Research
Feb 2012
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$1bn in capital invested in MR last year, says Cambiar
21-Feb-2012
US— More than $1bn in capital was pumped into the market research industry last year, with the lion’s share of investment going on non-traditional MR businesses, according to the results of new analysis by Cambiar.
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A lot to learn
Feb 2012
Neuroscience is bigger and more influential than most people in business realise, says Gemma Calvert, founder of Neurosense.
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ABC News and Bluefin Labs tie up for campaign tracking
17-Feb-2012
US— ABC News has joined forces with social media analyst Bluefin Labs to track public reaction to major events during this year’s US presidential election campaign.
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Added Value names Michels as head of global clients
27-Feb-2012
UK— Added Value has appointed its UK managing director Bart Michels to the new role of head of global clients.
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Alison David to lead consumer insight at Egmont UK
13-Feb-2012
UK— Children’s publisher Egmont UK has appointed commercial director Alison David to the new role of consumer insight director.
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AMI division grows but Rentrak posts loss
8-Feb-2012
US— Rentrak almost doubled the number of TV stations signed up to its local market audience measurement product, StationView Essentials, in the third quarter of fiscal 2012, helping the company’s Advanced Media and Information (AMI) division reach $9.9m in sales.
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Analytics firm iKnowtion bought by TeleTech
29-Feb-2012
US— Marketing analytics firm iKnowtion has been acquired by TeleTech Holdings, a provider of customer engagement and experience technologies.
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Analytics firm MediaMorph scores $8m investment
28-Feb-2012
US— Cross-platform media tracking, audience measurement and analytics provider MediaMorph has bagged $8m in funding from mobile handset manufacturer Motorola Mobility and and private equity house Smedvig Capital.
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And the winner isn't....
27-Feb-2012
Social media analysis got several of the big predictions wrong at last night’s Academy Awards in Hollywood. James Verrinder reports.
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App analytics startup Appoxee lands funding
7-Feb-2012
ISRAEL— Mobile app analytics startup Appoxee has received an undisclosed amount of private equity funding from early-stage investors Cyhawk Ventures.
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Arbitron sees revenue rise, net income fall in Q4
14-Feb-2012
US— Radio ratings firm Arbitron has reported a 7.6% increase in revenue to $120.1m for the fourth quarter of 2011, but net income fell 10% to $14.1m.
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Arbitron's PPM loses accreditation in five markets
1-Feb-2012
US— The Media Rating Council has withdrawn its accreditation for Arbitron’s Portable People Meter (PPM) radio ratings in five of the country’s largest markets.
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Are 'nudge' policies pushing their luck?
28-Feb-2012
The public welcomes and opposes government behaviour change interventions in roughly equal measure, according to a new report from Ipsos. But this isn’t the only contradiction inherent in ‘nudge’ politics. Brian Tarran reports.
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Are we there yet?
Feb 2012
John Gambles of Quadrangle and David Smith of DVL Smith have each chalked up 25 years in market research. James Verrinder asks them to reflect on how far the industry has come and where it’s heading.
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B2B International passes £4m revenue in 2011
27-Feb-2012
UK— B2B International has reported its 14th year of consecutive growth with annual revenue passing £4m, up from £3.8m last year.
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B2B International targets consumer work with Deep See launch
20-Feb-2012
UK— Business-to-business research specialist B2B International is branching out into consumer work with the launch of a London-based agency called Deep See.
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Barb chief Thelin to step down
16-Feb-2012
UK— Bjarne Thelin is to step down as chief executive of TV audience measurement body Barb at the end of the year, after nine years.
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BBC marketing and audiences boss Helen Normoyle to leave
13-Feb-2012
UK— The BBC’s director of marketing and audiences Helen Normoyle is to leave the broadcaster in May to take the role of chief marketing officer at furniture retailer DFS.
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Boxclever named Genius Foods' research partner
21-Feb-2012
UK— Gluten-free food company Genius Foods has appointed Boxclever as its research partner.
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BRIC duo join RedRay International Research Partners
9-Feb-2012
GLOBAL— Brazilian MR agency Escritorio de Pesquisa and Chinese full service firm Acorn have become members of independent agency network RedRay International Research Partners.
