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Monday, 01 September 2014

Research
July 2012

  • $750k for mobile analytics platform Keen

    24-Jul-2012

    US— Mobile analytics startup Keen has secured $750,000 in a series A round of funding from investors including 500 Startups, Data Collective, SK Ventures and Cloud Power Fund.

  • A qualitative mindset

    16-Jul-2012

    Fresh from helping Unilever develop its accreditation programme for qualitative researchers, Rebecca Wynberg is now working with TNS to help the agency put qual at the heart of its business.

  • A third of US homes now cellphone-only, finds NHIS

    4-Jul-2012

    US— More than a third of US households are now without landline telephones, relying only on mobiles, according to the latest release of the National Health Interview Survey (NHIS).

  • Activision Publishing picks Swrve for mobile game testing

    26-Jul-2012

    US— Interactive entertainment developer Activision Publishing has signed up Swrve New Media to carry out in-game behavioural analysis and A/B testing for its mobile applications.

  • AdMaster completes series B investment round

    30-Jul-2012

    CHINA— Online ad tracking firm AdMaster has received an undisclosed investment in a series B financing round led by WI Harper and supported by GSR Ventures.

  • Analytics trio form big data partnership

    13-Jul-2012

    US— Analytics agencies Pentaho, Infobright and Semphonic have formed a partnership to help clients maximise the value of their websites in generating leads and revenue.

  • Appinions raises $3m in funding

    11-Jul-2012

    US— Appinions, a marketing platform which identifies influential consumers and then engages with them, has secured $3m in funding led by Difference Capital Funding. The Toronto-based merchant bank invested $2m and is taking a 15.4% stake.

  • Arbitron Mobile teams with iResearch in China for mobile study

    18-Jul-2012

    CHINA — Arbitron Mobile has teamed with iResearch Consulting to operate a syndicated, mobile-media research service in China. The service would be based on a planned opt-in panel of approximately 10,000 people via smartphones and tablets.

  • Arbitron to measure GameStop TV audience

    27-Jul-2012

    US— CBS Outernet, a division of CBS Outdoor, has signed Arbitron on a multi-year deal deal to provide audience estimates for its GameStop TV network.

  • Arbitron to track promo campaign impact for TV and radio shows

    12-Jul-2012

    US— Arbitron has launched Promo OptimiXer, a cross-platform ratings tool designed to help broadcasters and cable networks evaluate the return generated by TV and radio programme promos.

  • Audience data on demand

    4-Jul-2012

    Channel 4’s commercial research manager Joe Beek discusses the broadcaster’s new model for working out the additional reach delivered by on-demand ad campaigns.

  • Aura names agency award winners

    4-Jul-2012

    UK— Aura, the association of clientside research and insight executives, has named Illuminas, Join the Dots, BrainJuicer and The Futures Company as winners of its annual awards.

  • Australian govt spends $30m on MR in two years

    12-Jul-2012

    AUSTRALIA— Orima, Colmar Brunton and Hall & Partners have been revealed as some of the biggest beneficiaries of a government splurge on market research in the past two years.

  • Barb extends web TV meter trial to 500 homes

    23-Jul-2012

    UK— TV ratings body, Barb (the Broadcasters’ Audience Research Board) is to install its web TV meter in a further 500 homes within its core panel.

  • BDRC and Data Liberation agree service contract

    17-Jul-2012

    UK— BDRC Group and Data Liberation have strengthened their existing partnership by signing a new global service contract.

  • Benchmark the buzz

    13-Jul-2012

    Correctly measuring the amount of buzz a brand generates requires sensible benchmarking, says Ipsos Mori’s Eoghan O’Neill, or else companies will be left questioning the significance of the numbers in front of them.

  • Best of the web – June 2012

    9-Jul-2012

    Articles on Google’s Content Experiments, return on engagement, big data and gamification were among the 10 most popular research-related links from the rest of the web, as shared by the MR community on Twitter.

  • Big data firm GoodData gets big investment

    30-Jul-2012

    US— Big data analysis firm Good Data has raised $25m in a series C financing round led by Tenaya Capital and Next World Capital.

  • Bluefin Labs hires Publicis' JP Maheu as CEO

    26-Jul-2012

    US— Social TV analytics firm Bluefin Labs has appointed Publicis Modem’s global head JP Maheu as its new CEO. He will work alongside co-founder Deb Roy, who will remain as chairman.

  • BrainJuicer 'on track' to meet H1 profit expectations

    19-Jul-2012

    UK— BrainJuicer has released a trading update for the first half of the year before it reports in September on its interim results for the period. It shows “encouraging” signs for revenue growth despite the eurozone crisis.

  • BritainThinks hires Rana Baroud as research lead

    5-Jul-2012

    UK— BritainThinks has appointed former Penn Schoen Berland (PSB) researcher Rana Baroud as research lead at its offices in Somerset House.

  • Brodsky to conduct Symphony's research

    26-Jul-2012

    US— Consumer insight and advertising effectiveness agency Symphony Advanced Media has strengthened its senior team with the appointment of Joel Brodsky as its new chief research and insights officer.

  • Business & Decision Group buys Hub'Sales

    30-Jul-2012

    FRANCE— Consulting and systems integration company Business & Decision Group has acquired French web analytics firm Hub’Sales.

