Research
March 2012
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A smarter response to survey challenges
5-Mar-2012
Survey data collection costs are rising as researchers go to great lengths to entice non-responders to take part. But Gerry Nicolaas says efforts to increase response rates need to be better informed and better targeted. Responsive design can help.
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Adobe and Google add to social media analytics capabilities
21-Mar-2012
US— Adobe and Google are ramping up their social media analytics capabilities, according to two separate announcements.
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Affinity sues GfK MRI claiming 'theft' of trade secrets
13-Mar-2012
US— Print audience researcher Affinity is suing rival GfK Mediamark Research and Intelligence (MRI) alleging that it stole trade secrets and used the information to deliver a cut-price alternative to Affinity’s own ad effectiveness service, putting it out of business.
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Angrisani to stay on as Harris CEO for two more years
1-Mar-2012
US— Harris Interactive’s interim president and CEO Al Angrisani has signed a new contract to lead the company through to June 2014.
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Annik puts Nadilo in charge of global research practice
27-Mar-2012
US— Former Greenfield Online CEO Rudy Nadilo has been named as senior partner, heading up the global research practice at Annik Technology Services. The firm has also made John Bird a partner in the practice.
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App sales analytics firm secures €1.5m investment
5-Mar-2012
UK— Mopapp, a London-based startup that has developed an analytics platform to allow developers to track the sales performance of their mobile apps, has received a €1.5m investment.
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Arbitron settles California AG's PPM complaint
27-Mar-2012
US— Arbitron has moved quickly to settle a lawsuit brought by California’s attorney general that accused the firm’s portable people meter-based (PPM) radio audience measurement system of discriminating against minorities.
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ARF seeks backers for study of panel management practices
29-Mar-2012
US— The Advertising Research Foundation is seeking the backing of research providers and buyers for a follow-up to its 2009 Foundations of Quality study on online research.
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Behind the scenes at Google Consumer Surveys
30-Mar-2012
Brian Tarran picks through the details of Google’s ‘surveywall’, how it works – and why it may be too much for some consumers to get over.
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Best Buy insights director now part of Influx at BSSP
26-Mar-2012
US— Kristi Burrows, Best Buy’s former director of consumer insight, strategy and execution, has joined Influx Strategic Consulting as director of business strategy.
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Bowker merges publishing research ops
30-Mar-2012
US— Book publishing information firm Bowker has merged its market research operations – PubTrack Consumer in the US and Book Marketing Limited in the UK – into a new entity, Bowker Market Research.
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Brand Potential launches panel of opinion leaders
23-Mar-2012
UK— Brand consultancy Brand Potential has launched a panel of opinion leaders and experts for clients seeking “insight and inspiration”.
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Bye bye, COI
28-Mar-2012
You can see the political logic of the government’s decision to close the Central Office of Information. But where they go from here is not so easily understood. Brian Tarran reports.
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Capptain receives $1.5m funding for mobile analytics
28-Mar-2012
FRANCE— Mobile analytics platform Capptain has received a $1.5m investment from Russian venture capitalists Runa Capital to help it grow its footprint in Europe, Russia and the US.
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CBS Outdoor launches consumer insight panel
20-Mar-2012
UK— CBS Outdoor has launched an online research panel named work.shop.play.
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Cello sees revenue, gross profit rise in 2011
13-Mar-2012
UK— Insight and marketing group Cello has posted increases in revenue, gross profit and headline profit before tax for 2011, according to figures published today.
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Chime unveils Watermelon as research results improve
7-Mar-2012
UK— Chime Communications has launched a new digital research business, Watermelon, as its insight and engagement division reports a 17% rise in annual revenue.
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Chime wins five-year Aviva deal
13-Mar-2012
UK— Insurance group Aviva has appointed Chime’s Insight and Engagement Division (CIE) as its strategic research consultancy to work across its health, general insurance and life insurance business lines.
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Clear Channel names new sales and MR leader
19-Mar-2012
US— Clear Channel has appointed former Nielsen executive Radha Subramanyam as executive vice president of sales and marketing research for its media and entertainment arm.
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ComScore COO Dale becomes EVP for international
6-Mar-2012
US— ComScore has completed a senior-level reshuffle, moving chief operating officer Greg Dale to the position of executive vice president, international.
