Research
April 2010
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ABC in deal with Verve Wireless to audit mobile newspapers
23-Apr-2010
US— The Audit Bureau of Circulations has struck up a partnership with Verve Wireless to audit newspaper content delivered via Verve’s mobile publishing platform.
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ABC targets small to midsize newspapers with new readership study
9-Apr-2010
US— Media auditing body the Audit Bureau of Circulations has launched a new readership study for small to mid-size newspapers across North America.
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Access the digital edition of Research
5-Apr-2011
In response to international demand we have created an easy-to-read digital edition of the market leading research publication. You’ll have full access to the entire magazine, so that you can take advantage of our sharply written news, illuminating case studies, provocative interviews and incisive analysis.
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ActiveGroup sees booming demand for video streaming amid volcano disruption
21-Apr-2010
UK— Focus group video streaming firm ActiveGroup has seen its business take off while flights across Europe have been grounded because of the volcanic eruption in Iceland.
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Adobe makes Omniture integration a cornerstone of CS5 release pitch
12-Apr-2010
US— Adobe is hoping to make good on its $1.8bn acquisition of Omniture with today’s launch of version five of its Creative Suite (CS5) of graphic design software tools, which boasts easy integration with the latter’s marketing optimisation and web analytics technology.
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AIP launches online panels in India and Vietnam
15-Apr-2010
JAPAN— Online sample provider AIP Corporation has launched new panels in India and Vietnam. The firm said that it expects to have 5,000 panel members in India and 2,000 in Vietnam by June this year.
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AOL pondering Bebo sell-off
7-Apr-2010
US— Internet provider AOL has told employees that it is looking into the possibility of selling social networking site Bebo, two years after it bought the site for $850m.
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App developers fear Apple ban on third-party analytics software
14-Apr-2010
Has Apple just cut the bottom out of the app analytics market? Changes to its iPhone developer agreement expressly prohibit “the use of third party software… to collect and send device data to a third party for processing or analysis”.
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Apple's iAd promises a billion impressions a day – but who's counting?
9-Apr-2010
US— Apple has previewed its new mobile advertising platform and set tongues wagging about the renewed possibilities and potential for in-app marketing – but crucial questions remain about the buying and selling process: specifically, how will advertisers know they are hitting the right targets?
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Asda recruits mum bloggers to share election opinions
8-Apr-2010
UK— Asda has recruited a small number of its 18 million weekly shoppers to blog their thoughts about the upcoming UK election. Ostensibly a PR exercise, the initiative also doubles as a way of helping develop the retailer’s understanding of its customers.
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Attensity Group to acquire social media monitor Biz360
28-Apr-2010
US— Text analytics firm Attensity Group has inked a deal to acquire social media monitoring firm Biz360 for an undisclosed amount.
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Bango touts Apple-compliant iPhone app analytics method
19-Apr-2010
UK— The death of iPhone app analytics may have been greatly exaggerated – at least, that is, according to mobile web analytics firm Bango. It boasts an app tracking approach which it says does not infringe Apple’s new rules for application developers.
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BBM Analytics and Adease launch radio ad tracking service
14-Apr-2010
CANADA— BBM Analytics and Adease Media Research have inked a deal to track broadcasts of radio advertisements across five Canadian markets.
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BrainJuicer buys back £1m in shares to fund incentive scheme
22-Apr-2010
UK— BrainJuicer CEO John Kearon and investor Unilever Holdings today sold a combined 650,000 shares back to the online research agency, which it plans to use to establish an equity-based incentive scheme for employees and managers.
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Canoe Ventures appoints research VP, names advisory board
16-Apr-2010
US— Cable TV advertising venture Canoe has appointed Gerard Broussard to the newly created position of vice president of research and analytics.
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Can't get no satisfaction
April 2010
Tom Simpson, managing director of Simpson Carpenter, asks whether the millions that companies spend on customer satisfaction research actually makes customers any more satisfied.
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Carat's LaMontagne moves to MEC to lead analytics shake-up
1-Apr-2010
US— Theresa LaMontagne has quit her role as senior vice president of analytics and insights at media agency Carat to lead a restructuring of rival Mediaedge:cia’s (MEC) North American insights capabilities.
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Chime's new research boss hires former Royal Mail colleague
29-Apr-2010
UK— Chime Communications’ new research chief Crispin Beale has hired former Royal Mail colleague Sinéad Jefferies to lead the research and insight business of group company Opinion Leader.