  • Business Intelligence division drives growth at Progressive

    26-Jul-2012

    UK— Progressive Digital Media Group, owner of research agencies Canadean, ID Factor and ICD Research, has reported increases in revenue and profit for the six months ended 30 June.

  • Carat USA hires Vitti as data and analytics group director

    5-Jul-2012

    US— Carat USA has appointed Repucom’s former chief data officer Michael Vitti as senior vice president and group director for data and analytics.

  • Cello says research re-organisation cost £600k

    11-Jul-2012

    UK— The re-organisation of Cello’s research division – which saw Leapfrog’s Windsor HQ shut down and the agency move in with sister company RS Consulting – is set to cost the marketing services group approximately £600,000, the company revealed today.

  • Cello's new CSR initiative examines taboos

    24-Jul-2012

    UK— Cello Group companies including 2CV, Face, Insight and RS Consulting/Leapfrog are collaborating on a corporate social responsibility (CSR) initiative to carry out research into taboo subjects.

  • Channel 4 model to work out reach of 4oD campaigns

    4-Jul-2012

    UK— Channel 4 is collaborating with RSMB on developing a model for working out the additional reach achieved by ad campaigns that run on both linear TV stations and on-demand platforms.

  • CIMM and Symphony team up for ad effectiveness research

    18-Jul-2012

    US— The Coalition for Innovative Media Measurement (CIMM) is to collaborate with Symphony Advanced Media (SAM) to test new approaches to measuring cross-platform advertising.

  • Cint adds six to software development teams

    9-Jul-2012

    SWEDEN— Research software and services provider Cint has bolstered its software development team with six new hires across the business.

  • Communispace to open China office

    27-Jul-2012

    CHINA — Communispace has announced plans to expand into China, following an increase in client demand for services in the country. The office will work with Jigsaw International.

  • ComScore pushes for insights framework for Facebook ads

    18-Jul-2012

    UK — ComScore has published a new independent research paper calling for a better framework to measure the value of paid and earned media campaigns.

  • Corporate Executive Board buys talent analytics firm SHL

    4-Jul-2012

    US/UK— The Corporate Executive Board (CEB) is buying UK-based talent analytics firm SHL, which measures the effectiveness of company staff and benchmarks their performance against the competition, for $660m.

  • Creston reports just 1% revenue growth after ICM restructure

    31-Jul-2012

    UK— Creston, the parent company of research agency ICM, has reported revenue growth of just over 1% for the three months to 30 June 2012 compared to the same period last year. The company says ICM’s weak performance has contributed to this slow growth.

  • Decipher adds email tool to research suite

    19-Jul-2012

    US — Decipher has launched a new email campaign manager tool as part of its Beacon market research software suite.

  • Dentsu to buy Aegis for £3.16bn

    12-Jul-2012

    JAPAN/UK— Japanese marketing services company Dentsu is to buy media buying and digital marketing group Aegis for £3.16bn, including the Aztec scan-data business and the Aevolve marketing effectiveness company.

  • DJS Research announces appointments

    30-Jul-2012

    UK— DJS Research has announced a round of appointments and promotions.

  • Duo launch Synapse Research

    9-Jul-2012

    US— Adam Weinstein and Nathan Lynch, the former CSO at Universal Survey and VP of operations at Authentic Response, have launched a new online agency, Synapse Research.

  • Ebiquity growth driven by analytics division

    18-Jul-2012

    UK— Media and marketing performance measurement company Ebiquity has posted double-digit increases in revenue and operating profit for the year ending 30 April 2012.

  • EMI Music opens datasets to scientists for insight

    19-Jul-2012

    UK— EMI Music is to open up parts of its “Million Interview” dataset to over 150 data scientists from Data Science London in oder to increase its understanding of how artists and their fans connect with the music industry.

  • Environics director to head up ethnic market research firm

    6-Jul-2012

    CANADA— Gautam Nath, the former director of cultural markets at Environics Research Group, is heading up a new ethnic market research firm in Canada called Third Eye Marketing Research. He takes the role of managing director.

  • Evolution, then revolution

    9-Aug-2012

    Research Now Mobile’s Pala Kuppusamy considers the state of mobile technology and data collection five, ten and fifteen years from now.

  • Ex-2CV duo launch new strategic insight agency

    9-Jul-2012

    UK— Former 2CV group research directors Amanda Anderton and Darren Hanley have started up a new agency, Hope + Anchor.

  • Facebook and CNN to track pre-election buzz

    11-Jul-2012

    US— Facebook and CNN are collaborating on a series of research studies and social media analyses to track people’s attitudes to the US presidential election.

  • Firefish hires Rijs as head of quant

    31-Jul-2012

    UK— Firefish has hired Hall & Partners’ Majbritt Rijs as head of quantitative. The move comes as the agency announces its 2011/2012 trading figures which saw turnover rise 23% to £7.7m.

  • Foreign exchange rates dampen Nielsen's second quarter

    25-Jul-2012

    US— Nielsen has reported a 1% decline in second quarter revenue to $1.39bn because of unfavourable foreign exchange rates. Growth measured in constant currency was up 4%.

  • Forrester sees Q2 revenues rise 7%

    27-Jul-2012

    US — Forrester Research has revealed its second-quarter financial results with total revenues up 7% on the same period last year. Total revenues were $79.1m for the second quarter of 2012, compared with $73.5m for the second quarter of last year.