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BritainThinks hires research lead
2-Feb-2012
UK— Stephen Saw has joined consultancy BritainThinks as research lead following a career that includes spells with Manning Gottlieb OMD Insight and TNS.
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Buyology snaps up EmSense's Mallardi as marketing leader
14-Feb-2012
US— Mark Mallardi, a senior vice president of the now-defunct EmSense, has joined Martin Lindstrom’s neuromarketing agency Buyology as executive vice president of sales and marketing.
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BuzzBack opens in Sweden for Nordic push
7-Feb-2012
SWEDEN— Online research agency BuzzBack has expanded into the Nordic region with the opening of a new office in Sweden.
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BVA in neuroscience partnership with French university
13-Feb-2012
FRANCE— Research agency BVA has teamed up with the University of Rennes 1 to explore ways of using neuroscience to measure emotions.
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C+R taps Vision Critical tools in partnership deal
29-Feb-2012
US— Vision Critical has signed a partnership agreement to provide its range of research tools to Chicago-based C+R Research.
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C3 Metrics drafts ex-Nielsen boss Dimling to develop TV tool
22-Feb-2012
US— Advertising analytics firm C3 Metrics has hired former Nielsen CEO John Dimling as an adviser to help develop the company’s new TV attribution modelling tool.
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Car park operator picks Social360 for web monitoring
14-Feb-2012
UK— Car park operator NCP has hired Social360 to carry out a web listening project to unearth commercial opportunities and corporate, operational and service-related problems raised by customers through social media.
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Carrier IQ row prompts draft legislation on mobile privacy
1-Feb-2012
US— Draft legislation to force companies to disclose when and if tracking software is installed on mobile devices has been published in the wake of the furore that erupted around Carrier IQ last year.
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CEB buys employee insights firm Valtera
9-Feb-2012
US— Executive research and advisory services firm Corporate Executive Board (CEB) has acquired Valtera, an employee insights specialist.
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Changes at the top for Market Strategies International
15-Feb-2012
US— Market Strategies International has announced new responsibilities for its senior management team, including the appointment of a new president after Reg Baker stepped down from the role.
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Cint adds SaaS option for DIY sample procurement
15-Feb-2012
SWEDEN— Cint has overhauled its DIY sample procurement platform to make it available as software-as-a-service, called Cint Access.
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Cobalt Sky reports 12% rise in annual sales to almost £2m
27-Feb-2012
UK— Cobalt Sky, a provider of IT services to the market research business, has reported annual revenue up 12% to $1.99m.
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ComScore profits hit by Nielsen litigation costs, but revenues rise
15-Feb-2012
US— ComScore has seen an increase in fourth quarter and full-year revenue but rising costs, including litigation charges, have left it with a net loss of $15.8m for 2011.
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Congress to discuss Homeland Security media monitoring
10-Feb-2012
US— Lawmakers are set to meet next week to examine the Department of Homeland Security’s social media monitoring programme, which is used to identify potential threats to the country.
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Cornelius leaves Nielsen Australia in restructure
14-Feb-2012
AUSTRALIA— Nielsen Media’s Australian managing director Peter Cornelius has left the company after a restructure saw Chris Percy take the helm.
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Dassault acquires social analytics platform Netvibes
9-Feb-2012
US/FRANCE— Dassualt Systèmes, a developer of 3D design and product lifecycle management software, has acquired social media monitoring and analytics platform Netvibes.
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Data protection: Firmly in the boardroom?
27-Feb-2012
The EU data protection debate is intensifying and there are some serious implications for big business, says Barry Ryan.
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Decipher lands Confirmit's Collins for EMEA client development role
3-Feb-2012
UK— Decipher, a US-based research services and technology firm, has hired Confirmit executive Richard Collins as director of client development for Europe, the Middle East and Asia.
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Designed for the mind
Feb 2012
NeuroFocus CEO AK Pradeep on how neuroscience can help automotive and retail design appeal to consumers’ unconscious minds.
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E.ON and 100%Open launch crowdsourcing project
22-Feb-2012
UK— Energy provider E.ON is kicking off a crowdsourcing initiative to support a five-part documentary on Channel 4.
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Esomar publishes guide to commissioning neuroscience
8-Feb-2012
NETHERLANDS— Esomar has brought out a guide outlining ‘36 questions to help commission neuroscience research’.