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Cint offers DIY researchers 'direct' access to panels
20-Apr-2010
SWEDEN— Cint has launched a new service to make sample from online panels available through DIY survey tools.
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ComScore launches online video measurement tool across Asia Pacific
1-Apr-2010
SINGAPORE— ComScore has rolled out its online video measurement service in Australia, China, Hong Kong, Japan, Malaysia and Singapore.
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ComScore plots acquisitions off the back of record Q1 performance
29-Apr-2010
US— ComScore has posted record revenue of $36.1m for the first quarter of 2010, an increase of 18% on last year’s total of $30.6m – leading the firm to predict that this year will be the “strongest” in its history.
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Court lifts order forcing SBS to keep encoding in Arbitron PPM dispute
1-Apr-2010
US— A New York court has reversed its decision to award Arbitron a temporary restraining order that forced Spanish Broadcasting System to keep encoding its radio content so that it could be detected by the firm’s portable people meter (PPM) devices.
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Creston's revenue down, but better than expected
20-Apr-2010
UK— Research and communications group Creston saw revenues fall by 4% in the year ended 31 March 2010.
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Crowd Science expands into online ad effectiveness research
16-Apr-2010
US— Crowd Science is expanding its business from web audience profiling into campaign effectiveness measurement, with web publishers Everyday Health, Blog Her and Halogen Network signing up as charter users of the new service.
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Datamonitor Group wraps up packaging acquisition
26-Apr-2010
UK— Business information specialist Datamonitor Group has acquired packaging research and analysis firm Pack-Track for an undisclosed amount.
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Diary: Texting, loving and naming
April 2010
A monthly roundup of notable stuff in and around the world of research.
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Dutch office to spearhead Cint's push into Benelux region
9-Apr-2010
NETHERLANDS— Research software and services firm Cint is making in-roads into the Benelux region with the opening of an office in Amsterdam.
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Editor's Note: Research Jobfinder for iPhone out today
20-Apr-2010
Hunting for that new job has been made that much easier for iPhone owners, as Research launches its first app.
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Engagement pays: that's the bottom line, says Hall & Partners
22-Apr-2010
UK— There’s money to be made from having an engaging brand, according to Hall & Partners. The agency’s new Engager model boasts a validated link between a brand’s index score and its profitability.
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Esomar switches APAC conference venue after Thai unrest
12-Apr-2010
NETHERLANDS— Esomar has moved its 2010 Asia Pacific conference from Bangkok to Kuala Lumpur in light of the political unrest in the country, which saw 21 people killed in demonstrations over the weekend.
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Eurosport launches TV audience measurement offering
27-Apr-2010
SPAIN— Broadcaster Eurosport is offering its advertisers access to a new TV audience measurement system that brings together data from eight countries across the continent.
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Exit polling legalised in Minnesota as governor signs new bill
8-Apr-2010
US— The right to conduct exit polls outside voting places in Minnesota has been enshrined in a new bill signed into law this month by state governor Tim Pawlenty.
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Ex-Sony researcher to head Hall & Partners' Berlin office
20-Apr-2010
GERMANY— Former Sony researcher Michaela Bergenthal has been appointed to lead Hall & Partners’ new office in Berlin.
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Ex-Starcom MediaVest research VP given Kantar role
21-Apr-2010
US— Kantar Media North America has appointed Richard Fielding to the newly created position of chief client officer. He joins the firm from Starcom MediaVest where he was vice president and director of the global research group.
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Ex-Synovate researcher weaves together new consultancy offer
14-Apr-2010
SINGAPORE— Former Synovate and Cadbury Schweppes researcher Neil Gains has launched a new market research consultancy, Tapestry Works, to service clients across Asia.
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Florida TV station signs Rentrak for audience measurement
20-Apr-2010
US— Florida-based CW Television Network-affiliate WXCW has signed up to use Rentrak’s StationView Essentials service, which provides broadcasters with information about viewing habits in local markets using set-top box data.
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Ford calls for customer input through online ideas exchange
13-Apr-2010
US— Ford Motor Company has boasted of going “beyond traditional market research” with the launch of a website where members of the public can share ideas about the types of features they would like to see in future car models.
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Former AAPOR president James Beniger dies
20-Apr-2010
US— James Beniger, who was president of the American Association of Public Opinion Research (AAPOR) in 1997-1998, died last week aged 63.