  • Future Foundation adds Iconoculture's Chiarelli

    18-Jul-2012

    UK— Global futures and insight consultancy The Future Foundation has appointed Nick Chiarelli, formerly of Iconoculture, as a key account director.

  • Gannett Broadcasting signs up with Rentrak

    10-Jul-2012

    US— Gannett Broadcasting has signed up to use Rentrak’s StationView Essentials TV ratings service in three markets.

  • GfK buys remainder of Nurago and SirValUse

    18-Jul-2012

    GERMANY— GfK has bought the remaining shares in web tracking technology firm Nurago and its parent company SirValUse Consulting. The firm previously held a 60% stake in both companies.

  • Global marketing budgets continue to be hit by economic woes

    19-Jul-2012

    GLOBAL — Marketing budgets declined in July, as the eurozone crisis offset gains made in the Americas and Asia Pacific, according to Warc’s latest monthly Global Marketing Index (GMI).

  • GMO hires Sarah Jang to set up first US office

    23-Jul-2012

    JAPAN— GMO Research and its subsidiary GMO Japan Market Intelligence (GMO Research/JMI) have appointed Sarah Jang as a senior business development director for North America as the company prepares for its expansion in the region.

  • Gongos Research founder John Gongos dies aged 51

    26-Jul-2012

    US— Gongos Research founder and CEO John Gongos died yesterday aged 51. He had been diagnosed with metastatic melanoma only this month.

  • Google unveils Mobile App Analytics reports

    2-Jul-2012

    UK— Google has beta-launched a new set of reports called Mobile App Analytics, designed to help marketers and developers measure mobile app usage and behaviours.

  • Government comms chief leaves ahead of roster reviews

    6-Jul-2012

    UK— Jenny Grey has resigned from her role as executive director of government communications, nine months after taking up the lead role for all marketing communications activities.

  • GroupM Next taps Curalate for Pinterest analytics data

    25-Jul-2012

    US— GroupM’s innovation unit GroupM Next has signed an agreement to licence Curalate’s Pinterest analytics platform on behalf of its media clients.

  • Guardian signs up to Quantcast to offer advertisers better targeting

    18-Jul-2012

    UK — The publishers of the Guardian have appointed Quantcast, an audience measurement and targeting provider, to help them match their audience to the exact consumers an advertiser wants to reach with impression-level targeting.

  • Hall & Partners hires TNS's Chappin for CFO role

    9-Jul-2012

    UK/US— Hall & Partners has appointed TNS’s Andy Chappin as global CFO, working out of the agency’s London office.

  • Harris Interactive closes New Jersey office

    10-Jul-2012

    US— Harris Interactive closed its Princeton, New Jersey office at the end of June as part of an ongoing re-evaluation and downsizing of its leased office space requirements.

  • Havas Media names Sharma as Asia Pacific research head

    20-Jul-2012

    SINGAPORE — Havas Media has hired Naman Sharma as head of research and analytics for Asia Pacific. Sharma was most recently head of research and strategy for OMD West Africa.

  • How research is driving Lloyds TSB's London 2012 sponsorship

    31-Jul-2012

    Lloyds TSB is the official banking and insurance partner of London 2012. It has invested significantly in research to measure the effect of its sponsorship on its business. Research spoke to the brand to find out more.

  • IBM hails analytics as core high-margin business asset

    19-Jul-2012

    US — IBM has hailed analytics as a core “high-margin” business, helping it to lift its guidance for operating earnings for 2012 and alleviate some worries about declines in IT spending due to economic woes/

  • ICG names new chairman

    10-Jul-2012

    UK— Arthur Fletcher has been appointed chairman of the Independent Consultants Group (ICG), replacing Andrew Smith who had been in the job for the last five years.

  • Infotools hires Ian Murray for European role

    11-Jul-2012

    UK— Data visualisation services company Infotools has appointed Ian Murray as director for Europe, where he will be responsible for strengthening the firm’s partnerships with clients in the continent.

  • In-house analysis: An analysis

    3-Jul-2012

    Bringing analysis skills in-house isn’t much of a cost-saver, although companies see plenty of benefits. But where does this leave research agencies? Joe Fernandez reports.

  • Innovation isn't the only answer

    12-Jul-2012

    ‘Innovate or die’ has become something of a rallying cry among researchers looking to stave off commoditisation. But innovating is just part of the solution. Chris Dowsett identifies nine factors that impact on the perceived value of MR.

  • InSites Consulting names new UK MD

    10-Jul-2012

    UK— Robert Dossin has been promoted to managing director at InSites Consulting, replacing Christophe Vergult.

  • Intersperience runs international study to identify cultural values

    11-Jul-2012

    UK— Intersperience is launching an international study to determine the impact that cultural differences have on how people use mobile technology and the mobile internet.

  • Ipsos Observer names Frankel president in North America

    19-Jul-2012

    US— Former ORC International man Warren Frankel has been appointed president of survey management and data collection firm Ipsos Observer for North America.

  • Ipsos posts first-half revenue of €837m

    26-Jul-2012

    FRANCE— Ipsos has reported a 50% rise in first-half revenue to €837m, thanks to the acquisition of Synovate.