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Corporate events researcher Audience Metrix opens
15-Mar-2012
US— Researcher Kevin O’Neill and branding expert Christopher Korody have launched a new firm, Audience Metrix, to help marketers demonstrate a return on their investment in customer events.
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Dialsmith moves Perception Analyzer online
8-Mar-2012
US— Dialsmith has launched an online version of its Perception Analyzer tool, which allows respondents to record their reactions to videos while they are watching.
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DigitalMR appoints Idzik to lead Polish expansion
22-Mar-2012
POLAND— Social media research agency DigitalMR has hired Piotr Idzik as country manager for Poland as the firm expands across Europe.
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Disney/ABC hires Nielsen for iPad usage study
29-Mar-2012
US— Disney/ABC Television has commissioned Nielsen to build a panel of iPad owners to monitor their use of apps and websites.
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'Do not track' means no tracking, says EU data protection group
9-Mar-2012
BELGIUM— It was hailed as an “important step forward” in the US, but the Digital Advertising Alliance’s (DAA) proposed do-not-track system won’t cut it in Europe, according to data protection watchdogs.
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Do polls shape public opinion?
6-Mar-2012
It’s Super Tuesday in the US – so what better time to debate the role of opinion polls in elections and whether they influence voting intentions or simply record them. Read and vote.
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Do you want the good news or the bad news?
March 2012
People don’t like or trust advertising as much as they used to. Robert Bain asks Karen Fraser of industry think tank Credos how we got here and what can be done about it.
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Ebiquity buys media auditor Fairbrother Lenz Eley
12-Mar-2012
UK— Media intelligence group Ebiquity has acquired Fairbrother Lenz Eley (FLE), a media auditing company, in a deal worth up to £11m.
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Efamro elects Andrew Cannon as president
26-Mar-2012
BELGIUM— TNS-Gallup’s Andrew Cannon has been elected president of the European Federation of Associations of Market Research Organisations (Efamro) until 2015.
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Ego-socialism and the implications for MR
1-Mar-2012
The recession is leading to a new model of consumerism – one still motivated by self-interest, but where people are coming together to form their own structures and systems for getting what they want. Brian Tarran reports.
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Emap splits into three, names insights group 4C
29-Mar-2012
UK— Media group Emap has split itself into three operating companies in a move that onlookers say might precede a break-up of the group.
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Engage hires Bupa's Nick Crawford
22-Mar-2012
UK— Engage has hired Nick Crawford to lead its collaboration and social workplace practice, which will look at how collaborative methods and social media technology can improve employee engagement.
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Envirosell launches in UK through HPI deal
20-Mar-2012
UK— Communication research agency HPI has become shopper behaviour firm Envirosell’s licensee in the UK.
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Ex-George Street director heads to Australia
20-Mar-2012
AUSTRALIA— Former George Street Research director David Primrose has relocated from Scotland to Australia and taken up the role of director of development for data collection firm AFS Smart Askers.
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Ex-Peanut Labs trio pitch Research for Good
28-Mar-2012
US— A trio of former Peanut Labs employees have launched a new online sample company that aims to support charities by making donations for every survey completed.
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Experian Hitwise unveils audience targeting tool
19-Mar-2012
US— Experian Hitwise has launched a new audience targeting service to help online retailers understand their customers and prospects using a mix of demographic, psychographic, transactional and behavioral insights.
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Ex-Synovate chief takes global MD role at OnePoint
8-Mar-2012
UK— Mobile research technology provider OnePoint Global has appointed former Synovate CEO Robert Philpott as global managing director.
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Ex-UPS and Motorola researcher joins YouGov tech team
16-Mar-2012
UK— YouGov has appointed former United Parcel Service and Motorola researcher John Gilbert as technology and telecoms consulting director.
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Federal Election Commission asked to intervene on NH push poll law
7-Mar-2012
US— Greenberg Quinlan Rosner Research (GQRR) is seeking another route round New Hampshire’s problematic push polling law – it has asked the Federal Election Commission (FEC) to intervene.
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Fizziology unveils TV analytics tool
17-May-2012
US— Social media research agency Fizziology has launched an analytics service called SocialDensity to show the social impact of television programmes.
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Forbes adds emotional measurement to iPhone and Android
27-Mar-2012
US— Forbes Consulting has brought its emotional response research platform on to iPhone, iPad and Android devices.