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Ex-Beiersdorf research boss Björn Held joins Decode
2-Feb-2012
GERMANY— Psychologist Björn Held has joined neuromarketing agency Decode as a partner.
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Ex-GfK boss Lautman joins Symphony Advanced Media advisory board
10-Feb-2012
US— Martin Lautman has joined the advisory board at Symphony Advanced Media, the advertising effectiveness and consumer insights firm owned by Symphony Technology Group.
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Ex-Nielsen MD partners with Majestic MRSS to launch Indian firm
8-Feb-2012
INDIA— Majestic MRSS boss Raj Sharma and a former Nielsen director Sarang Panchal have launched a new agency, MRSS India.
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Field and Fab expands CATI operation
15-Feb-2012
UK— Field and Fab, the fieldwork division of research agency Dipsticks, has opened a new CATI unit, increasing its capacity from 25 to 50.
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Fiftyfive5 grows in Australia and New Zealand
17-Feb-2012
AUSTRALIA/NEW ZEALAND— Insights consultancy Fiftyfive5 has added senior hires to its operations in Australia and New Zealand: Tom Nagy and Richard Hall.
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Flurry Analytics adds HTML5 support
3-Feb-2012
US— Flurry Analytics, a free analytics tool for mobile app developers, now also supports HTML5.
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Ford joins Hall & Partners as head of solutions
6-Feb-2012
UK— Hall & Partners has named Kevin Ford as global head of research solutions.
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ForeSee to analyse npower's mobile and web user experience
9-Feb-2012
UK— Energy provider npower has hired customer experience analytics firm ForeSee to analyse and measure the experience of customers using its website and mobile apps.
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Former Mindshare Insights MD joins ComScore
17-Feb-2012
US— Web measurement firm ComScore has hired Mindshare’s Judy Bahary as senior vice president of marketing solutions for the consumer packaged goods industry vertical.
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Former Synovate and Warner Home Video director Boote joins GfK
29-Feb-2012
UK— GfK has appointed ex-Synovate director Amanda Boote as global key account director in its consumer goods client group.
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Former Synovate ops director joins Hall & Partners
15-Feb-2012
UK— Former Synovate director Andy Waller has been appointed global chief operating officer at Hall & Partners, replacing Laurent Bourgeois who has moved to a new role at the agency.
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Forrester revenue and profits up in 2011
10-Feb-2012
US— Forrester Research has reported revenue of $283.6m in 2011, up 13% on the previous year.
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Funding for social sampling firm Lab42
15-Feb-2012
US— Social media sampling firm Lab42 has secured just under $1m in funding from the Sandbox Venture Fund, which is owned by Sandbox Industries.
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GfK commits €1.5m to MR courses in African universities
2-Feb-2012
SOUTH AFRICA— GfK is committing almost €1.5m to fund the creation of market research courses at four African universities.
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GfK MRI launches syndicated ad measurement service for digital mags
7-Feb-2012
US— GfK MRI is launching a syndicated service, Starch Digital, to measure the readership and effectiveness of advertising in digital consumer magazines.
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Google partners with Knowledge Networks for Screenwise panel
9-Feb-2012
US— Google is working with Knowledge Networks to build a panel of web users who will allow the company to track what sites they visit and how they use them.
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Greenfield veterans return to sample with reInvention
6-Feb-2012
US— Former Greenfield Online executives Hugh Davis and Keith Price have launched a new sampling firm, reInvention.
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Harris revenue falls but Angrisani is upbeat on margin rise
3-Feb-2012
US— Harris Interactive has reported a 13% drop in revenue in the second quarter of fiscal 2012, but interim CEO Al Angrisani pointed to improvements in operating income and margin as signs the firm is making progress with its turnaround plan.
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Heron lands at Firefly Millward Brown
22-Feb-2012
UK— Steve Heron has been appointed senior strategy and creative director at global qual agency Firefly Millward Brown where he will be in charge of new business development and spotting original ways of using qualitative research.
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HookLogic adds Polk data to automotive marketing tool
13-Feb-2012
US— Automotive marketing agency HookLogic has integrated Polk Intelligence’s segmentation data into its Lead to Show product, a targeted incentive programme for car dealership websites.