  • Ipsos Public Affairs to research dialysis patients for NRAA

    10-Jul-2012

    US — Ipsos Public Affairs has won a place on the roster for the Consumer Assessment of Healthcare Providers and Systems (CAHPS) In-Center Hemodialysis (ICH) as a preferred vendor. The appointment was made by the National Renal Administrators Association.

  • Kable acquired by Progressive Digital Media Group

    5-Jul-2012

    UK— Technology expenditure intelligence provider Kable has been acquired by the Progressive Digital Media Group (PDMG) as part of its strategy of growing its exposure to subscription-based content revenue streams.

  • Kantar looks to make a name for itself

    25-Jul-2012

    Mandy Pooler, Kantar’s director of communications, explains why the WPP network is looking to raise its profile with the help of the media.

  • Koski Research hires Adela Pedroza as research director

    19-Jul-2012

    US — Koski Research has appointed Lexicon Branding’s Adela Pedroza as a research director for its San Franciso office.

  • KPMG and Georgetown University launch consumer research centre

    13-Jul-2012

    US— Auditor KPMG and Georgetown University’s McDonough School of Business have joined up to launch the Georgetown Institute for Consumer Research.

  • KwikSurveys closes after 'hacker attack'

    11-Jul-2012

    US— DIY online survey tool KwikSurveys has cancelled all paid subscriptions and plans to close down after the firm’s website was targeted by hackers and taken offline on 25 June.

  • LBM adds Nexidia analytics to scrutinise customer interactions

    10-Jul-2012

    UK — Customer management outsourcing firm LBM has chosen Nexidia’s analytics platform for its capture of direct customer insights and incorporating them into its customer intelligence portfolio.

  • Leapfrog's Tim Brooks resurfaces at Creative Leap

    3-Jul-2012

    UK— Former Leapfrog managing director Tim Brooks has joined brand consultancy Creative Leap as a non-executive director. The move comes a month after Leapfrog formed an “alliance” with sister company RS Consulting, prompting his departure.

  • Leo Burnett USA to use online qual tool from Protobrand

    12-Jul-2012

    US— Ad agency Leo Burnett USA has worked with brand consultancy Protobrand to develop a new qualitative research tool called MetaphorMining. It aims to help the agency and its clients understand human behaviour and how people perceive and relate to brands.

  • LivePerson unveils LP Insights text analytics platform

    18-Jul-2012

    US — Customer experience specialists LivePerson have announced the launch of LP Insights, a text analytics solution that transforms “voice of customer” data and content into actionable insights.

  • Looks good, tastes good

    20-Jul-2012

    Research shows that the same orange juice can taste and smell different when presented in different packaging. Stergios Bititsios says the implications for NPD are huge.

  • Lumi rolls out self-service option for mobile survey platform

    12-Jul-2012

    UK— Lumi Mobile is making its mobile survey platform available to researchers as a self-service tool, called Lumi Survey.

  • M3 Global Research hires eRewards EVP as new president

    6-Jul-2012

    US— Medical market research firm M3 Global Research has appointed former eRewards EVP and chief panel officer Bill Russi to be its president of market research, overseeing the US and European sales, marketing and operational teams.

  • Madano Partnership hires first research manager

    20-Jul-2012

    UK— Communications consultancy the Madano Partnership has appointed Danielle Whitehurst as its first research manager.

  • Making Olympic history

    27-Jul-2012

    Nielsen is the first official research provider for an Olympic Games. Joe Fernandez caught up with its London 2012 team to see how intelligence is powering event preparations.

  • Maritz Europe creates new service industries offering

    26-Jul-2012

    UK— Maritz Europe has set up a new division called Business Services to work with financial firms, telecommunications, technology and utilities companies. It will be headed by vice president Roger Sant (pictured).

  • McCallum Layton to run employee surveys for House of Commons

    3-Jul-2012

    UK— McCallum Layton has been appointed to handle all employee satisfaction surveys for the Parliamentary House of Commons Service in a new three-year deal.

  • MEC Access launches partnership analysis tool for brands

    27-Jul-2012

    UK — Sports, entertainment and cause marketing business MEC Access has released a proprietary new research and analysis tool called Partnership Intelligence. The online tool aims to provide analysis of consumer interest, media consumption and attitudes towards partnership platforms.

  • MediaScience taps iMotions for eye-tracking analysis tool

    4-Jul-2012

    US— MediaScience has agreed a deal with iMotions to use the latter’s eye-tracking analysis software, Attention Tool, to assess audience response and engagement with TV programmes and ads.

  • Merger for SpotRight and Spot Influence

    30-Jul-2012

    US— Social media intelligence firm SpotRight has merged with social data and analytics agency Spot Influence.

  • MetrixLab buys MarketTools from investment house

    9-Jul-2012

    US/NETHERLANDS— Online research agency MetrixLab has acquired research software and services firm MarketTools from investment firm TPG Capital for an undisclosed amount and hired Simon Kooyman as CEO of its new business.

  • Millward Brown and Affectiva extend facial coding to emerging markets

    10-Jul-2012

    US — Millward Brown and Affectiva have announced that Link - Millward Brown’s system for evaluating and optimising ad copy - is now available with facial coding for emerging markets, including Latin America and Asia Pacific.

  • Millward Brown snaps up Chilean partner Cadem Advertising

    20-Jul-2012

    CHILE— Millward Brown has acquired Cadem Advertising, a research agency in Chile that has operated as its licensee in the market for a number of years.

