Research
April 2012
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$7m funding for web data firm Connotate
13-Apr-2012
US— Web data monitoring and collection firm Connotate has raised $7m in a series B funding led by Castile Ventures with participation from new investor Prism Venture Works and existing backer .406 Ventures.
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$9.5m for Chartbeat in series B funding round
17-Apr-2012
US— Web analytics service Chartbeat – used by the likes of ESPN, Fox News and Forbes – has raised $9.5m in a series B round of funding.
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20|20 president becomes marketing consultant
23-Apr-2012
US— 20|20 Research president Steve Henke has left to launch a consulting firm that aims to work with research agencies to create and execute marketing and sales strategies.
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Accenture completes Neo Metrics takeover
10-Apr-2012
US— Accenture has completed its takeover of Spanish predictive analytics consultancy Neo Metrics Analytics.
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Acxiom picks Google Analytics's Mui as chief product officer
20-Apr-2012
US— Marketing services firm Acxiom has appointed Phil Mui to fill the newly created role of chief product and engineering officer.
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Andrew Dilnot named chair of UK Statistics Authority
2-Apr-2012
UK— Economist and broadcaster Andrew Dilnot has been appointed chairman of the UK Statistics Authority, the watchdog body for official statistics.
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AOL to use Nielsen online ratings to back advertiser guarantee
17-Apr-2012
US— AOL is to use Nielsen’s Online Campaign Ratings (OCR) service to offer marketers guaranteed audience delivery for their online video campaigns.
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Arbitron CFO steps down citing 'personal reasons'
12-Apr-2012
US— Arbitron’s chief financial officer Richard Surratt has resigned, citing personal reasons, after a year in the role. Chief operating officer Sean Creamer will take on his responsibilities on an interim basis.
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Arbitron revenue up 5.5% in first quarter
19-Apr-2012
US— Radio ratings firm Arbitron has posted revenue up 5.5% to $106.4m in the first quarter, with operating income rising 4.7% to $75.2m.
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Arbitron to study the mobile consumer
18-Apr-2012
US— Arbitron has launched a syndicated survey to study how consumers in the US are using their smartphones and tablets to consume media and to shop – and how exposed they are to mobile advertising.
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Arkovi to provide Facebook info for uni's millenials study
23-Apr-2012
US— The University of Texas at Dallas has selected social media communication monitoring firm Arkovi to provide a technology platform for a long-term study into the digital lives of 200 ‘Millennials’.
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ASCI and TAM Research to track misleading ads in India
18-Apr-2012
INDIA— The Advertising Standards Council of India (ASCI) has partnered with TAM Media Research to launch the National Advertising Monitoring Service (NAMS), an initiative aimed at reducing the amount of misleading adverts.
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Asia Pacific duo join Cint OpinionHUB
16-Apr-2012
SWEDEN— Cint has struck partnerships with two firms in Asia Pacific to integrate their panels into Cint’s OpinionHUB platform for accessing sample.
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Aztec revenues keep rising, says Aegis
27-Apr-2012
UK— Aztec, the retail scan data business owned by Aegis Group, has reported organic revenue growth of 10% in the first three months of 2012.
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Bitly rolls out 'early warning' social media tool
5-Apr-2012
US— Link-sharing and shortening platform Bitly has launched a new social media monitoring service for businesses which spots “potentially damaging” threats to brands before they “spiral out of control”.
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Burger King brings feedback programme to UK
17-Apr-2012
UK— Burger King has launched a customer feedback programme in the UK, following the success of similar projects in the US, Spain and Germany.
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Burger King's former insights VP joins ad agency
18-Apr-2012
US— Ad agency Crispin Porter + Bogusky has hired former Burger King insights man David Henry as executive director of business insights.
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BuzzBack partners for webcam eye-tracking
25-Apr-2012
US— Online research specialist BuzzBack has forged an agreement with EyeTrackShop to jointly offer webcam eye-tracking research projects, with a particular focus on evaluating packaging and communications.