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Horizon Research acquires ShapeNZ panel
3-Feb-2012
NEW ZEALAND— Horizon Research has acquired the ShapeNZ panel from New Zealand’s Sustainable Business Council.
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Horritt to lead new qual team at MMR Research Worldwide
27-Feb-2012
UK— MMR Research Worldwide is setting up a dedicated qualitative research team led by Ian Horritt, who joined the firm as head of qual last year.
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How much?
7-Feb-2012
A new study shows people overestimate what others will pay for goods. Neil Cary and Lisa Bella consider the implications for pricing research.
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Huddersfield Town FC name Ask Insight official research partner
7-Feb-2012
UK— Huddersfield Town Football Club has named Ask Insight as its official research partner.
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ICM Group appoints Andrew Wiseman acting MD
23-Feb-2012
UK— Andrew Wiseman has been given the role of acting managing director at ICM, a week after chairman Justin Sampson’s role was scrapped as part of a cost-saving restructuring.
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IFF Research adds four research executives
21-Feb-2012
UK— IFF Research has hired a quartet of research executives: Margaret Anderson, Jolyon Fairburn-Beech, Jessica Huntley Hewitt and Sam Morris.
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iModerate and Catalist unveil Voter Insider
17-Feb-2012
US— Data services firm Catalist has teamed up with online agency iModerate Research Technologies to launch a new service to weed out fraudulent respondents in political, advocacy and civic engagement research.
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Incite makes three new appointments
8-Feb-2012
UK— Research consultancy Incite has added three new faces to its team, including Neal Game who joins the firm as a principal.
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Incite sold to marketing services group St Ives in £17m deal
29-Feb-2012
UK— Research consultancy Incite Marketing Planning has been sold to marketing and print services group St Ives in an all-cash deal that could be worth up to £17.5m.
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Indian analytics provider Manthan secures $15m funding
16-Feb-2012
INDIA— Business analytics provider Manthan Systems has secured a further $15m in funding from Norwest Venture Partners.
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International neuromarketing association is born
23-Feb-2012
NETHERLANDS— Some of the leading lights of neuromarketing have formed a new international association aiming to provide support to neuromarketers around the world.
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Intomart GfK wins three-year extension to Dutch radio contract
2-Feb-2012
NETHERLANDS— Dutch radio association NLO has extended Intomart GfK’s contract to count listener numbers for three years.
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Ipsos launches Egyptian panel
7-Feb-2012
EGYPT— Ipsos has launched an online panel in Egypt, with another to follow in the United Arab Emirates.
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Ipsos sees 'year of construction' ahead
1-Mar-2012
FRANCE— Ipsos has posted a 19.5% increase in revenue and a 30% jump in net profit for 2011. The company said that after “a year on the move” – during which it bought rival group Synovate – “2012 will be a year of construction”.
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IT analyst Gartner reports 14% rise in full-year revenue
8-Feb-2012
US— IT analyst firm Gartner has reported a full year revenue increase of 14%, taking total revenue to $1.47bn, with fourth quarter revenue up 12% to $427.7m.
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Let's take a long hard look at ourselves
Feb 2012
Researchers like to think they provide cool-headed support for tough decisions. In fact, we’re subject to the same quirks and weaknesses as the people we study, says BrainJuicer’s digital culture officer Tom Ewing.
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L'Oreal's Losaba moves agency-side
20-Feb-2012
SOUTH AFRICA— Full service agency Analytix Business Intelligence has hired L’Oreal South Africa’s research and development head Suzan Losaba to handle the firm’s business and clients in the Gautang region.
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'Lots of people are preaching their own form of the gospel'
29-Feb-2012
Phil Barden tells James Verrinder why the neuromarketing industry needs the Neuromarketing Science and Business Association.
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Macfarlane up against Bell and Sopp for MRS chairmanship
3-Feb-2012
UK— Phyllis Macfarlane will compete against a joint candidature from Nikki Bell and Leslie Sopp for the chairmanship of the Market Research Society.
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MajesticMRSS boss planning more Asian partnerships
9-Feb-2012
INDIA— MajesticMRSS boss Raj Sharma is planning to set up more new partnerships across Asia Pacific following yesterday’s launch of MRSS India with ex-Nielsen man Sarang Panchal.