  • Mixpanel debuts 'people analytics' feature

    3-Jul-2012

    US— Mixpanel, a mobile and web analytics company, has launched a new “people analytics” feature to tie behavioural data to real users.

  • MMR Research Worldwide hires COI exec for London office

    3-Jul-2012

    UK— MMR Research Worldwide has drafted in Helen Stratton, formerly of the Central Office for Information (COI), to be a new associate director, based in the company’s London office.

  • Mobile ad measurement scores a touchdown

    23-Aug-2012

    Case study: How mobile surveys were used to rapidly assess the effectiveness of Super Bowl ads.

  • MRA backs FCC's new do-not-call list for emergency numbers

    23-Jul-2012

    US— The Marketing Research Association (MRA) is supporting the Federal Communications Commission’s (FCC) plan for a new federal do-not-call registry as a way of enabling MR companies to screen out emergency lines.

  • MRC accredits five Arbitron markets

    19-Jul-2012

    US— The Media Ratings Council has accredited five of Arbitron’s Portable People Meter (PPM) markets, including two that lost their accreditations earlier this year. The move comes as Arbitron announces its first half results with net income up 16.5% on last year.

  • MRS creates Research Aid pro bono charity initiative

    6-Jul-2012

    UK— The Market Research Society (MRS) is creating a network of research companies to provide pro bono work for charities, called Research Aid. The initiative will be chaired by research industry veteran Geoffrey Roughton.

  • MRSS India hires Intel's Shenoy to lead digital research

    13-Jul-2012

    INDIA— MRSS India has appointed Intel’s Shivanand Shenoy to the role of senior director of client servicing. Shenoy joins after four and a half years as Asia Pacific manager of insights and market research at the IT giant.

  • Navigant buys clean tech researcher Pike

    11-Jul-2012

    US— Consulting group Navigant has acquired clean technology research agency Pike Research.

  • New Facebook 'want' button – reports

    2-Jul-2012

    US— Facebook is rumoured to be testing a new ‘Want’ button plugin on the lines of its Like button.

  • Nielsen and Kantar sued over 'false' ratings data in India

    31-Jul-2012

    US/INDIA— Indian TV news network NDTV is suing Nielsen and Kantar in a New York court over allegations of manipulation of TV ratings data produced by their joint venture company TAM Media Research.

  • Nielsen buys online ad effectiveness researcher Vizu

    3-Jul-2012

    US— Nielsen has acquired Vizu, a provider of online ad effectiveness measurement, in a deal designed to bolster its Brand Effect and Cross-Platform Campaign Ratings services.

  • Nielsen launches Innovation Lab for ad effectiveness

    12-Jul-2012

    US— Nielsen has launched an innovation lab to spur new ideas and advancements in measuring advertising effectiveness.

  • Nielsen not expecting real OCR revenue until 2013

    26-Jul-2012

    US— Nielsen is seeing a positive uptake of its Online Campaign Ratings (OCR) service – but it’s taking longer than CEO David Calhoun would like for it to become a revenue generator.

  • Nielsen Online Ratings arrive in New Zealand

    17-Jul-2012

    NEW ZEALAND—- Nielsen has launched its online audience measurement service, Nielsen Online Ratings, in New Zealand, the latest nation to adopt the service under global expansion plans.

  • Nielsen opens Israeli technology incubator

    30-Jul-2012

    ISRAEL— The Israeli government has appointed Nielsen Innovate, Nielsen’s majority-owned subsidiary in Israel, to launch a technology incubator in the country.

  • Nielsen: Online ad spend continues on the way up

    10-Jul-2012

    GLOBAL — Online advertising spending continued to grow in the first quarter of 2012, with significant rises across all over the world, according to Nielsen’s quarterly global AdView Pulse report. Internet advertising was up by 12.1% from the same quarter last year.

  • Olympic gold mine

    30-Jul-2012

    The Olympics provides an unparalleled opportunity to study cross-media viewing behaviour. NBC Universal’s Alan Wurtzel takes us through his billion-dollar research lab.

  • Olympics to boost UK advertising spending, says GroupM

    3-Jul-2012

    UK— Advertising spending in measured media in the UK is expected to show a 3.4% increase this year, largely due to the Olympics and a boost in digital media spending, according to WPP’s GroupM.

  • ONS publishes first data from wellbeing survey

    24-Jul-2012

    UK— Three-quarters of people aged 16 and over rate their satisfaction with their lives as ‘seven’ on a scale of 0 to 10, according to the first results from an Office for National Statistics survey.

  • Oracle adds to social capabilities with Involver

    11-Jul-2012

    US— Business technology company Oracle has agreed a deal to buy Involver and its social media marketing campaign management platform, to add to Oracle’s existing social listening, analytics, marketing and sales technology offerings.

  • Orange gets on board with Visual IQ as it arrives in Europe

    5-Jul-2012

    UK— Fresh from its $12m financing round, marketing intelligence software provider Visual IQ has opened an office in London and signed a deal with telecoms firm Orange.

  • ORC appoints BDRC exec as financial services director

    9-Jul-2012

    UK— ORC International has hired BDRC Continental’s Vicky Whiting to be the research director of its financial services section.