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Census Bureau director Groves to step down in August
11-Apr-2012
US— Census Bureau director Robert Groves has resigned and plans to leave the organisation in August to take up the role of provost and executive vice president of Georgetown University.
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Channel 4 names head of audience research and insight
3-Apr-2012
UK— Channel 4 has appointed Red Bee Media’s Clare Phillips as head of audience research and insight.
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Cimigo expands to Indonesia, grows in Singapore
12-Apr-2012
SINGAPORE— Marketing and brand research consultancy Cimigo has opened a new office in Indonesia and bolstered its team in Singapore.
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Competition? What competition?
25-Apr-2012
Google, ComScore and Rentrak – none of them pose a real challenge to Nielsen’s position, reckons chief executive David Calhoun.
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ComScore counts down to UKOM kick off
24-Apr-2012
As ComScore prepares to take over the UKOM online measurement contract, we talk to the firm’s chief operating officer, Cameron Meierhoefer, about plans for the new measurement system.
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ComScore Media Metrix makes Thai launch
5-Apr-2012
THAILAND— ComScore has launched its Media Metrix audience measurement service in Thailand.
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ComScore to succeed Nielsen on UKOM contract
4-Apr-2012
UK— The UK Online Measurement Company (UKOM) has picked ComScore to replace Nielsen as the provider of the industry-backed online audience measurement system.
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Consensus Point intros prediction market software for research
26-Apr-2012
US— Consensus Point is willing to bet that its new prediction market platform can cut research costs while improving respondent engagement.
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Council for Research Excellence to study mobile TV viewing
2-Apr-2012
US— The Nielsen-funded Council for Research Excellence has put out a request for proposal for an agency to carry out a study into how the use of mobile devices is affecting TV viewing behaviour.
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Creston expecting full-year revenue rise
30-Apr-2012
UK— Insights and communications group Creston expects to report revenue of £75m, an 11% increase, for the year ending 31 March 2012, according to a trading statement released today.
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Cumulus to use Nielsen BDS music monitoring data
19-Apr-2012
US— Cumulus Media has signed up its radio stations to use Nielsen’s music monitoring service, Broadcast Data Systems (BDS).
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Danone innovator Shelly Greenway joins Reach
4-Apr-2012
UK— Visual brand consultancy Reach has appointed former Danone innovation manager Shelley Greenway as a strategist.
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Data: how do you eat yours?
4-Apr-2012
TNS director Stephen Yap reveals the information ‘eating plans’ of UK consumers. From ‘fast foodies’ to ‘carnivores’, he says it is important for brand owners to understand how people digest data.
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Digital Analytics Association taps iPerceptions for web feedback
24-Apr-2012
US— The Digital Analytics Association (DAA), formerly the Web Analytics Association, has signed up to use iPerceptions’ WebValidator Continuous Listening service on its website.
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DJS Research posts revenue increase of 26%
20-Apr-2012
UK— DJS Research has reported a 26% rise in revenue for 2011, up from £1.5m to £1.9m.
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Don't go changing
10-Apr-2012
Theo Downes-Le Guin says it is folly to think that a name change will solve all the market research industry’s image problems – and a quick search of Google Trends bears that out.
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eDigital hires panel ops manager
30-Apr-2012
UK— Erika Krolikowski has been appointed panel operations manager at eDigitalResearch, a newly created role at the company.
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Editor's note: Easter holidays
5-Apr-2012
The Research offices will be closed on Friday, 6 April and Monday, 9 April for public holidays in the UK. News coverage will resume on 10 April, but make sure to check back for new feature content tomorrow and Monday.
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Effective Measure makes Asian appointments
11-Apr-2012
SINGAPORE— Online audience measurement firm Effective Measure has appointed three senior executives in Asia as it looks to strengthen its position in the region.
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Elephant? What elephant?
16-Apr-2012
Context is the elephant in the room for research, say Tom Holliss and John Griffiths of Spring Research. It’s time to open your eyes.