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Foviance hires Ben Langdon as president
6-Mar-2012
UK— Ben Langdon has become president of user experience and web analytics consultancy Foviance, as executive chairman Philip Hunt moves to a non-executive role.
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Fox hires Yoder for research and strategy role
20-Mar-2012
US— Twentieth Century Fox has hired MarketCast managing director Kevin Yoder as executive vice president of research and strategy.
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FTC backs 'do not track' opt-out for online tracking
28-Mar-2012
US— The Federal Trade Commission (FTC) has repeated its support for the development of a browser-based ‘do not track’ online data collection opt-out along the lines of the one proposed by the Digital Advertising Alliance (DAA).
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FTC signs off on SDI business disposals
21-Mar-2012
US— The Federal Trade Commission (FTC) has approved the purchase of two SDI businesses by InVentiv - the sale of which was required to resolve competition concerns arising from SDI’s merger with IMS Health.
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Gemius and Ipsos retain Hungary web measurement contract
17-May-2012
HUNGARY— IAB Hungary and the Association of Hungarian Communications Agencies (MAKSZ) have re-appointed Gemius, in cooperation with Ipsos, as their ongoing providers of online audience measurement services.
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Gemius bags Moldovan web contract
2-Mar-2012
MOLDOVA— Online agency Gemius has been awarded the contract to carry out internet audience measurement in Moldova by BATI, the country’s joint industry committee.
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German growth boosts Netigate income
30-Mar-2012
SWEDEN— Online research software provider Netigate has reported a 32% rise in operating income to SEK 40.1m ($6m), thanks to strong growth in Germany.
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GfK Asia appoints retail director
19-Mar-2012
SINGAPORE— GfK Asia has appointed Lawrence Yeow as regional retail director.
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GfK buys healthcare market access consultancy
2-Mar-2012
UK— GfK has acquired Bridgehead International, a market access consultancy working with companies in the pharmaceutical, medical device and diagnostics industries.
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GfK's Phyllis Macfarlane elected as MRS chairman
14-Mar-2012
UK— GfK’s Phyllis Macfarlane has been elected as chairman of the Market Research Society (MRS).
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GfK's Portuguese TV ratings system gets off to rocky start
2-Mar-2012
PORTUGAL— A new TV audience measurement service was launched in Portugal this week, two months later than expected, but the GfK-run system has already met with criticism from two TV networks who fear that their audiences are being undercounted.
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Google makes MR entrance with Consumer Surveys tool
30-Mar-2012
US— Google has made its first foray into the market research sector with a new product, Google Consumer Surveys, that uses a ‘surveywall’ to quiz respondents as they browse the internet.
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GroupM working with Nielsen on integrated TV and online metrics
19-Mar-2012
US— Nielsen is working with WPP media agency GroupM on the launch of a ‘cross-platform campaign ratings’ service that will provide integrated TV and online viewing metrics.
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GutCheck adds groups to DIY qual offer
27-Mar-2012
US— DIY qual service GutCheck has added the ability to conduct group discussions to its online platform, which previously only catered for one-on-one interviews.
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Harris announces changes to senior management tem
27-Mar-2012
US— Harris Interactive has announced a quartet of changes in its senior management team as CEO Al Angrisani ‘solidifies’ the company’s upper ranks.
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Harris regains Nasdaq compliance
29-Mar-2012
US— Harris Interactive is to continue trading on the Nasdaq stock exchange after its share price remained above $1 for ten consecutive trading days.
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Havas 'to acquire Work Research'
12-Mar-2012
UK— Havas has agreed a deal to buy London-based consumer insight agency Work, according to the firm’s co-founders Justin Gibbons and Stuart Armon.
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Health and ethnography: don’t just ask, watch
8-Mar-2012
When it comes to health, consumers’ complex and contradictory behaviour makes observational research highly valuable, says Ipsos Mori director Oliver Sweet.
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Hearst buys stake in business intelligence firm Stylus Media
29-Mar-2012
US— Media and information group Hearst Corporation has bought a 20% stake in business intelligence provider Stylus Media Group, which is based in London and has offices in New York and Los Angeles.
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IAB Europe expands Mediascope study to 28 countries
2-Mar-2012
UK— The Interactive Advertising Bureau (IAB) Europe has added 13 new countries to its study of European media consumption, Mediascope Europe.