  • Pak joins IRI

    20-Aug-2013

    US — Information Resources Inc. (IRI) has appointed Hoyoung Pak as executive vice president of global operations and data science.

  • PanelFinder goes live

    27-Jul-2012

    US— PanelFinder, a new platform which has been designed to help research agencies gain access to samples, has gone live after a year in beta mode.

  • People on the move

    27-Jul-2012

    The latest appointments and promotions in the global market research and consumer insight industry.

  • People on the move

    13-Jul-2012

    The latest appointments and promotions in the global market research and consumer insight industry.

  • PercentMobile closes down to make way for Delivr

    2-Jul-2012

    US— Mobile analytics service PercentMobile is being shut down by its founders David Harper and Alexis Rondeau to make way for a new “real world” analytics service called Delivr.

  • Pin down your audience

    26-Jul-2012

    Gary Angel says that with the right analytics strategy the image-sharing site Pinterest could monetise itself as a source of real-time user profile data.

  • Pinpuff analytics platform now has Science behind it

    3-Jul-2012

    US— Pinpuff, an analytics platform which scores Pinterest users on their popularity, influence, activity and reach, has been bought by start-up incubator Science.

  • Pinterest analytics site PinReach up for sale

    24-Jul-2012

    US— Chris Fay, the founder of Pinterest analytics startup PinReach, has put the firm up for sale after agreeing to move to a new job at Google.

  • PollBuzzer launched as new US DIY consumer opinion service

    16-Jul-2012

    US— A new DIY consumer opinion research service called PollBuzzer has gone live which claims it can “harness the crowd-sourcing potential of the internet and text messaging, but do it in a focused and representative way”.

  • Porter Novelli hires Yahoo's Shantz to lead analytics

    18-Jul-2012

    US — Global public relations firm Porter Novelli has appointed Yahoo executive Joe Shantz as senior vice president, digital analytics. He will be responsible for identifying and creating new digital tools and channels for audience engagement and analysis.

  • Press Index becomes part of Kantar Media after acquisition

    20-Jul-2012

    FRANCE — Media intelligence and monitoring firm Press Index has become part of Kantar Media, following its acquisition by Kantar parent company WPP earlier this week.

  • 'Prospective clients have said the awards were important to them'

    10-Jul-2012

    FreshMinds Research won Best Place to Work in the 2011 Research Awards. Marketing manager Sam Holmes explains what winning the award has meant for the company.

  • PRS opens Rome office to boost European offerings

    24-Jul-2012

    ITALY— Shopper research agency Perception Research Services International (PRS) has opened an office in Rome based in Viale Gianluigi Bonell 40. It will focus on providing a local and regional service to a number of the firm’s European clients alongside the company’s London and Geneva offices.

  • PSB hires Indian cabinet veteran to head South Asian policy group

    6-Jul-2012

    INDIA— Ashok Kapur, a former Indian government cabinet secretary, is joining Penn Schoen Berland (PSB) as head of the policy group for South Asia operations.

  • QuestBack launches Listen & Act tool to bolster Social CRM capabilities

    24-Jul-2012

    UK— Social CRM specialist QuestBack has launched a social engagement tool called Listen & Act. It aims to help organisations turn social media messages into insights they can use in conjunction with CRM data.

  • RapidBlue secures EU patent on profling via radio frequency movements

    16-Jul-2012

    FINLAND— RapidBlue Solutions has been granted an EU-wide patent for consumer profiling derived from past and present real-world movements gathered anynomously using radio frequency technologies.

  • RapidBlue shopper analytics will concentrate on lost sales

    31-Jul-2012

    FINLAND— RapidBlue Solutions has launched a POS-integrated version of Shopper Analytics to help retailers analyse shopping trips that do not lead to sales.

  • Research Now rebrands iPinion following acquisition

    17-Jul-2012

    US— Research Now has rebranded iPinion as Research Now Mobile following the completion of its acquisition of the mobile research specialist earlier this year.

  • Research Now signs rewards partnership with Virgin Australia

    17-Jul-2012

    AUSTRALIA — Research Now has signed a rewards partnership with Velocity, Virgin Australia’s frequent-flyer programme, resulting in the expansion of its e-Rewards Opinion Panel in Australia.

  • Revenue up by 21% at Simon-Kucher for H1 2012

    16-Jul-2012

    GERMANY — International strategy consultancy Simon-Kucher & Partners has posted revenues of almost €70m for the first six months of the year, up by 21% compared to the same period last year.

  • Royal Mail trims research agency roster from 33 to nine

    23-Jul-2012

    UK— Royal Mail Group has announced a slimmed-down roster of market research agencies to work across Royal Mail, Parcelforce and the new marketing planning division, MarketReach.

  • Royal Mail unveils insight-led planning tool for direct mail campaigns

    10-Jul-2012

    UK — Royal Mail has unveiled MarketReach, an insight-led system for companies and their agencies to plan marketing.

  • SAMRA CEO's mission to reclaim 'research'

    2-Jul-2012

    South African Marketing Research Association CEO Leonie Vorster on the ongoing battle between MR and the marketing suggers.

  • Scarborough teams with GfK MRI to offer consolidated views

    25-Jul-2012

    US— Scarborough Research has agreed a collaboration with GfK MRI to combine the latter’s attitudinal data with its own local and national consumer databases to allow marketers to study consumer attitudes in conjunction with media consumption and purchasing behaviour.