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Former CIA man takes consumer insights role at Best Buy
29-Apr-2010
US— Electronics retailer Best Buy has hired Bill Hoffman, a former CIA intelligence officer, as senior vice president of consumer insights.
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Former Forrester VP unveils customer experience consultancy
29-Apr-2010
US— Former Forrester Research vice president and principal analyst Bruce Temkin has formed a consultancy that aims to help companies become more consumer-centric.
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Forrester reports 'good start' to year of economic recovery
29-Apr-2010
US— Analyst firm Forrester has reported a 5% rise in first quarter revenue to $59.2m, a result CEO George Colony called “a very good start in a year of economic recovery”.
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FremantleMedia launches viewer panel in Germany
7-Apr-2010
UK— TV production company FremantleMedia has launched a version of its iCount TV viewer research panel in Germany after 12 months of operations in the UK.
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FreshMinds reports '09 revenue of £3.17m, forecasts continued growth for 2010
21-Apr-2010
UK— Research consultancy FreshMinds has reported 2009 revenue of £3.17m and profits of £374,000, a figure more than three times higher than the previous year’s result.
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GfK appoints former Future Foundation man to Roper Consulting role
14-Apr-2010
UK— GfK has appointed Joe Staton as global consumer trends director of its Roper Consulting business, where he will be responsible for leading development around the TrendKey consumer trends platform.
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GfK buys Agricultural Information Services business
22-Apr-2010
UK— Agricultural and animal health market research agency GfK Kynetec has acquired the non-crop research business of Agricultural Information Services for an undisclosed amount.
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GfK taps mobile phones to monitor TV ad exposure in Germany
19-Apr-2010
GERMANY— GfK is attempting to measure the sales impact of TV ad campaigns through its Web Efficiency Panel (WEP), which was set up to tie online ad exposure to purchase behaviour.
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GKA launches online qual tools for medical research
20-Apr-2010
UK— Medical fieldwork agency Gillian Kenny Associates has launched a set of online qual research tools.
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Ground Truth gets $7m in financing to help fund international expansion
27-Apr-2010
US— Mobile measurement firm Ground Truth has raised $7m in financing with a view to expanding its operations both domestically and internationally.
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Happy Easter to all our readers – Editor's note
1-Apr-2010
A quick note to wish all our readers a Happy Easter. Public holidays in the UK on Friday and Monday mean no site updates until 6 April. Best wishes from all the team at Research-live.com.
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Harris targets US improvement after Q3 loss
30-Apr-2010
US— Harris Interactive has posted a slight increase in revenue for the third quarter of its 2010 financial year but reported an overall loss for the period.
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Hear me out: Let's get focus group participants drunk
April 2010
Ever had an idea that you know is genius, but everybody else thinks is crazy? Here is your chance to share it with the world of research. This month Alistair Leathwood of FreshMinds Research makes the case for letting focus group participants get drunk.
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I to I launches online content analysis tool iCite
28-Apr-2010
UK— Communications research agency I to I Research has rolled out a tool to analyse online conversations, where they are happening and who is driving the discussions.
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IAB and AOP publish guidelines for online ad effectiveness research
21-Apr-2010
UK— The Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP) have released guidelines that aim to help marketers get the most out of their online ad effectiveness research.
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Iconoculture co-founders back in startup mode with Panoramix Global
14-Apr-2010
US— The founders of Iconoculture are launching a new trends business called Panoramix Global with a focus on researching consumers in G20 countries, including all 27 members states of the European Union.
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If there's one thing I've learnt... Rupal Mathur
April 2010
Career tips from research practitioners. This month, Rupal Mathur, insight consultant at the Central Office of Information.
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Infogroup bidders line up replacement for CEO Bill Fairfield
13-Apr-2010
US— Infogroup CEO Bill Fairfield is slated to be replaced by a former Dow Jones executive if and when the database marketing and research group is sold to private equity firm CCMP.
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Infogroup readies debt financing to part-fund takeover deal
27-Apr-2010
US— Infogroup is in the process of setting up a $365m senior secured credit facility, which will be used to part-fund its $659m acquisition by private equity firm CCMP Capital Advisors.
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Infogroup shareholders voice opposition to private equity takeover
9-Apr-2010
US— Infogroup investors holding 8% of the company’s stock have come out against plans to sell the database marketing and research business to a private equity firm for $8 a share, or $460m.