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Essential Research has Eye on new media tech
4-Apr-2012
UK— Essential Research has launched a tracking study to follow how and why audiences use new media technologies.
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Ex-Harris man Phillips joins WorldOne
11-Apr-2012
UK— Healthcare data collection firm WorldOne has appointed Neil Phillips, formerly of Harris Interactive, as vice president of quality at the company’s London office.
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Ex-Ipsos ASI president Hedde to lead Schlesinger Interactive
24-Apr-2012
US— Schlesinger Associates has named Anne Hedde as managing director of Schlesinger Interactive, a new division that brings together all the data collection firm’s online activities.
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Facebook meets survey data: SocialQ launches
13-Apr-2012
US— SocialQ launched this week, offering a way to marry user data from Facebook with the results of surveys.
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FEC says federal candidates not subject to NH push poll law
27-Apr-2012
US— New Hampshire cannot force federal election candidates to identify themselves when conducting research that fits the state’s loose description of “push polling”, says Federal Election Commission.
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Filz to lead GMI in EMEA region
16-Apr-2012
US— Global Market Insite (GMI) – part of Lightspeed Research – has appointed Martin Filz as managing director for the Europe, Middle East and Africa region.
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Fishing for ideas
20-Apr-2012
ICM research director Tom Wormald on how Aviva has honed its ads and its product offering with the help of its most influential customers.
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Fizziology unveils Sports Tracker
5-Apr-2012
US— Social media monitoring firm Fizziology has launched Sports Tracker, a sentiment analysis tool examining what people say about the sports industry on the social web.
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Forrester Q1 revenue up 7% to $70.3m
27-Apr-2012
US— Technology market research group Forrester has seen a 6.9% increase in first quarter revenue, coming in at $70.3m.
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Gartner wants to make Ideas its own
23-Apr-2012
AUSTRALIA— The Australian subsidiary of Gartner, an IT market analyst, has made a AUD 20m takeover offer for Sydney-based Ideas International.
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GroupM launches digital insights and innovations arm
5-Apr-2012
US— WPP-owned media agency network GroupM has launched a new innovation unit that will provide its four agencies with insights and new thinking from the digital sectors they operate in.
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Growth signs
26-Apr-2012
Semiofest organiser Chris Arning feels the time has come for commercial semioticians to pull together, to share their knowledge and take the discipline to the masses.
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Hansa and Ipsos make joint bid for Indian Readership Survey
17-Apr-2012
INDIA— Hansa Research and Ipsos have entered into a memorandum of understanding to jointly bid for the new Indian Readership Survey (IRS), which kicks off next year.
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IBM continues analytics acquisition spree with Vivisimo
27-Apr-2012
US— IBM is to acquire data analytics software firm Vivisimo, which builds tools to help companies find and analyse large amounts of data.
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Ibope Zogby becomes Ibope Inteligência
12-Apr-2012
US— Ibope Zogby, formerly Zogby International, has been rebranded as Ibope Inteligência following the Ibope Group’s takeover of the firm last month.
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ICO 'unlikely' to prioritise prosecution of analytics cookies
10-Apr-2012
UK— The Information Commissioner’s Office (ICO), the body responsible for policing EU cookie rules in the UK, has said it is unlikely to prioritise the prosecution of websites that use first party cookies for analytics purposes.
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IMS buys clinical trials support software firm
25-Apr-2012
US— Healthcare research group IMS has acquired DecisionView, a San Francisco-based company that builds software to help with the planning and tracking of patient enrolment for clinical trials.
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In the right place
13-Apr-2012
Mobile apps can be used anywhere, but advertisers want to know where exactly. Placed’s David Shim tells Brian Tarran how he’s trying to help.
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Institute on Asian Consumer Insight launches
3-Apr-2012
SINGAPORE— The Institute on Asian Consumer Insight has launched with the aim of becoming the ‘go-to’ centre for businesses looking to improve their performance in Asia markets.