  • Schlesinger hires Lightspeed's Spear as VP

    20-Jul-2012

    US — Schlesinger Associates has hired Lightspeed Research VP Jacki Spear as VP client development. She will be based in the company’s New Jersey headquarters.

  • Schlesinger-Hellman named head of US qual services at Schlesinger

    13-Jul-2012

    US— Schlesinger Associates has named Debby Schlesinger-Hellman to the role of executive VP, US qualitative solutions.

  • Self-service pollster Usurv hopes to gain ground on Google

    25-Jul-2012

    UK— Technology startup Usurv has launched a self-service online survey tool which it claims is similar to Google Consumer Surveys, but does not use cookies to infer demographic information about respondents.

  • Simulmedia agrees new licencing deals with Nielsen and GfK

    2-Jul-2012

    US— Targeted advertising provider Simulmedia has arranged to license several of Nielsen and GfK MRI’s research products, including Nielsen’s national All Minute Respondent Level television ratings data and the Nielsen TV/GfK MRI Data Fusion.

  • Social Partners teams with Crowd DNA for social media research

    2-Jul-2012

    UK— The Social Partners, the word-of-mouth division of ad agency Grey EMEA, has agreed a partnership with research and strategy firm Crowd DNA for trend consulting and social listening services.

  • Somosi named NM Incite chief executive

    31-Jul-2012

    US— NM Incite, the Nielsen and McKinsey social media research joint venture, has appointed Andrew Somosi as chief executive officer, replacing Dave Hudson.

  • Stacey Lynn Schulman becomes SVP at TVB

    23-Jul-2012

    US— Turner Broadcasting’s Stacey Lynn Schulman has left the broadcaster to take up the newly created role of SVP chief research officer at TVB, the not-for-profit trade association of America’s commercial broadcast television industry, effective immediately.

  • StrategyOne bolsters Washington DC office in run up to election

    25-Jul-2012

    US— Edelman’s insight and analytics subsidiary StrategyOne has bolstered its Washington DC office with the appointments of new leads for its public policy and corporate reputation practice unit.

  • StrategyOne picks Clarke as MENA chief

    30-Jul-2012

    UAE— StrategyOne has named Fergus Clarke as head of its Middle East and North Africa research division.  

  • Stylus and Face Facts heads make 35 under 35 list

    9-Jul-2012

    UK— Elizabeth Deeming of Stylus and Alison White of Face Facts (pictured) have been named in Management Today’s annual ‘35 Women Under 35’ list.

  • Survey finds 87% of companies using Google Analytics

    6-Jul-2012

    UK— The number of companies using Google Analytics exclusively to track their website visitors has risen to 47% from 44% a year ago, according to the latest Online Measurement and Strategy Report from Econsultancy.

  • Swift Research adds wet rooms to Innervisions centre

    25-Jul-2012

    UK— Swift Research has invested £50,000 in building wet rooms in its viewing and testing facility, Innervisions, to observe first-hand how people use health and beauty products.

  • Synapse adds RelevantID to online sample

    31-Jul-2012

    US— Recently launched online agency Synapse Research has signed up to use Imperium’s RelevantID digital fingerprinting technology for its sample supply service.

  • Synovate's Wolf to lead new Market Strategies qual group

    25-Jul-2012

    US— Market Strategies International is setting up a dedicated qualitative group, called Market Strategies Qualitative, under the leadership of former Synovate director Steve Wolf.

  • Tapjoy agrees analytics partnership with Kontagent

    12-Jul-2012

    US— Mobile advertising and publishing platform Tapjoy has signed a strategic partnership with mobile user analytics firm Kontagent.

  • The Big Picture hires Anderson as first research director

    18-Jul-2012

    UK — The Big Picture has appointed Teresa Anderson as its first research director. She joins from Link Consumer Strategies, where she was a director for over a decade.

  • The names of the Games

    31-Jul-2012

    EDF Energy, Lloyds TSB, BT, Cisco and Heineken have spent a lot of money sponsoring the Olympics. Joe Fernandez finds out how they are using research to get the best return on their investment.

  • The next big small thing in fieldwork

    8-Aug-2012

    Global adoption of smartphones and tablets opens up new ways for conducting fieldwork. But making research fit for mobile is far from straightforward.

  • The Shaw Trust taps BritainThinks for anniversary project

    11-Jul-2012

    UK— The Shaw Trust, a provider of employment services for disabled and disadvantaged people, has hired BritainThinks to carry out a research project as part of its 30th-anniversary activities.

  • Time to mobilise your fieldforce

    10-Aug-2012

    Mobile data collection is undoubtedly growing. The question is, how big will it get? We asked four experts for their views.

  • Time Warner seeks academic partner for Medialab initiative

    25-Jul-2012

    US — Time Warner is seeking a US-based university partner for its Medialab initiative, which was first unveiled in January. The media giant has issued an academic RFP with a deadline of 1 November for submissions.

  • TNS announce two senior hires for TNS BMRB

    25-Jul-2012

    UK— TNS BMRB has made two senior hires to its team of social researchers in London.

  • TNS names senior hires to new global qual practice

    16-Jul-2012

    UK— TNS has made a series of senior hires as it builds a global qualitative research powerhouse under the leadership of Rebecca Wynberg, founder of Sadek Wynberg.

