Saturday, 26 May 2012

Research
December 2005

  • 60 Second Soapbox – Aled Morris

    December 2005

    Battery-powered razors, posh puddings, and fast cars are all favourite things of Aled Morris, managing director of Harris Interactive UKBest new productThe battery-powered Gillette M3 Power razor. This hybrid product demonstrates that Gillette is focused on product innovation and new product concept development. Person you wished you had met Barry John, the greatest Welsh fly-half rugby player ...

  • A concerted approach

    December 2005

    Introduction: Qualitative research is growing in importance. Vivienne Wilson introduces a report which examines new thinking in qual researchThe state of qualitative research was one of the main issues discussed at the rather grandly titled: 'Issues, opportunities and challenges; developing and shaping the profession' Aura discussion at the Insight show.The panel was made up of some of the great and good of research, and chaired by Leslie ...

  • ACNielsen announces major appointments in Hong Kong

    14-Dec-2005

    Jean Pierre Depasse and Ma. Victoria V. Abad Appointed Director, International Research Hong Kong

  • ACNielsen's ‘megapanel' arrives

    7-Dec-2005

    Two-year expansion of consumer tracking panel complete • ‘Specialty panels' to launch early in the New Year

  • Added Value shines in Employer of the Year survey

    13-Dec-2005

    Marketing magazine ranks firm in top ten

  • Aegis reports ‘excellent organic growth' at Synovate

    21-Dec-2005

    Growth in MR business in Americas and Eastern Europe ‘particularly good', says Aegis

  • Another dimension

    December 2005

    Tim Macer offers an exclusive report from the SPSS Directions Conference 2005 in Las VegasPredictive analytics, and survey process automation delivered though its flagship Dimensions software platform continue to be the twin focus at SPSS after the merger of its specialist MR and larger business intelligence customer streams. CEO Jack Noonan opened the event stating it had been "a good year for predictive analytics" and this growth in demand was helping to ...

  • Apply within: Research seeks new reporter

    6-Dec-2005

    Applications invited for new post • Writer required across magazine and website

  • Audit Commission probes views on 2006/07 research plan

    6-Dec-2005

    Public spending watchdog kicks-off consultation designed to highlight the public sector research priorities for the next two years

  • Australian MR industry fights for Do Not Call exemption

    2-Dec-2005

    Industry association AMSRO is looking to widen a proposed exemption for social research to include commercial MR activities

  • Bell strikes right keynote for Research 2006

    16-Dec-2005

    Lord Bell keynote address to kick-off Research 2006 • Conference promises more interaction and innovative thinking

  • Big spenders

    December 2005

    The growing affluence of African American consumers is presenting a new challenge to marketeers. Hy Mariampolski reports from San FranciscoThe recent Hurricane Katrina disaster in New Orleans betrayed an unpleasant fact about American race relations - the persistence of differences in life chances between whites and blacks. Nevertheless, there is another emerging truth - the growing affluence of African Americans. Census 2000, which counted 36.4 ...

  • BMG Research scoops Birmingham residents' survey

    9-Dec-2005

    Agency to manage city council's People's Panel and annual residents survey for the next three years

  • Board room strife at newly-listed Firm

    8-Dec-2005

    Software company calls EGM to elect new board – just two days after listing on the Oslo Stock Exchange

  • BREAKING NEWS – Schmidt to lead VNU's marketing information division

    5-Dec-2005

    Steven Schmidt to oversee ACNielsen, BASES, Spectra, and Claritas

  • British Social Attitudes report released

    13-Dec-2005

    Major survey results released from NatCen reveal how close government policies and public opinion are

  • BT reappoints OLR for corporate reputation audit

    9-Dec-2005

    Research to focus on views of 500 ‘opinion leaders' • Contract win continues 10-year research partnership

  • BuzzMetrics to monitor TV discussions in cyberspace

    1-Dec-2005

    Online word-of-mouth company gauges what TV shows people are really talking about

  • Carbonview FIRMs up new software usage

    1-Dec-2005

    US research agency takes on FIRM's technology in a bid to integrate services

  • Ciao adds project managers to London-based team

    20-Dec-2005

    Panel provider staffs-up ahead of the launch of its new production planning system

  • Clientside researchers Markham and Myatt go independent

    7-Dec-2005

    Nokia's John Markham (pictured) and GlaxoSmithKline's Gaye Myatt set up shop as independent research consultants

  • Crossing the great divide

    December 2005

    Angus Porter held key positions at Mars, BT, and Abbey, but now he's moved to be global CEO of Added Value. Vivienne Wilson talks to him about giving up the client lifeWhen Angus Porter was a client, he was a client that any research, advertising, or branding agency would walk over hot coals for. As managing director of BT's consumer division, or a main board member at Abbey (formerly Abbey National, but more of that later), or European general manager of Mars, ...