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Innovation research agency opens in Berlin
9-Apr-2010
GERMANY— A new agency has been set up in Berlin offering research to support innovation. The Berlin Institute for Innovation (Bifi), founded by Thomas Krüger and Oliver Skopec, will focus on product strategy, usability, social media and trends research.
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In-Stat partners with NPD Group in spin-off from Reed Elsevier
6-Apr-2010
US— Reed Elsevier has sold its communications technology research business In-Stat in a management buyout led by the agency’s chief executive Mark Kirstein.
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IntelliClear and Luth Research strike technology panel partnership
8-Apr-2010
US— Business consultancy IntelliClear has partnered with Luth Research to create eight online panels for use in technology industry research projects.
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Ipsos MediaCT fields 'major' trial of radio audience measurement tool
15-Apr-2010
UK— Ipsos MediaCT has embarked on a “major” field test of its MediaCell mobile phone-based radio audience measurement system, working in partnership with a number of London-based commercial radio stations.
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Ipsos names Otffinowski as president of Polish business
1-Apr-2010
POLAND— Ipsos has promoted Jacek Otffinowski to president of its Polish business, replacing Dinko Svetopetrica who leaves the company a year and three months into the role “to pursue new career opportunities”, according to a statement.
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Ipsos puts Friend in high place – named president of OTX MediaCT
26-Apr-2010
US— Bruce Friend has been made president of Ipsos OTX MediaCT – a US business unit formed following Ipsos’ $71m acquisition of OTX.
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Is research becoming cool?
April 2010
In the digital age, data analysis is th enew cool profession. Tim Phillips asks if this is great news for research, or if the dusty world of MR is being left by the wayside.
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ITV partners with ComRes for quick reaction polls on leader debates
13-Apr-2010
UK— The first of three UK election debates takes place this Thursday, and ahead of the televisual showdown broadcaster ITV has announced a deal with ComRes to produce quick reaction polls.
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Joan Koh promoted to MD at Nielsen Singapore
1-Apr-2010
SINGAPORE— Nielsen has promoted Joan Koh to managing director of its operations in Singapore.
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Kantar Media rolls out Ad Network Reporting tool
28-Apr-2010
US— Kantar Media has launched a competitive intelligence tool for site owners and media companies who are looking to compare the scale and performance of online ad networks.
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Kantar merges Millward Brown Precis with media intelligence division
23-Apr-2010
UK— Kantar Media has merged media measurement and evaluation agency Millward Brown Precis with its own media intelligence division.
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Knowledge Networks adds Conde Nast's Ethan Rapp to media team
7-Apr-2010
US— Knowledge Networks has appointed Ethan Rapp as senior vice president of business insight in its media practice. Rapp (pictured) was most recently director of custom research at Conde Nast Publications, where he oversaw marketing and editorial research for titles including Vogue and Vanity Fair.
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Manolopoulos takes on board role at online research agency Opinium
7-Apr-2010
UK— Former YouGov executive Panos Manolopoulos has taken on a board role with rival online research agency Opinium to support the firm’s strategic and commercial development activities.
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Masmi appoints new MD to spearhead European expansion
13-Apr-2010
UK— Research group Masmi has appointed Michalis Michael to the newly created position of managing director for Western Europe, where he will be responsible for expanding the firm’s activities across the continent and growing online research offerings
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Measurement and analytics 'a top priority for digital marketers'
8-Apr-2010
US— Audience measurement and analytics are a top strategic priority for online marketers in 2010, second only to targeting, according to a survey of 5,000 marketing executives conducted by technology firm Datran Media in partnership with the Direct Marketing Association.
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Medialets boss warns of danger posed by analytics ban to iPhone ad economy
15-Apr-2010
US— A leading player in the burgeoning mobile app analytics space has warned Apple it risks hamstringing the mobile advertising economy on iPhone if changes to its app developer agreement outlawing the collection of device usage data are allowed to stand.
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Mesh Planning targets floating voters with election experience tool
19-Apr-2010
UK— Mesh Planning has teamed up with the Cranfield School of Management to evaluate how daily experiences with political parties in the build up the the general election affect the final decision of floating voters.
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MetrixLab hires for US expansion
19-Apr-2010
NETHERLANDS— Online research agency MetrixLab has launched in the US with the opening of a new office in Miami, Florida.