  • Top ten tips for getting the most out of mobile market research

    23-Aug-2012

    Otherwise known as ‘ten principles of the mobile revolution’. Whether you are a newcomer or a seasoned professional, you’ll find the following to be a solid set of rules to live by.

  • Touchstone and KwaliTools team up

    13-Jul-2012

    US— Touchstone Research and UK-based online video focus group firm KwaliTools have partnered to integrate their respective online offerings.

  • Twitter chart toppers

    24-Jul-2012

    It’s data overload this month as we present three (count ‘em) tables listing the various #MRX Twinfluentials we’ve identified with our partners Dollywagon.

  • UK adspend and business confidence wanes amid uncertainty

    12-Jul-2012

    UK— Marketing budgets and business confidence in the UK has waned in the second quarter of the year as the effects of the global economic downturn take their toll on consumer finances, according to the latest Bellwether report by the Institute of Practitioners in Advertising (IPA).

  • University uses Toluna technology for Facebook platform

    20-Jul-2012

    UK— The University of Northampton has worked with Toluna to build a portal on Facebook that will act as its primary channel for communicating with and surveying students.

  • UPDATE - TiVo acquires TRA for $20m

    17-Jul-2012

    US — On-demand video specialists TiVo have confirmed plans to acquire television audience research firm TRA for $20m in an attempt to compete more effectively with its more established television measurement rivals.

  • US research bodies form coalition against ban on federal survey incentives

    2-Jul-2012

    US— A coalition of US research associations and professional societies have signed an open letter to the White House calling on the Obama administration to defend the use of respondent incentives in federal surveys.

  • uSamp adds IAG and Ticketmaster chiefs to board of directors

    31-Jul-2012

    US— Research technology firm uSamp has added the founder of IAG Research Alan Gould and former Ticketmaster CEO Sean Moriarty to its board of directors.

  • uSamp joins NBCUniversal's Billion Dollar Olympics Lab

    26-Jul-2012

    US— Sample supplier and research technology firm uSamp has become the latest to join NBCUniversal’s Billion Dollar Olympics Lab research initiative.

  • Using research to prove Facebook's effectiveness

    11-Jul-2012

    Buddy Media’s European MD Luca Benini on the role research and data will play in convincing CMOs of the value of social marketing investments.

  • Vision Critical appoints Frank Kleinert as German partner

    25-Jul-2012

    GERMANY— Vision Critical has hired Frank Kleinert as a partner. He will be based in the German office and will be responsible for setting local strategies and growing the online panels and survey software business in the Germany, Austria and Switzerland region.

  • VisitBritain hands Visible Technologies Olympic task

    27-Jul-2012

    UK— Ahead of tonight’s opening ceremony, VisitBritain has appointed Visible Technologies to measure social media throughout London 2012.

  • 'Wants' and needs: Researchers debate Facebook's new button

    5-Jul-2012

    Facebook’s rumoured new ‘Want’ button might open up a mass of information about the buying intentions of millions of consumers. Our panel of experts consider the possibilities.

  • Watchman

    17-Jul-2012

    Paco Underhill, behavioural researcher and author of Why We Buy, sees big changes ahead for retail as it caters for an older, more female-dominated society. Interview by Brian Tarran.

  • 'We had to prove we had something different to offer'

    2-Jul-2012

    Boxclever was Research Magazine’s Best New Agency of 2011. Co-founder Kathryn Boxall explains what winning has meant for the business.

  • Will this do?

    18-Jul-2012

    Gill Wales considers the state of report writing in the market research industry and what can be done to raise standards.

  • WorldOne buys physician community Sermo

    20-Jul-2012

    US— Healthcare research firm WorldOne has acquired Sermo, described as the largest online community of US physicians.

  • WPP buys 87% stake in Press Index

    16-Jul-2012

    UK/FRANCE — WPP has announced that it now owns 87.76% of media intelligence and monitoring firm Press Index, which will become part of the Kantar operating network. WPP will continue to pursue its bid for complete ownership in the coming weeks.

  • WPP hires Patrick Monteleone to lead research at GroupM Next

    13-Jul-2012

    US— WPP’s GroupM Next, the innovation unit of GroupM, has hired Patrick Monteleone to expand the division’s research initiatives for GroupM agencies, advertiser brand teams and select third-party partners.

  • WPP secures agreement for Kantar to acquire Press Index

    4-Jul-2012

    FRANCE— WPP has confirmed it has entered into binding agreements to acquire 87% of the share capital of media intelligence and monitoring firm Press Index. Once the deal is complete, the agency will form part of WPP’s Kantar network.

  • Yahoo launches audience-buying service Genome

    10-Jul-2012

    US— Yahoo has launched a new audience-buying service for marketers that analyses a variety of data sources to help them identify the best target audiences for ad campaigns.

  • YouGov CEO to chair BIS Data Strategy Board

    23-Jul-2012

    UK— YouGov CEO Stephan Shakespeare has been appointed the chair of the government’s Data Strategy Board for the Department for Business, Innovation & Skills (BIS) aimed at tapping into the value of data.

  • Zeebox publishes consumer research data

    19-Jul-2012

    UK — Zeebox, the social TV provider co-created by BBC iPlayer developer Anthony Rose, has released all the results of its latest sample research in the UK and US for anyone to analyse and offer feedback.