  • Datamonitor results to beat expectations

    16-Dec-2005

    UK-based business information provider points to good year in pre-close trading update

  • EC calls off probe into ACNielsen's contract and pricing practices

    8-Dec-2005

    European Commission finds ‘no evidence of any wrongdoing', says ACNielsen's owner, VNU

  • Egg and ACNielsen bring Christmas cheer to Firm

    20-Dec-2005

    Companies renew licences for MR survey and reporting tool Confirmit

  • Ex-OLR MD Ged Parton signs up with Synovate

    6-Dec-2005

    Former Opinion Leader Research MD Ged Parton – who left the agency suddenly in September – returns to research

  • First principles of simplicity

    December 2005

    Case study: Too often, the way research is managed reduces the opportunity for insight. Synovate and its client Philips examine how they tackled the problemWhen it comes to co-ordinating and researching big global qualitative projects, the researcher's preoccupation is always the same: control. At the same time, however, the holy grail you seek is to empower your respondents, allowing them to show their true selves. The two goals can often ...

  • Formic 4.3 reviewed

    December 2005

    Tim Macer reviews a new automated data capture package for questionnaires which can reach beyond paperIt has long been a mystery to Interface that so very few research companies or in-house research teams use automated data capture to process the mountain of surveys that are administered on paper every day. Despite the rise of the internet, paper is still king in self-completion and is unlikely to lose its crown for some years to come. The reasons for not using ...

  • GfK Healthcare hires for Singapore development

    16-Dec-2005

    Keren Priyadarshini (left) appointed director of healthcare in Singapore

  • Greenfield Online axes 39 jobs in North America

    15-Dec-2005

    Online fieldwork agency plans two US office closures as it looks to cut $7m in costs

  • Happy campers

    December 2005

    Peter Hutton calls on the industry to take a new look at employee researchOne advantage of being an independent researcher is that you can speak out on things that you think are wrong in research without feeling that you are endangering the corporate cash cow. My current passion is employee surveys that consist solely of agree/disagree statements.A few agree/disagree statements are fine but when the whole questionnaire is taken over by them you ...

  • Happy New Year forecast for global MR industry

    5-Dec-2005

    ZenithOptimedia reports strong demand for research as the drive to improve marketing ROI gathers pace

  • Holden Pearmain opens in the USA

    14-Dec-2005

    Pharmaceutical research studies to spearhead North American debut

  • Initiative plots future course with Diamond

    12-Dec-2005

    Former Joshua research consultant Tony Diamond to develop Initiative's research techniques and systems

  • It's about more than vision

    December 2005

    Marc Brenner's editorialSo, the proposed VNU/IMS $7bn merger has, as many had predicted, ended in tears. It has also led to the resignation of VNU chairman and CEO Rob van den Burgh, who as a chief architect of the deal, had no option but to walk the plank. VNU had been fiercely criticised by shareholders who believed the merger would be a dud – too costly, too risky. After a protracted game of push-and-pull between management and investors; ...

  • Kantar acquires retail MR agency RMS

    21-Dec-2005

    WPP's MR division buys UK-based Retail Marketing Services for undisclosed sum

  • Knowledge Networks chief lured back to ACNielsen

    12-Dec-2005

    John Lewis set for New Year return to ACNielsen as head of the retail sales tracking agency's US business

  • Magazine publishers call for audience measurement ‘overhaul'

    12-Dec-2005

    ‘Better and faster' system needed, says Magazine Publishers of America (MPA) chairman, Jack Kliger

  • MarketTools flexes its Hispanic Reach

    14-Dec-2005

    New research service taps into US Hispanic population's $600b spend

  • MIL and NOP stalwart Kit Molloy dies

    7-Dec-2005

    Market research veteran who chaired NOP until retirement mourned by research industry

  • Mysterious ways

    December 2005

    Analysis: For too long, qualitative research has seemed shrouded in mystery. It's time, says Caroline Bond, for someone to shed some much needed lightHere's a good question to ask any prospective research applicant: "How do you do your analysis?". Then pause and watch the anxiety creep into the candidate's posture. If they can answer the question lucidly, recruit them on the spot. Qualitative analysis is often portrayed as an inexplicable ...

  • Nielsen boosts US national TV ratings sample

    2-Dec-2005

    Two thousand down, three thousand to go – TV ratings giant Nielsen Media Research aims to complete its national people meter sample expansion next year

  • Nipo Software opens helpdesk for Asia Pacific customers

    14-Dec-2005

    Hong Kong chosen as base for new helpdesk service

  • Pollsters team-up for Iraq consumer omnibus

    5-Dec-2005

    Munqith Daghir (pictured) and UK-based Opinion Research Business prepare for the January launch of their new consumer tracker

  • Private equity groups circling VNU – report

    9-Dec-2005

    Two consortiums of private equity firms mull bids for VNU, says Wall Street Journal

  • PSB founder Mark Penn takes top job at Burson-Marsteller

    8-Dec-2005

    US opinion research agency Penn, Schoen & Berland becomes part of WPP PR firm

  • Quite early one meeting

    December 2005

    Analysis: Too much research is commissioned too late to effect real change, argues Andy Burns. The benefits of early-stage work are incalculableEver get the feeling that by the time we do research it's too late? Decisions have been made, ideas have owners and the most research changes is a 'positioning' here or a 'tone of voice' there. Shouldn't we be finding ways to research customers earlier – using them as a source of inspiration rather ...