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Minority broadcasters and Arbitron settle PPM sampling dispute
22-Apr-2010
US— Arbitron has settled its long-running dispute with minority owned broadcasters who claim that the ratings firm’s portable people meter-based (PPM) radio measurement system undercounts their audience and harms their advertising revenue.
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Mobext sees insight potential for mobile GPS tracking
28-Apr-2010
US— Tracking consumer movements using GPS technology in mobile phones holds valuable insight potential for advertisers, according to Mobext, the Havas-owned mobile marketing network. But it warns that getting people to share such data may prove tricky.
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Mozilla swaps analytics supplier: Omniture out, Webtrends in
15-Apr-2010
US— Mozilla, the open source web software developer, has ditched Omniture as its web analytics supplier in favour of Webtrends.
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MumPanel opens for business
8-Apr-2010
UK— Freelance marketer Lynne Barcoe has launched a new firm, MumPanel, which aims to connect companies with mothers across the country through online surveys, discussions and product reviews.
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Munro Global named Anchor research partner
27-Apr-2010
UK— Munro Global has been appointed the main research partner for not-for-profit company Anchor, which specialises in providing care services to the elderly.
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Networked Insights secures $5m more funding
20-Apr-2010
US— Social media monitoring firm Networked Insights has received a further $5m in funding from existing investor Kengosa Capital Partners.
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NeuroFocus Europe MD recounts Dunkirk drama
19-Apr-2010
UK— The managing director of neuromarketing agency NeuroFocus Europe today recounted an epic 582-mile journey home amid the travel chaos caused by the volcanic eruption in Iceland.
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NeuroFocus wants to listen to your brain
7-Apr-2010
We speak to AK Pradeep and Thom Noble of NeuroFocus about the growth of neuromarketing and where it’s heading.
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New Cypriot agency scouting for insights
21-Apr-2010
CYPRUS— Former Synovate researcher Raoufeh Kemal has launched a new boutique agency, Insight Scouts, which will cover the Middle East, North Africa and Central and Eastern Europe.
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Nielsen in alliance with Bazaarvoice on online product reviews
16-Apr-2010
US— Nielsen has entered a ‘strategic alliance’ with Bazaarvoice, which provides software to help companies track user-generated ratings and reviews.
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Nielsen revenue up 9% in Q1
30-Apr-2010
US— Nielsen’s revenue was up 9% to $1.2bn in the first quarter of this year compared to the Q1 2009.
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Nielsen rolls out TV audience measurement service in Puerto Rico
6-Apr-2010
US— Nielsen has launched its TV audience measurement service in Puerto Rico, where it will provide ratings data from a panel of 500 homes fitted with people meters on their television sets .
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Nielsen's R&D programme goes live in China
23-Apr-2010
CHINA— Nielsen has announced the launch of its research and development programme in China, which aims to drive innovation in methodologies in industries such as digital media measurement.
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Nunwood buys David Conway Consultancy to boost customer experience measurement
21-Apr-2010
UK— Nunwood has acquired specialist customer satisfaction and employee engagement agency The David Conway Consultancy for an undisclosed amount.
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Omniture adds iPad analytics tools to Online Marketing Suite
13-Apr-2010
US— Omniture has upgraded its Online Marketing Suite by adding new tools that measure iPad content and applications.
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Onward and upward?
20-Apr-2010
It’s crazy that there isn’t more support for management and leadership development in research agencies, writes Paul Vittles.
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Open innovation agency spins off from Nesta
23-Apr-2010
UK— Roland Harwood and David Simoes-Brown have set up a new open innovation agency, spun off from the innovation body Nesta.
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Optimisa completes rebrand of Quaestor, Buckingham and AIA
29-Apr-2010
UK— Quaestor, Buckingham Research and Andrew Irving Associates were officially rebranded today as Optimisa Research – “now one company, with one name and one single vision,” said CEO Michelle Norman.
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OTX sale to Ipsos prompts lawsuit from co-founder Kristin Luck
1-Apr-2010
US— Kristin Luck is suing OTX, the company she co-founded, claiming she is owed cash in connection with its sale to Ipsos earlier this year, according to the terms of an employee incentive award programme.
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Overseas expansion on the cards for TORA
12-Apr-2010
UK— FMCG research specialist The Oxford Research Agency (TORA) is preparing to expand its operations outside the UK, with the opening of offices in Europe and North America planned for this year.