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Marketers 'at most positive in months' – survey
24-Feb-2012
GLOBAL— Budgets and trading conditions in marketing and advertising are at their best point for months, according to the latest monthly data from industry research body Warc.
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Marketing Store forms strategic partnership with KidSay
9-Feb-2012
US— Brand activation agency The Marketing Store has formed a partnership with youth research agency KidSay.
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MEC Hong Kong appoints analytics and insight director
24-Feb-2012
HONG KONG— Media agency MEC Hong Kong has appointed Andrew Chang as analytics and insight director.
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MEC names Tomorrow Focus exec as head of insight
2-Feb-2012
GERMANY— Media agency MEC has hired Karin Rothstock as managing partner and head of analytics and insight in Germany and Switzerland.
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Mindshare hires Unilever China's analytics boss
16-Feb-2012
CHINA— Unilever China’s head of marketing analytics Ming Liao has joined WPP-owned media agency Mindshare China as managing director and head of business planning.
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Mindshare Technologies president to retire
29-Feb-2012
US— Richard Hanks, president of customer feedback technology firm Mindshare Technologies, is to retire at the end of March, but will stay on as chairman and strategic adviser.
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Mobile surveys escape written consent restriction
16-Feb-2012
US— The US communications regulator has dropped proposed regulations that would have required prior written consent for automatically calling mobile phones for research.
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MRC accredits Visible Measures' online video metrics
21-Feb-2012
US— The Media Rating Council (MRC) has accredited Visible Measures’ online video measurement metrics, including the ‘true reach’ score, a measure of the total audience exposed to an online video campaign.
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MRIA to investigate pollster Campaign Research
29-Feb-2012
CANADA— The Marketing Research and Intelligence Association (MRIA) has kicked off a formal investigation into polling outfit Campaign Research over a survey that is alleged to have falsely claimed a Liberal MP was about to resign.
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Nasdaq gives Harris more time to raise share price
23-Feb-2012
US— The Nasdaq stock exchange has given Harris Interactive another four months to raise its share price or face being taken off the exchange.
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NBC Universal names Google and ComScore as Olympic research partners
14-Feb-2012
US— Continuing its run of Olympics-related cross-media measurement projects, NBC Universal has announced partnerships with Google and ComScore to track viewing of the 2012 London Games.
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New analytics association aims to ‘elevate the conversation’
24-Feb-2012
US— A new industry association is aiming to “elevate the conversation” on how businesses uses data analytics to make money.
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New chief operating officer for Survey Sampling International
28-Feb-2012
US— Survey Sampling International has appointed Christopher Fanning, a former manager of The Boston Consulting Group, as chief operating officer.
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Nielsen collaborates on consumer trends body
23-Feb-2012
US— Nielsen has teamed up with not-for-profit business research association The Conference Board to launch a new organisation aiming to show business leaders how consumer demands are evolving.
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Nielsen posts 8% growth in 2011 – revenue hits $5.5bn
6-Feb-2012
US— Nielsen’s annual revenue grew 8% to $5.5bn in 2011, thanks to sales increases in each of its Buy, Watch and Expositions segments.
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Nielsen wins Polish TV audience task
16-Feb-2012
POLAND— Nielsen has won a contract to build a new TV audience panel and measure the behaviour of pay-TV audiences, beating rival bidders TNS OBOP and GfK Polonia.
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Nokia puts insights into HQs with visualisers
13-Feb-2012
FINLAND— Companies hoping to bring consumer insight into the heart of their business might want to take a leaf out of Nokia’s book – the mobile phone group has installed data visualisers in three of its main offices.
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Nunwood hires for new CEM role
20-Feb-2012
UK— Nunwood has appointed Mulberry Consulting’s Alvin Jackson as consulting director within the customer experience management team, a new role at the agency.
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O2 Media picks Publiceye for online research
21-Feb-2012
UK— O2 Media, the marketing arm of broadband and mobile phone network O2, has appointed Publiceye as its online survey provider.
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Obituary: Colmar Brunton CEO Harry Pappafloratos
28-Feb-2012
NEW ZEALAND— Harry Pappafloratos, the CEO of Colmar Brunton New Zealand, died on 19 February aged 55 after an 18-month battle with cancer.