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Investments eat into YouGov profits, but sales rise 11%
2-Apr-2012
UK— YouGov has reported an 11% rise in half-year revenue to £29.9m, although profits are down 10% on investments in new products, including a new social media analysis tool called SoMA.
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Ipsos Loyalty adds VP to financial services team
23-Apr-2012
US— Thomas Gallagher has been appointed vice president in the financial services practice at Ipsos Loyalty.
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Ipsos opens up in Qatar through Darwish JV
2-Apr-2012
QATAR— Ipsos is to open up in Qatar after forming a joint venture with local firm Darwish Holding.
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Ipsos Understanding Unltd names Asia Pacific boss
27-Apr-2012
THAILAND— Gordon Milne has been appointed head of the Ipsos Understanding Unltd (UU) qualitative research business in Asia Pacific.
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ITV plans expansion of Viewback panel coverage
12-Apr-2012
UK— ITV has renewed a contract with EasyInsites for the management of its Viewback research panel, with plans to extend its membership base to include viewers of a variety of the broadcaster’s daytime programmes.
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Kantar invests $1.2m in auto data specialist Enprecis
30-Apr-2012
US— WPP-owned Kantar has bought a minority stake in Enprecis, an automotive industry data collection and analysis firm, for $1.2m.
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Kantar Retail takes a stake in UAE's GME
16-Apr-2012
UAE— Kantar Retail has acquired a minority stake in GME, an agency offering retail insight and consultancy services to clients in the United Arab Emirates.
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Kellogg's, AmEx sign up for ComScore Validated Campaign Essentials
30-Apr-2012
US— ComScore has won several new clients for its Validated Campaign Essentials (VCE) tool to measure online ad campaigns in Europe and Asia Pacific.
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Kiosk-based research firm launches in UK cinema
25-Apr-2012
UK— Entertainment Works Inc (Eworks), a US firm that offers kiosk-based consumer research, has launched in the UK through a partnership with Sponsorship Science director Richard Dean and entrepreneur Benjamin Byrne.
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Marketing spend up as business confidence rises
19-Apr-2012
GLOBAL/UK— Measures of marketing expenditure around the world and in the UK show spend rising in line with levels of optimism.
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McCrindle founder sues AMSRS over investigation
3-Apr-2012
AUSTRALIA— McCrindle Research founder Mark McCrindle is suing the Australian Market and Social Research Society (AMSRS), which is investigating the company over two complaints made against it.
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Metrix appointed as Vision Critical partner in western Australia
30-Apr-2012
AUSTRALIA— Hot on the heels of a recent Swedish deal, Vision Critical has signed up Australia’s Metrix Consulting to be a certified partner for its suite of tools, including the community panel platform Sparq.
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Microsoft's Uyenco takes international research role at ComScore
23-Apr-2012
US— ComScore has hired Microsoft Advertising’s global research director Beth Uyenco to oversee its research methodologies in international markets.
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Millward Brown opens in Dubai
19-Apr-2012
DUBAI— Millward Brown has opened an office in Dubai through a tie-up with local firm AMRB, which is also owned by WPP and is the existing Millward Brown licensee in the region.
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Mobile intelligence firm Validas gets private equity backing
24-Apr-2012
US— Validas, a developer of mobile intelligence technology, has received an undisclosed strategic investment from private equity group Huntsman Gay Global Capital.
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Moran moves from StrategyOne to Brunswick
11-Apr-2012
US— Robert Moran has joined PR group Brunswick from StrategyOne, the Edelman-owned strategic research consultancy where he served as president of US operations.
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New concepts for concept testing
9-Apr-2012
Natalie Reed believes high rates of failure in new products are the result of uninspired concept testing. Here, she outlines ways to changes the testing process and improve the new product hit-rate.
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Next UK Touchpoints to use mobile app as diary
26-Apr-2012
UK— The next wave of the Institute of Practitioners in Advertising’s (IPA) Touchpoints media survey is set to use a smartphone app that will serve as both a diary and a passive measurement device.