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Passenger makes play to be online community partner to MR agencies
7-Apr-2010
US— Online community builder Passenger has started pitching itself as a partner to digital marketing and market research agencies, offering its technology platform through a channel partner programme led by executives Mitch Gordon and JJ Cramer.
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People on the move
27-Apr-2010
The latest appointments and promotions in the global market research and consumer insight industry. This week: CMI, Bonamy Finch, Adenyo, Leapfrog, Motally, Synovate, The Oxford Research Agency, Simpson Carpenter, MMR Group and GfK NOP.
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People on the move
16-Apr-2010
The latest appointments and promotions in the global market research and consumer insight industry. This week: ODC Services, CMI, Market Probe, Blueocean, Discovery Research, Microsoft, Datran Media and Chadwick Martin Bailey.
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People on the move
8-Apr-2010
The latest appointments and promotions in the global research and consumer insight industry. This week: Starcom MediaVest, Medefield, Yahoo! Maktoob, IANS, Marketing Management Analytics, Ground Truth, MRUC, Cobalt Sky, Si TV, Cint, MarketShare Partners, Web Analytics Association and Cross-Tab.
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Pollster to close ANOP Research Services – report
21-Apr-2010
AUSTRALIA— Veteran pollster Rod Cameron is closing his company, ANOP Research Services, after almost 40 years in the business, according to Australian broadsheet The Age.
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Private equity consortium plots Nielsen IPO – report
26-Apr-2010
US— The private equity companies that own Nielsen are looking to float the firm this year, according to a report in the Financial Times.
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Publicis gets In-Sync with healthcare MR acquisition
7-Apr-2010
FRANCE— Publicis Groupe has acquired Canadian healthcare market research consultancy In-Sync for an undisclosed amount.
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Pulse Group unveils new automotive and healthcare division
23-Apr-2010
MALAYSIA— Digital research agency Pulse Group has launched new practices dedicated to healthcare and automotive research, offering both full-service and fieldwork-only project capability.
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Rajar chief executive Sally de la Bedoyere steps down
12-Apr-2010
UK— Radio ratings body Rajar is looking for a new chief executive officer following the resignation of Sally de la Bedoyere.
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Reaction polls take centre stage after historic TV election debate
16-Apr-2010
UK— No sooner had the UK’s first ever televised leaders’ debate gone off air last night when a host of research companies went into overdrive to deliver almost instantaneous feedback – with many news outlets billing the quick-reaction polls as historic events in their own right.
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Rentrak signs Eurocinema for video on demand measurement
27-Apr-2010
US— Movie broadcaster Eurocinema has signed Rentrak to provide video on demand (VOD) measurement services in the US and Canada.
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Rentrak snares National Geographic on-demand measurement contract
13-Apr-2010
US— National Geographic Networks has contracted Rentrak to provide video on-demand measurement services for its newest channel, Nat Geo Wild.
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Report looks to help frame social media measurement strategies
26-Apr-2010
US— Marketers often face difficulties when it comes to measuring social media, not least in knowing which metrics they need to assess particular outcomes. Enter Web Analytics Demystified and Altimeter Group, who have collaborated to develop a measurement framework which identifies key performance indicators for common business objectives.
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Research agency owner Photon Group names new CEO
20-Apr-2010
AUSTRALIA— Marketing services and communications house Photon Group, which owns research agencies Jigsaw and The Leading Edge, has appointed Jeremy Philips as chief executive.
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Research Now appoints Nader Kobeissi to Middle East role
1-Apr-2010
DUBAI— Online fieldwork agency Research Now has appointed Nader Kobeissi as vice president of client development for the Middle East.
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Research Now rolls out Spanish B2B and affluent consumer panel
7-Apr-2010
SPAIN— Online data collection and sample provider Research Now has launched a new panel in Spain made up of business decision-makers and affluent consumers.
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Research, PR spend lags behind as Bellwether reports rise in marketing budgets
19-Apr-2010
UK— Marketing spend was up for the first time in two-and-a-half years during the first quarter of 2010, according to the Institute of Practitioners in Advertising’s Bellwether Report. But the ‘all other’ category, including market research spend, is lagging behind.
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Respondent engagement and survey length: the long and the short of it
7-Apr-2010
US— Long online surveys lead to less engaged survey takers, right? That’s the conclusion of a new white paper from Survey Sampling International (SSI). But MarketTools has also published its own analysis of the factors affecting respondent engagement, in which it argues that the reality is less clear cut.