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ICM director Turner to head StrategyOne in UK
29-Mar-2012
UK— ICM board director James Turner is leaving to join StrategyOne, the research firm owned by PR group Edelman, as UK managing director.
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ICM sees cost benefit of adding mobile to poll samples
2-Mar-2012
UK— ICM Research is adding mobile phone samples to its telephone omnibus and voting intention polls, reflecting the growing number of homes that are ditching landlines in favour of mobiles.
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IHS acquires IMS Research for $46m
22-Mar-2012
US— Business information firm IHS has acquired electronics industry specialist IMS Research in a deal worth approximately $46m, the firm said today.
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ImpactRx acquires AlphaDetail
26-Mar-2012
US— ImpactRx has acquired AlphaDetail, which specialises in healthcare market research and influence network mapping.
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In defence of procurement
26-Mar-2012
Agencies should embrace the procurement process and use it to properly monetise their ‘thinking time’, says Nunwood CEO Clare Bruce.
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In praise of face to face
6-Apr-2012
Shiny new methods might get most of the attention, but plenty of researchers are still standing up for face to face. Robert Bain meets them – in person, of course.
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InsightExpress promotes Ryan to EVP and CRO
21-Mar-2012
US— InsightExpress has promoted Marc Ryan to executive vice president and chief research officer, responsible for all research activities and marketing analytics staff across the company.
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Intel leads $21m investment in Tobii's eye-tracking tech
27-Mar-2012
US— Eye-tracking technology firm Tobii has secured $21m in a round of funding led by Intel Capital with support from existing investors Amadeus Capital, Investor Growth Capital and Northzone Ventures.
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Ipsos and Innerscope launch biometric TV research
23-Mar-2012
US— Ipsos MediaCT and Innerscope Research have teamed up to create a TV research methodology that uses biometrics to measure audience’s conscious and unconscious responses to programmes.
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Ipsos ASI to track ads and brand health for Tetley Tea
6-Mar-2012
UK— Advertising research specialist Ipsos ASI has won the ad tracking and brand health account for Tetley Tea, following a competitive pitch.
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Ipsos in data viz partnership with The Design Laboratory
9-Mar-2012
UK— Ipsos Mori is the latest research agency to team up with designers for work on data visualisation.
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Ipsos launches United Arab Emirates panel
29-Mar-2012
UAE— Ipsos Interactive Services has launched a new online panel in the United Arab Emirates, joining those recently built in Saudi Arabia and
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Ipsos reorganises marketing business into four practice areas
12-Mar-2012
FRANCE— Ipsos has reorganised its largest global business line, Ipsos Marketing, into four practices following the company’s merger with Synovate.
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Itracks' Longo takes marketing role at startup firm VoteIt
5-Mar-2012
US— VoteIt, a startup company that has developed a tool to aid group decision-making, has hired veteran market researcher Jim Longo to lead client development and marketing.
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Kantar Media adds Belgium's Brand Media Monitor to TGI
7-Mar-2012
BELGIUM— Kantar Media has expanded the reach of its TGI network of syndicated single-source consumer and media surveys with the addition of Belgium’s Brand Media Monitor (BMM).
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Kantar Media Intelligence names Swallen as CRO
17-May-2012
US— Kantar Media Intelligence North America has appointed Jon Swallen as chief research officer, where he will initiatives around the development of digital research methodologies.
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K-C MR manager launches Insights business
21-Mar-2012
US— Kimberly-Clark Professional’s former global market research manager Steve Babcock has launched his own company, Insights Market Research, based in Atlanta, Georgia.
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Kenyan pollsters demand say on proposed regulations
23-Mar-2012
KENYA— Pollsters Ipsos and Infotrak Harris say they should be consulted on a bill that would see the opinion polling industry regulated.
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Ketchum and The Modellers team up on analytics
23-Mar-2012
US— PR agency Ketchum has partnered with Omnicom-owned research agency The Modellers to launch an analytics service helping clients measure the return on their PR investment.
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Ladbrokes reaches for Sky IQ for CRM task
16-Mar-2012
UK— Bookmakers Ladbrokes has appointed Sky IQ as a partner to strengthen its customer analytics, campaign effectiveness and CRM capabilities.
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Learning and Skills Improvement Service building research roster
12-Mar-2012
UK— Education body the Learning and Skills Improvement Service is looking to recruit up to 50 agencies to form a new research and development framework.