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Nielsen Q1 revenues climb 3% to $1.34bn
25-Apr-2012
US— Nielsen has seen revenue rise 3% to $1.34bn in the first quarter of this year, up 4% when calculated on a constant currency basis.
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Nielsen to give US students access to historic purchase data
13-Apr-2012
US— Nielsen and the University of Chicago Booth School of Business have partnered to offer historical consumer purchase data to academic researchers.
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Nielsen to measure cable and satellite viewing in Thailand
2-Apr-2012
THAILAND— Nielsen is to launch a new audience measurement service for cable and satellite television in Thailand.
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Norstat to acquire majority stake in ODC Services
23-Apr-2012
GERMANY— Norstat, a data collection firm working predominantly in Northern Europe, is acquiring a majority stake in German online fieldwork firm ODC Services.
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Not a crumb of comfort
18-Apr-2012
Alex Burmaster finds an industry unsure of how to respond to the website measurement challenges posed by the European Union’s cookie laws.
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NRG co-founder sets up new research agency
26-Apr-2012
US— Catherine Paura, one of the co-founders of The National Research Group (NRG) has teamed up with her sister Angela to launch a new firm aimed at the movie industry, Capstone Global Marketing and Research Group.
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Obituary: John Cronk, planner and qual researcher
19-Apr-2012
UK— John Cronk, planner and qualitative market researcher, died on 12 April at the Royal Marsden Hospital after a long illness.
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Op4G taps Kinesis for desktop, mobile and tablet survey tool
30-Apr-2012
US— Opinions for Good (Op4G), a charity-focused online panel technology company, has tapped Kinesis Survey to be its exclusive online survey software provider.
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Penn Schoen Berland buys First Movies International
18-Apr-2012
UK— WPP-owned strategic communications agency Penn Schoen Berland has acquired First Movies International, a research-based strategic consultancy with offices in London and Los Angeles.
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People on the move
16-Apr-2012
The latest appointments and promotions in the global market research and consumer insight industry.
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Pew Research Center president to step down
2-Apr-2012
US— Andrew Kohut is to step down from his position as president of the opinion polling ‘fact tank’ the Pew Research Center at the end of the year.
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Police investigate 'suspicious' disappearance of MR director
13-Apr-2012
US— Police in Virginia say that they are treating the disappearance of Altria Group’s director of marketing and consumer research Leyla Namiranian as suspicious, after she vanished on 4 April.
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Pollsters bemused by Alberta election result
24-Apr-2012
CANADA— Pollsters in Alberta were left scratching their heads after Tory Alison Redford beat the Wildrose Party’s Danielle Smith in Monday’s provincial election.
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Populus hires Bell Pottinger's Wilkins as associate director
18-Apr-2012
UK— Populus has appointed Chris Wilkins, formerly of Bell Pottinger Public Advocacy, as an associate director.
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Post Office invites bids for £12m MR roster
20-Apr-2012
UK— The Post Office has put out a market research tender worth up to £12m over four years. The roster, consisting of up to 20 agencies, will stand for two years, with the option to extend by a further two.
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Price cut for uSamp's SurveyBuilder sample
11-Apr-2012
US— uSamp has cut the baseline per-respondent price for sample bought through its DIY SurveyBuilder platform following Google’s launch of its Consumer Surveys tool.
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Publicis acquires website tester Indigo Consulting
25-Apr-2012
FRANCE— Publicis Groupe has acquired India’s Indigo Consulting, which offers website usability research and testing among its range of services.
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Racism and 'bomb hoax' tweets: reigniting the social media research debate
2-Apr-2012
Andy Evans asks: if the courts consider tweets to be public domain, why can’t the research community?
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Radius Global names Sharma as qual director
10-Apr-2012
UK— Radius Global has appointed Anjul Sharma, formerly of The Value Engineers and Synovate, as global director of qualitative research.