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Omniture founder's new BI business bags $20m funding
1-Feb-2012
US— Omniture co-founder Josh James has secured $20m in funding for his new venture, Domo, which supplies SaaS (software as a service) business intelligence systems.
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Optimisa makes six new appointments
9-Feb-2012
UK— Optimisa Research has made six new appointments, including Louise Hall as research director, following a number of recent client wins.
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Our pick of the SXSW Accelerator finalists
13-Feb-2012
The SXSW Accelerator is now in its fourth year and is designed to showcase the most innovative emerging online technologies – including, this year, a host of data and analytics tools that could be put to use in market research.
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Peanut Labs promises answers in under a minute with Crowdvi.be
17-Feb-2012
US— Peanut Labs has launched a new DIY service that allows users to target people on Facebook and other online communities with quick polls, promising that answers will start coming in in less than a minute.
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People on the move
24-Feb-2012
The latest appointments and promotions in the global market research and consumer insight industry.
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Pinterest – get stuck in
14-Feb-2012
Pinterest, the social media obsession of the moment, could be a rich source of consumer insight – and a handy research tool too, says Bronwen Morgan.
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Position2 Brand Monitor acquired by ThisMoment
10-Feb-2012
US— ThisMoment, which makes social content management systems, has acquired social media monitoring platform Position2 Brand Monitor for an undisclosed amount.
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Precision Opinion plans to double call centre headcount
7-Feb-2012
US— Las Vegas-based research agency Precision Opinion intends to double in size by taking on as many as 400 new call centre staff over the coming months.
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Q&A app Wayin gets $14m investment
28-Feb-2012
US— Wayin, the Q&A app from Sun Microsystems co-founder Scott McNealy, has closed a series B funding round worth $14m.
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Research exempted from do-not-track initiative
23-Feb-2012
US — A group of advertisers, agencies, ad networks and tech companies including Google and Yahoo are supporting a do-not-track system to let web users block behavioural advertising while still allowing their data to be collected for market research.
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Rich replaces Nie as Revolution Analytics CEO
3-Feb-2012
US— Statistical software maker Revolution Analytics has hired David Rich as chief executive, replacing Norman Nie (pictured) who remains an advisor to the company.
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Sampson out at ICM Group as chairman role is scrapped
15-Feb-2012
UK— ICM Group chairman Justin Sampson has seen his role scrapped, with parent company Creston citing a cost-saving restructure as the reason for his departure.
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Scotland’s big question
1-Feb-2012
As the Scottish National Party plans a referendum on Scottish independence, Ruth Stevenson of Ruthless Research wonders whether they’re asking the right question.
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ShopperTrak's COO to head Europe business
6-Feb-2012
UK— ShopperTrak has appointed its chief operating officer Todd Starcevich as CEO for Europe and the Middle East.
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Simply Measured adds Klout to Twitter reports
17-Feb-2012
US— Social media analytics agency Simply Measured is using Klout data in a new series of reports that provides brands with analysis of their most influential Twitter followers.
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Socialbakers opens US office
10-Feb-2012
US — Social media analytics firm Socialbakers has opened its first US office in San Francisco, to be led by president and COO Martin Huml.
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SPA Future Thinking hires Höhner to lead auto strategy
6-Feb-2012
GERMANY— Jörg Höhner has joined SPA Future Thinking as senior vice president, global head of automotive.
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SPA Future Thinking launches Be-There app
20-Feb-2012
UK— SPA Future thinking has launched a mobile app developed by its Quantum Lab think tank, which it says can be used to bridge the gap between a consumer’s actual behaviour and what they tell researchers.
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Spring testing new context-based brand research approach
15-Feb-2012
UK— Spring Research is trialling a new mobile-based research approach that seeks to define the ‘moments’ that people have that drive the way they use products and services.
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Telemundo appoints Nielsen's Darfield to insights post
29-Feb-2012
US— Spanish-language broadcast network Telemundo Media has appointed Douglas Darfield from Nielsen to lead its 15-person research team.
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Tesco and M&S back survey of children's clothing sizes
16-Feb-2012
UK— The second phase of a national survey of children’s clothes sizes is about to begin, looking at babies and toddlers.