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LivePerson buys website testing and targeting specialist Amadesa
17-May-2012
US— LivePerson, a firm specialising in online real-time chat and voice services, has acquired Israel-based web analytics start-up Amadesa.
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Maggio puts ErinMedia patents up for sale
26-Mar-2012
US— Former ErinMedia chairman and owner Frank Maggio is this week selling off the patents once held by the defunct media measurement firm in a private auction.
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Make us laugh
March 2012
Charlotte Butterworth of SPA Future Thinking looks at how research helped Comic Relief and Sport Relief get the best out of their fundraisers.
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Market Force Europe begins continental expansion
1-Mar-2012
UK— Customer intelligence firm Market Force Europe, formerly Retail Eyes, has embarked on an expansion into mainland Europe after signing the lease for a new office in Paris.
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Mediabrands Analytics appoints new MD
19-Mar-2012
AUSTRALIA— Chris Carr has been named managing director of Mediabrands Analytics, the research and data modelling division of Mediabrands Australia.
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MetrixLab hires Millward Bown's Habgood as managing consultant
1-Mar-2012
UK— Online MR agency MetrixLab has appointed former Millward Brown man Andy Habgood to lead its UK brand, media and advertising business unit.
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Mintel to examine Chinese consumer behaviour
26-Mar-2012
CHINA— Mintel is launching a series of monthly reports examining different aspects of Chinese consumer behaviour.
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MMA hires MarketShare's Jude Ryan
22-Mar-2012
US— Ipsos-owned Marketing Management Analytics (MMA) has hired MarketShare’s Jude Ryan as VP of analytic innovation.
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MR associations form global network
1-Mar-2012
UK— The European Federation of Associations of Market Research Organisations (Efamro) has come together with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (Aria) to create the Global Research Business Network (GRBN).
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Music Choice expands deal with Rentrak to include TV Essentials
6-Mar-2012
US— Rentrak has signed an expanded contract with Music Choice to provide the video and music network with viewing data for its SWRV TV channel.
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Nauta Capital leads investment in Brandwatch
16-Mar-2012
UK— Social media monitoring firm Brandwatch has secured £3.6m in a round of fundraising led by investment house Nauta Capital, with a contribution from existing shareholder Gorkana Group.
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NBC picks Arbitron for out-of-home Olympics TV research
12-Mar-2012
US— Arbitron has joined NBC Universal’s London Olympics line-up. The media measurement firm has been tasked with tracking out-of-home viewing of the games using its portable people meter (PPM).
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Netmums partners with Cint on panel of mothers
21-Mar-2012
UK— Online parenting community Netmums has partnered with research software and services firm Cint to make its panel of 4,000 parents available through the latter’s respondent sourcing platform.
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Nielsen launches NeuroFocus in China
16-Mar-2012
CHINA— Nielsen has launched its NeuroFocus subsidiary in China where it will carry out neurological testing for consumer research.
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Nielsen readies for UK launch of online campaign ratings
12-Mar-2012
UK— Nielsen is laying the groundwork for the launch of its online campaign ratings service in the UK, following a successful rollout in the US.
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Nielsen share sale to return $900m to investors
21-Mar-2012
US— Nielsen shareholders are set for a $900m payday when the company completes its secondary public offering.
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Nielsen wins Hong Kong TV ratings contract
22-Mar-2012
HONG KONG— Nielsen has been awarded a four-year contract to carry out TV audience measurement in Hong Kong, replacing CSM Media Research, a joint venture between CTR Market Research and Kantar Media.
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NPD Group appoints Mike Leahy to lead Canada ops
29-Mar-2012
CANADA— The NPD Group has appointed Mike Leahy as president of its maket research businesses in the country.
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Omnicom buys Tokyo-based pharma research specialist
8-Mar-2012
JAPAN— Omnicom’s Diversified Agency Services group has acquired a majority stake in Medical Collective Intelligence (MCI), which provides online market research and customer relationship management tools for pharmaceutical and medical device manufacturers.
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OpinionPanel restructures and rebrands as YouthSight
7-Mar-2012
UK— OpinionPanel, a company specialising in researching students and graduates, has rebranded as YouthSight.
