann Digital has partnered with Hiro Media to use its video ad management and analytics platform.
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Unleashing the power of self-contracting
11-Nov-2011
Committing to a course of action is easy. Sticking with it is hard. Crawford Hollingworth looks at some clever ways of getting people to change their behaviour for good.
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Ups and downs – Jami Pulley
Nov 2011
Research Now vice president Jami Pulley wants to quicken the pace of technology adoption in market research.
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Visa Europe takes cut of Beyond Analysis
15-Nov-2011
UK— Visa Europe has bought a minority stake in customer insight firm Beyond Analysis to strengthen its data analytics capabilities.
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Visible Measures secures second US patent
17-Nov-2011
US— Online video measurement firm Visible Measures has been awarded a second US patent for an application that covers a method the firm developed to determine the viewing time of an online video.
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Vision Critical signs Animux as Sparq partner
28-Nov-2011
BRAZIL— Animux, a new research agency formed by ex-Ipsos and Synovate executives, has reached a deal with Vision Critical to use its community panel platform Sparq.
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Vision Critical strikes Russian deals
10-Nov-2011
RUSSIA—Vision Critical has partnered with local agency CreaMetrix to launch a community panel of ‘creative’ Russians.
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Vivendi and Reelzchannel sign for Rentrak OnDemand
2-Nov-2011
US— Independent film, DVD and TV distribution company Vivendi Entertainment has signed up to use Rentrak’s OnDemand Essentials TV audience measurement service.
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Web consortium publishes draft do-not-track standards
15-Nov-2011
US— The Worldwide Web Consortium (W3C) has published draft standards for a do-not-track mechanism that it hopes will become official by mid-2012.
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What I learned from Philip Gould
15-Nov-2011
Deborah Mattinson shares lessons from the life and career of New Labour strategist Philip Gould, a pollster who aimed high and whose work made a difference.
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What the Facebook FTC settlement means for market research
30-Nov-2011
Privacy, control, consent. Three words that sum up the Federal Trade Commission’s demands of Facebook. Three words researchers can’t avoid.
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Wish you were here?
Nov 2011
Market intelligence and research in Brazil, Russia, India and China – the ‘BRIC’ countries – remains tricky for those not familiar with the terrain. Four experts from Global Intelligence Alliance outline the challenges.
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Yahoo bids $270m for data tech firm Interclick
2-Nov-2011
US— Yahoo is to buy segmentation, targeting and analytics technology firm Interclick in a $270m cash deal to boost its online display ad business.
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Young researchers: a big agency view
11-Nov-2011
“Despite being just a small part of a large department, I do feel like my contribution is valued,” says trainee research executive Jessica Boize, discussing life as a big agency graduate.
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YouTube introduces new analytics capabilities
30-Nov-2011
US— YouTube has upgraded its analytics abilities with a new set of tools for users to understand who is watching their videos.