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The Sound Research hires Simon Dannatt as chief executive
22-Feb-2012
CANADA— Cello’s former North American president Simon Dannatt has been appointed chief executive officer at The Sound Research, which has offices in Vancouver, London, New York, Chicago and Toronto.
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Time Warner invests in video optimisation and analytics firm
6-Feb-2012
US— Time Warner’s investment arm has led a $15m round of funding in online video optimisation and analytics provider Conviva.
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Tivo offering next-day viewing information
28-Feb-2012
US—Tivo has launched an updated version of of its syndicated Stop Watch TV audience measurement service to deliver next-day viewing data to advertisers and networks.
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TNS moves virtual shopping online with Actisku deal
6-Feb-2012
UK— TNS is partnering with French software developer Actisku to develop online virtual retail environments for shopper research projects.
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TNS names El Naggar as North Africa CEO
21-Feb-2012
EGYPT— TNS has appointed former Synovate Middle East and North Africa boss Tamer El Naggar as its chief executive officer for North Africa.
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TNS to resurrect Turkish TV ratings – report
13-Feb-2012
TURKEY— TNS will begin to provide TV ratings in Turkey in May, according to reports, after previous provider AGB Nielsen’s work was suspended amid allegations that panel members’ details had been leaked.
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Twenty-five years in research
8-Feb-2012
David Smith of DVL Smith and John Gambles of Quadrangle reflect on 25 years in the research industry.
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Twitter opens the vaults to MR through Datasift deal
28-Feb-2012
US— Social data platform Datasift has struck a deal with Twitter to gain access to public tweets dating back to January 2010 so they can be analysed for market research purposes.
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Twitter: a network of influence
3-Feb-2012
Who’s setting the agenda for the MR debate on Twitter? Brian Tarran joins the dots to find out.
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UK research professionals 'less confident' for 2012
20-Feb-2012
UK— Research professionals are predicting slower growth this year than they were last year, with forecasts revised down from 4.3% to 4%, according to the results of RSM’s latest State of the Industry survey.
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UM Malaysia hires TNS India director for insights and analytics
24-Feb-2012
MALAYSIA— Universal McCann Malaysia has hired former TNS India project director Ratnakar Mani as head of insights and analytics.
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Unilever signs up to Nielsen's online campaign ratings
27-Feb-2012
US— Unilever has struck a deal with Nielsen to receive online campaign ratings for all its online advertising in the US over the next 12 months, with a view to taking the partnership worldwide in the future.
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Unilever taps Join The Dots for new consumer panel
2-Feb-2012
UK— Unilever is recruiting a new panel of shoppers to take part in research to help “shape the future” of its family of brands.
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Unimer and TNS strike Central American deal
22-Feb-2012
UK— TNS has struck an agreement with Central American research agency Unimer to extend its capabilities across the region.
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Video data collection firm Watch Me Think opens in UK
10-Feb-2012
UK— Watch Me Think, which collects videos filmed by research participants on their own phones, has set up a UK arm after a successful first year in Australia.
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Vroom for manoeuvre
Feb 2012
Car makers are starting to introduce artificial engine sounds to their electric vehicles for pedestrian safety. But what sort of sounds do drivers want? Robert Bain speaks to the researchers who are trying to find out.
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Walmart inks point-of-sale data agreement with NPD Group
3-Feb-2012
US— Walmart has agreed to share point-of-sale data from its US stores and its website walmart.com with retail research firm The NPD Group.
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We have ways of making you talk
1-Feb-2012
A group of scientists say they’ve found a way to tell what word someone is thinking of by studying their brain waves. It’s a trick that market researchers wouldn’t mind mastering, writes Bronwen Morgan.
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Wikipedia data analysis platform gets $5m investment
8-Feb-2012
US— WibiData, a company whose data management and analysis platform is used by Wikipedia to understand the behaviour of its contributors, has raised $5m in venture capital funding.
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Yellowwood hires research and analytics head
8-Feb-2012
SOUTH AFRICA— Research agency Yellowwood has appointed Matthew Glogauer as group head of research and analytics and moved group research director Jenny Moore to a new business development and innovation role.
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YouGov names Carn as qual research director
22-Feb-2012
UK— Former ICM Research director Jane Carn has joined YouGov as qualitative research director.