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Ready for take-off
27-Apr-2012
Paul Kehoe, CEO of Birmingham Airport, wants research to lead him in new directions. He tells Robert Bain why he values fresh thinking.
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Research Now promotes Svoboda to ops vice president
16-Apr-2012
US— Research Now has promoted Kate Svoboda to vice president of operations for Canada, the northeast and the western regions of the US.
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ScottishPower renews Intersperience deal
19-Apr-2012
UK— ScottishPower has renewed its online customer panel contract with consumer research firm Intersperience.
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Senator Franken calls for do-not-track in all browsers
5-Apr-2012
US— Senator Al Franken, privacy sub-committee chairman, is pushing for all web browsers to contain a do-not-track option that should be fully respected by “all entities that engage in tracking”.
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Social media benchmarker gets $3m funding
16-Apr-2012
US—Social media monitoring firm Unmetric has raised $3m in series A funding from Nexus Venture Partners, which it will use to continue developing its benchmarking platform.
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Splunk raises $230m through IPO
19-Apr-2012
US— Data analytics software firm Splunk has raised $229.5m through its initial public offering, which is almost twice as much as originally anticipated.
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Sports specialist Repucom taps Crimson Hexagon
3-Apr-2012
US— Sports marketing research and analysis firm Repucom International has agreed a deal to incorporate social media analysis from Crimson Hexagon’s ForSight platform into its client offering.
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SurveyMonkey survey tool to get self-service sample
26-Apr-2012
US— SurveyMonkey is preparing to make sample from its Audience panel service available on a self-service basis through its flagship survey design and distribution platform.
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SWAT launches omnibus in United Arab Emirates
26-Apr-2012
UAE— Fieldwork agency SWAT Research Field Force has launched a new quantitative omnibus survey in the United Arab Emirates.
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Synovate integration boosts Ipsos Q1 revenue
26-Apr-2012
FRANCE— Ipsos has reported a 46% increase in revenue for the first quarter of 2012, reflecting the consolidation of Synovate into the company.
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The Pert Group adds senior executives
13-Apr-2012
US— Research-based consulting agency The Pert Group has added senior executives Patricia Bien and Jim Eschrich to the team.
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The social media research debate – when 'public' isn't public
5-Apr-2012
MRS’s Barry Ryan reponds to Andy Evans, who asked in a recent comment piece why researchers can’t treat tweets as public domain if that’s how the courts see them.
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Thomson Reuters to sell off health analytics arm
24-Apr-2012
US— Business intelligence provider Thomson Reuters has agreed to sell its healthcare data, analytics and performance benchmarking businesses to Veritas Capital in a $1.25bn cash deal.
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TitleMax to use Rentrak for ad buys
17-Apr-2012
US— Car loan company TitleMax has signed up to use Rentrak’s StationView Essentials as the basis for its TV advertising buys.
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TNS Aftab promotes COO to chief executive
23-Apr-2012
PAKISTAN— TNS Aftab – TNS’s affiliates in Pakistan and Afghanistan – has promoted chief operating officer and company veteran Quratulain Ibrahim to chief executive officer.
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TNS wins Belgian internet measurement contract
26-Apr-2012
BELGIUM— The Belgian Centre for Information on the Media (CIM) has awarded TNS the country’s new National Internet Measurement contract, which begins in November.
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Trajectory examines Saturday Night Life
3-Apr-2012
UK— Trends firm Trajectory is launching a new study into how Britons spend time at home on a Saturday night.
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Tribal gathering
30-Apr-2012
Street Rats. Blingers. Townies, Geeks and Skaters. Rahs, Ravers and Boy Racers. You might think all young people are the same, but Channel 4 has an array of data to demonstrate otherwise.
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Trinidad & Tobago ad association commissions MFO for media survey
13-Apr-2012
TRINIDAD & TOBAGO— The Advertising Agencies Association of Trinidad & Tobago (AAATT) has hired Market Facts and Opinions to carry out its Media Trak survey this year.