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Revelation reviewed
April 2010
Tim Macer reviews an online qualitative research environment for depth interviewing, discussions and ethnographic studies.
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SAS aims to make a splash in social media analytics
13-Apr-2010
US— SAS Institute is setting out to make its mark in social media analytics with an on-demand software service that claims to be able to help companies understand, predict and act on what’s being said about them on YouTube, Twitter, Facebook, blogs and forums.
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Social media monitor Overtone receives $7m cash injection
20-Apr-2010
US— Social media monitoring firm Overtone has been awarded $7m in private equity funding.
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Social media monitor Spredfast gets $1.6m venture funding
16-Apr-2010
US— Spredfast, the maker of a social media monitoring system, has secured $1.6 million in funding from Austin Ventures.
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Social media monitoring firm offers human touch
22-Apr-2010
US— Sentiment360, a new social media monitoring firm, launched today – touting its use of human analysts for all its data reporting.
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Spanish Broadcasting System 'switches PPM encoding back on'
14-Apr-2010
US— Spanish Broadcasting System has reportedly re-started encoding its radio content so that it can be detected by Arbitron’s portable people meter (PPM) devices.
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Spanner in the works
April 2010
Are researchers right to be worried about DIY tools? Richard Thornton, global sales director of Cint, looks at how suppliers and buyers are being affected by the growth of DIY research.
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SSI drafts in ex-Nielsen man to replace retiring Asia president
6-Apr-2010
US— Juai Kong Leong, Survey Sampling International’s (SSI) point man in Asia, is to retire at the end of this month, with Rene Bos, an ex-Nielsen director, drafted in as his replacement.
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Starcom MediaVest promotes von Felkerzam to head Asia-Pac insights
22-Apr-2010
HONG KONG— Starcom MediaVest Group has promoted Joanna von Felkerzam, its director of its insights and captivation for North Asia, to the newly created role of research and insights director for Asia Pacific.
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Staying out of the way
9-Apr-2010
As new research tools give brands direct access to consumers, what does this mean for researchers? McCallum Layton’s Sarah Askew asks if we should just get out of the way.
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Synovate appoints public sector, charities and transport head
21-Apr-2010
UK— Richard Abraham has been appointed head of the public sector, charities and transport industry sector team at Synovate. The role has been vacant since the death of Nigel Jackson in a skiing accident last year.
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Synovate moves Miller to CEO of North America business
13-Apr-2010
US— Scott Miller has been promoted to chief executive officer for North America at Synovate, replacing Robert Skolnick who has been moved to a new role.
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Synovate rolls out Media Atlas study in China
26-Apr-2010
CHINA— Synovate has launched its Media Atlas syndicated survey in China, to investigate consumer lifestyle, spending and media habits.
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The art of research
14-Apr-2010
This year’s Research Liberation Front (RLF) event, timed to coincide with our own Research 2010: The Annual Conference, celebrated the art of research – that is the collages, videos, mood boards, diaries and assorted materials produced by respondents and agencies in their quest to unearth consumer insights.
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The client brief: Federico Trovato
April 2010
Federico Trovato, vice president of consumer market intelligence at Philips Consumer Lifestyle, shares his perspective on research.
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The future... in 140 characters or less
15-Apr-2010
Tweetminster is running an online experiment to see whether it can predict the outcome of the UK general election based on what people are saying on Twitter. It will be one of the biggest tests to date of the predictive power of social media data.
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The Leading Edge names new chief executive
22-Apr-2010
AUSTRALIA— Research and strategy consultancy The Leading Edge has appointed Andy Bateman as its new global CEO ahead of a planned move into the US this year.
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The lowdown on social media monitoring
23-Apr-2010
Once upon a time, social media monitoring was a niche activity. Now, there are a host of social media monitoring tools available. But what are they like? And how do we put them to use effectively? FreshMinds’ James Turner takes a look.
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The Newspaper Works to issue formal RFTs
9-Apr-2010
AUSTRALIA— Print industry body The Newspaper Works will next week issue three research agencies with formal Requests For Tender as part of continuing efforts to establish a new print readership survey.
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The old and the new
22-Apr-2010
An Esomar debate in London last night pitted ‘traditional’ research methodologies against ‘modern’ ones – but later the discussion focused not on the age of the industry’s methods, but on the age of its people.