  • Research Now Launches Spanish Team

    14-Dec-2005

    New team to advise clients and provide access to Spanish online research panel

  • Seven duke it out for Clear Channel radio ratings system

    19-Dec-2005

    Arbitron faces six rival bidders – including Ipsos – in the race to develop a new ‘state-of-the-art' ratings system for radio station owner Clear Channel

  • Seven steps to success

    December 2005

    Whatever your experience it's never too early, or too late to plan for career success. Kate Brunel-Cohen offers a seven-step planIt is no coincidence that Shakespeare's 'Seven Ages of Man' rings so true for market researchers - mewling babies and decrepit old men aside, of course. After all, the guy was the master at giving the people what they wanted. How else would he have grown the Shakespeare brand so successfully, without a little vox-pop here, a tentative ...

  • Software maker Firm calls off £9m share sale

    5-Dec-2005

    Initial public offering cancelled ahead of tomorrow's expected listing on the Oslo Stock Exchange

  • Survey points to healthy New Year growth for online research

    8-Dec-2005

    Greenfield/Ciao study finds online in rude health on both sides of the Atlantic

  • Synovate acquires Univero in £10m deal

    15-Dec-2005

    Global MR group moves into Scandinavia with Univero takeover

  • Synovate scoops four TNS execs

    13-Dec-2005

    New appointments boost firm's multicultural reach

  • Taking the plunge

    December 2005

    Trend: More and more blue-chip management boards are getting their research first-hand. It's about time, says Davina O'DonoghueLong have we all campaigned for consumer research to have a more potent voice on the management boards of blue-chip businesses. And long have we been frustrated.But now, a new trend seems to be to bringing the mountain to Mohammed. Some large multi-national organisations are approaching the growing importance of ...

  • The cost of living

    December 2005

    Methodology: Despite increasing pressure on budgets, more and more senior clients are being seduced by the power of qualitative research. Vicky Korn explainsTen years ago, how many senior executives would you see in the viewing room of a qualitative focus group? The answer is likely to be extremely few. Yet, this situation has started to change as more senior clients develop a growing interest in listening to research groups first-hand, and take the ...

  • The gong show

    December 2005

    Take cover. It's time to reveal the glorious, and not-so glorious recipients of Research magazine's unofficial annual awards. We salute you all!The "Don't Make Yourself Too Comfortable" Award for brief stintsGed Parton & Simon LidingtonGed Parton, ex-MD of Opinion Leader Research, and Simon Lidington, ex-MD of Research International UK jointly win this one hands down. Neither had much of a chance to make a mark ...

  • Those were the days

    December 2005

    We offer a month-by-month guide to the highs and lows of 2005. A year of mergers, acquisitions, legal spats, flotations, and one or two voodoo cursesJanuary 2005Trials and tribulationsRemember how, this time last year, the consumer goods tracking industry was awaiting the start of ACNielsen's trial on antitrust charges? Well, things didn't go quite according to plan for ACNielsen's accuser, rival agency Information ...

  • TNS Media Intelligence to track US cable television advertising

    13-Dec-2005

    First findings from San Francisco and Boston to be published in April 2006

  • ToLuna adds new markets to European panel

    7-Dec-2005

    Panellist numbers rise to more than 650,000 since the company's May listing on the Alternative Investment Market

  • Too much participation ‘superficial', says Involve chair

    2-Dec-2005

    Charity boss Geoff Mulgan introduces Involve's new guide to public participation in government decision-making

  • UK MR industry associations propose ‘unification'

    9-Dec-2005

    BMRA plans service integration with MRS • Exclusive to Research: client body Aura consults members on progressing similar talks with MRS

  • US snack machine sales tracker doubles sample

    20-Dec-2005

    Crane Streamware adds an extra 5,000 vending machines to its InfoVend market research service

  • VNU confirms acquisition interest

    15-Dec-2005

    Dutch MR giant has received ‘expressions of interest from various parites'

  • VNU plans marketing information group shake-up

    6-Dec-2005

    New MI group CEO Steven Schmidt to oversee global alignment of marketing, NPD and IT

  • Wales picks first-ever chief social researcher

    21-Dec-2005

    Former Department of the Environment researcher Angela Evans to lead Welsh Assembly research efforts

  • WORLDWIDE: India

    December 2005

    Already well-established as a centre for business process outsourcing, could India make a significant impact on the global market research stage? Cherry Park reportsThe use of call centres in India is just one example of the worldwide drive towards business process outsourcing (BPO). In a bid to reduce costs and focus on core strategic activities, an increasing number of organisations have been outsourcing basic low-end processes such as customer service, IT, ...

  • WPP partners for Indian data analytics venture

    19-Dec-2005

    GroupM – part of marketing services giant WPP – launches India KPO agency Meritus

  • Yahoo! teams-up with MMA for marketing ROI service

    19-Dec-2005

    Web giant to work with Aegis-owned Marketing Management Analytics to evaluate online marketing programs

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