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Turning knowledge into news
12-Apr-2012
Ex-BBC journalist Graham Leach offers tips for researchers looking to build a media profile. Step one: cut to the chase. Step two: ditch the jargon.
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Twitter buys analytics startup Hotspots.io
17-Apr-2012
US— Analytics startup Hotspots.io has been acquired by Twitter, becoming part of the social network’s revenue engineering team.
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Umbel adds funds and Arbitron executive as CEO
18-Apr-2012
US— Umbel, a digital audience measurement firm and one of our picks of the recent SXSW Accelerator contest, has bagged a new CEO and $3.7m in financing ahead of its public launch in the second half of this year.
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Universal McCann's Karen Ring joins GfK MRI
17-Apr-2012
US— GfK MRI Starch Advertising Research has appointed Karen Ring to fill the newly created role of vice president of research.
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Visible merges with Cymfony; WPP ups stake
10-Apr-2012
US— WPP-backed social media monitoring firm Visible Technologies has acquired and merged with rival Cymfony, which was previously owned by another part of the WPP empire.
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Vision Critical adds survey app to HootSuite
24-Apr-2012
CANADA— Survey technology firm Vision Critical has built an app that allows users to distribute survey links through the HootSuite social media management dashboard.
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Vision Critical hires former Synovate North America CEO
4-Apr-2012
CANADA— Former Synovate North America CEO Scott Miller has joined Vision Critical in the newly created role of president and COO of international business.
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Vision Critical in Swedish community panel deal
25-Apr-2012
SWEDEN— Vision Critical has partnered with Swedish research agency Sinitor in a deal that will see the firm’s community panels platform made available to research buyers in the Nordic and Baltic countries.
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Voxco and Inmega strike software distribution deal in Mexico
19-Apr-2012
MEXICO— Survey software firm Voxco has sealed a deal with Mexican research agency Inmega Ivestigacion de Mercados to distribute its Acuity4 social media monitoring product in the country.
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Voxco boosts mobile capabilities with Sypiens buy
4-Apr-2012
CANADA— Survey software firm Voxco has acquired French firm Sypiens, which specialises in producing software that allows users to collect consumer information and opinions on mobile devices.
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W20 Group acquires data analytics firm Ravel
20-Apr-2012
US— The W20 Group, an independent network of marketing, research, communications and development companies has acquired Texas-based data analytics firm Ravel.
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Wayin launches TwitPolls app for follower surveys
12-Apr-2012
US— Wayin has launched a Twitter-based polling application that allows users to ask questions of their followers and get responses directly through the micro-blogging platform.
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Web users open to cookie opt-in requests – survey
18-Apr-2012
UK— Web users will be open to considering cookie opt-in requests when new rules come into force next month, according to Econsultancy.
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Webtrends enters Hong Kong through Inetasia deal
12-Apr-2012
HONG KONG— Web analytics firm Webtrends has struck a re-selling deal with digital marketing consultancy Inetasia.
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What will Google's survey tool mean for MR?
3-Apr-2012
What does the research industry think of the new Google Consumer Surveys tool? Four ‘rivals’ and a client give their take.
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WIN/GIA expands with nine new members
5-Apr-2012
TURKEY— The Worldwide Independent Network/Gallup International Association has added nine new members, taking its total number of companies to 72.
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WPP buys UX agency and stake in shopper insight firm
4-Apr-2012
US— WPP has acquired all the assets of Colorado-based user experience agency EffectiveUI as well as buying a stake in retail marketing company Barrows.
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WPP posts 1.3% like-for-like increase in consumer insight revenue
27-Apr-2012
UK— Consumer insight revenue at WPP was up 3% to £569m in the first quarter, with like-for-like sales up 1.3%, the company reported this morning.
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YouthSight unveils segmentation tool
12-Apr-2012
UK— YouthSight, formerly OpinionPanel, has launched a profiling tool to identify the ‘Bright Young Minds’ within its panel of 115,000 people aged 16 to 28.