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Opponents of New Hampshire push poll law find political ally
5-Mar-2012
US— Opponents of a New Hampshire law that puts pollsters at risk of massive fines for asking questions about an election candidate’s “character, status, or political stance or record” have found a new ally – Representative David Bates.
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People on the move
9-Mar-2012
The latest appointments and promotions in the global market research and consumer insight industry.
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Pharma consultancy Campbell Alliance launches research arm
22-Mar-2012
US— Pharma management consultancy Campbell Alliance has launched a new research and analytics business incorporating the promotional and medical audit businesses that it recently acquired from IMS Health.
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Placed lands $3.4m investment for location analytics
15-Mar-2012
US— Location analytics firm Placed, formerly Sewichi, has closed a $3.4m Series A round of funding led by Madrona Venture Group.
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Predictive analytics firm InsightsOne gets $4.3m funding
30-Mar-2012
US— Cloud-based predictive analytics firm InsightsOne has closed a $4.3m series A round of funding led by venture capitalists Norwest Venture Partners.
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Putty in their hands
30-Mar-2012
Affinnova’s Jeffrey Henning looks at crowd-shaped surveys, which evolve in response to what respondents say and do.
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Quadrangle adds senior trio to line-up
27-Mar-2012
UK— Quadrangle has appointed former Ipsos Mori executive Jamie Burnett to the newly created role of analytics director and added a new senior research manager, Jenny Betteridge, and senior analyst, Dia Anna Olafsdottir.
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Radio ads promote research in Germany
5-Mar-2012
GERMANY — Germany’s research industry has launched a new radio ad campaign encouraging the public to take part in market research.
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Rentrak adds The CW Network to client list
20-Mar-2012
US— The CW Network, a joint venture between Warner Bros and CBS, has signed up to receive Rentrak’s TV Essentials audience measurement tool and the company’s proprietary information packages, such as Exact Commercial Ratings.
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Rentrak bags two more TV measurement contracts
9-Mar-2012
US— Rentrak has ended the week with a further two contract wins, securing TV measurement deals with Crown Media Holdings and Local TV after announcing an expanded agreement with Music Choice on Tuesday.
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Research Now's Filz quits EMEA/APAC role
28-Mar-2012
UK— Martin Filz, Research Now’s managing director for the EMEA and APAC regions, has resigned to take up an undisclosed role elsewhere in the research industry.
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Researchers report 'strong' prospects for 2012 – survey
5-Mar-2012
UK— Business prospects remain strong for research in 2012, according to a survey of 411 UK research professionals conducted by fieldwork provider Schlesinger Associates.
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Revenue up 16% at RDA Group
23-Mar-2012
US— Michigan-based RDA Group has announced a 16% increase in revenue to $17.5m in 2011.
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Royal Mail Group roster review prompts SME complaints
2-Mar-2012
UK— A review of the Royal Mail Group’s market research roster has prompted complaints that it shuts out small and medium-sized businesses from competing by excluding companies under £3m in turnover.
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RSMG buys IFM group of sports research companies
5-Mar-2012
US— Sports and sponsorship research group RSMG Insights has acquired the IFM Group, which owns IFM Sports in Germany and IFM Sports Marketing Surveys in the UK.
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Shareholders approve $3m iPerceptions takeover
15-Mar-2012
CANADA— iPerceptions shareholders have approved the sale of the online customer satisfaction and experience measurement firm to capital fund XPND.
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Simpson Carpenter adds research trio
19-Mar-2012
UK— Simpson Carpenter has appointed former TNS director Paul Griffiths as commercial director and added a director and research executive to its major studies team.
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SiteSpect to provide A/B testing for SurveyMonkey site
8-Mar-2012
US— SiteSpect has won a contract to provide multivariate testing tools to DIY online survey software firm SurveyMonkey.
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SPA Future Thinking adds digital director
16-Mar-2012
UK— Ex-BrainJuicer director Paul Roberts has joined SPA Future Thinking as group digital director, a newly created role at the company.
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SPA Future Thinking sells stake in social media specialist
7-Mar-2012
UK— SPA Future Thinking has sold its stake in Simply Zesty as part of a £5m takeover of the social media research and marketing firm by UTV Media.
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'Strong' 2011 for BrainJuicer with 27% sales growth
22-Mar-2012
UK— Online researcher BrainJuicer has reported a 27% rise in revenue and a 24% rise in profit for 2011.
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'Strong recovery' for Aegis's retail scan data firm
15-Mar-2012
UK— Aegis has reported a strong recovery for its retail scan data business Aztec, with revenue up 22% to £66.2m in 2011.
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Sutherland to lead Ogilvy behavioural science practice
2-Mar-2012
UK— Rory Sutherland has long been a believer in behavioural economics and its ability to help businesses understand what makes people tick. Now he’s to lead a new behavioural sciences practice at Ogilvy & Mather.
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The big issues
29-Feb-2012
What concerns are top of mind for the researchers vying for a place on the Market Research Society council?
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Thinkbox hires Cog for study of two-screening
26-Mar-2012
UK— TV marketing body Thinkbox has hired Cog Research for an ethnographic study of in-home ‘two-screening’ – where people watch TV while using a laptop, smartphone or tablet device.
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TNS Infratest to pilot Dapresy dashboards
20-Mar-2012
GERMANY— TNS Infratest has signed an agreement with Dapresy to pilot the use of the latter’s online dashboard software on select b2b custom research projects.
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TNS promotes Webb to head of digital
23-Mar-2012
UK— Joseph Webb, who has been in charge of the Digital Life study at TNS in the UK for the last two years, has been given a new role as head of digital, replacing Raj Halabi who has left the company.
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TNS studies car buying in China
21-Mar-2012
CHINA— TNS has completed a major multi-client study of car buying in China, which tracked 1,200 people over four months.
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Toluna intros SmartSelect for online sample design
12-Mar-2012
US— Toluna has introduced a new methodology to select online survey respondents based on the demographic, attitudinal and behavioural characteristics of target populations.
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Tom Hogg to head sales and marketing at DigitalMR
9-Mar-2012
UK— Online researcher DigitalMR has hired Tom Hogg from Kantar Worldpanel to lead its sales and marketing efforts.
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Truth revenue up 25% to £9m
26-Mar-2012
UK— Strategic insight consultancy Truth said today that its annual revenue for the year ending 31 March will rise to around £9m, a 25% increase on the previous financial year.
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uSamp launches Hispanic panel
28-Mar-2012
US— Sample provider uSamp has launched a Hispanic panel with 100,000 members.
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Vision Critical names Bruce Wells as Asia leader
21-Mar-2012
HONG KONG— Research technology and panel firm Vision Critical has named Bruce Wells as managing director and president of Asian operations.
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Vision Critical reports 'solid' 2011
15-Mar-2012
CANADA— Online panels and survey software provider Vision Critical has posted a double-digit rise in revenue for 2011 and is predicting further growth over the course of 2012.
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VivaKi tasks InsightExpress with tablet research
13-Mar-2012
US— Publicis division VivaKi, the home of digital agencies Digitas and Razorfish, has commissioned InsightExpress to measure advertising effectiveness on tablets.
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Warc's monthly marketing index sees growth
23-Mar-2012
GLOBAL— Warc’s monthly index of marketing budgets showed an upward trend for the first time since it began in November last year.
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Web Analytics Association becomes Digital Analytics Association
6-Mar-2012
US— The Web Analytics Association has renamed itself the Digital Analytics Association to reflect the broadening of the field to deal with a wider range of data.
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When 'cut and paste' doesn't cut it
9-Mar-2012
Emerging economies look to developed markets to help them up their game in market research, says Peter Mouncey. But success requires more than just a straight transplant of western thinking and methods.
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Why ‘function words’ matter
16-Mar-2012
Research by Tom De Ruyck and Stephan Ludwig finds that shared ‘function word’ usage among MROC members is correlated to the amount of community activity.
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WPP insight revenue up 1%, operating profit 10%
1-Mar-2012
UK— Consumer insight revenue at WPP was up just 1% in 2011 to £2.46bn, but headline operating profit increased almost 10% to £258m.
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Yahoo Labs boss bound for Google ahead of cuts – report
6-Mar-2012
US— Prabhakar Raghavan, the head of Yahoo’s Labs unit, is leaving the company ahead of expected cuts to its research team.
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Zaaz merges with Possible, with Atchison as CEO
7-Mar-2012
US— Analytics expert Shane Atchison has merged his digital agency Zaaz with WPP-owned interactive marketing agency Possible Worldwide, becoming chief executive of Possible in the process.