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The race is on for selling MROCs to agencies
7-Apr-2010
This week, Passenger announced that it is officially selling its online community software and services into agencies in the digital marketing and market research space. Here are some quick reactions on what this means.
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The stamp of authority
April 2010
Watchdog Postcomm is mulling over suitable action following the discovery that Royal Mail rigged research into service quality.
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The sweet smell of success
April 2010
Job Muscroft, managing director of co-creation agency Face, explains how consumers were drafted in to help Lynx launch its latest brand variant, Twist
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TNS named as preferred supplier for Tata Beverages' NPD work
23-Apr-2010
UK— TNS Research International has seen off competition from Nielsen Bases and Acupoll to be named as the Tata Beverage Group’s preferred global supplier of new product development research.
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TNS scoops Indian public sector contract win
12-Apr-2010
INDIA— The TNS Social Research Unit in India has been awarded a three-year contract worth $1.8m a year to gather data about the health of pregnant women, young mothers and infants.
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Top brands show resilience in Millward Brown Optimor survey
28-Apr-2010
US— The world’s biggest brands rallied against the recession and saw their value grow by 4% last year, according to the latest Millward Brown Optimor Brandz survey.
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Triple-S validation suite goes live
22-Apr-2010
UK— Data geeks rejoice! Today saw the launch of a web-based validation suite, two years in the making, that allows MR software developers and users to test that the data exports they create are fully compliant with the Triple-S data transmission standard.
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Turkish industry bodies plan new TV ratings committee
6-Apr-2010
TURKEY— Three industry associations have joined forces to revamp TIAK, the joint industry committee for TV ratings in Turkey, after the country’s Competition Board ordered the body to restructure.
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Univision encodes broadcasts for PPM, but doesn't take Arbitron data
6-Apr-2010
US— Hispanic broadcaster Univision Radio has started encoding its content in five markets so that it can be picked up by Arbitron’s portable people meter (PPM) audience measurement devices.
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Virgin Atlantic hands Coremetrics analytics task
19-Apr-2010
US— Virgin Atlantic Airlines has contracted marketing optimisation agency Coremetrics to provide analytics and consultancy services across its website and other online channels.
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Vision Critical launches new concept testing tool
29-Apr-2010
CANADA— Vision Critical has launched an online tool that allows clients to test new product ideas before deciding whether to develop them further.
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Vision Critical names new managing director for UK
26-Apr-2010
UK— Online research agency and technology company Vision Critical has appointed Sally Campbell as its new managing director in the UK.
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VisualDNA tool promises web publishers a clearer picture of their audience
8-Apr-2010
UK— Internet user profiling firm VisualDNA is launching a tool to help online publishers get a clearer picture of who is reading their content using an entirely image-based survey system.
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Vovici raises $5.7m in financing following 'unprecedented' Q1 performance
26-Apr-2010
US— Research software firm Vovici has raised $5.7m in financing to invest in sales, marketing and product development following a hot first quarter in which new on-demand software sales were up around 40 percent, while sales to existing customers climbed 156%.
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Web Analytics Association rolls out certification program
15-Apr-2010
US— The Web Analytics Association has launched a certification programme for IT and marketing professionals. To pass the programme, entrants must demonstrate knowledge and expertise in the areas of web analytics for site optimisation, measuring marketing online campaigns and creating and managing an analytics business culture.
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Web users wise-up to Flash cookies as deletion rate rises, says Scout
15-Apr-2010
US— The reliability of Flash cookies as a proxy for measuring unique browsers is being undermined by increasing consumer awareness of the little data files and of how to delete them, according to research by Scout Analytics.
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Welsh Assembly Government to award £10,000 research grants
14-Apr-2010
UK— The Welsh Assembly Government is looking to award research grants of up to £10,000 as part of its New Ideas social research fund.
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Western Wats pays $500k fine over child labour violations
15-Apr-2010
US— Fieldwork agency Western Wats has paid $500,000 in civil money penalties after a Department of Labor investigation ruled that the firm had breached child labour laws.
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Wisniewski promoted to lead Nielsen's New Zealand panel rollout
6-Apr-2010
NEW ZEALAND— Nielsen has promoted Amanda Wisniewski to commercial director in its online division in New Zealand, with responsibility for overseeing the launch of a new audience measurement panel in the country this year.
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WPP insight revenue down slightly in Q1
30-Apr-2010
UK— Revenues for WPP’s consumer insight businesses fell 1.8% in the first quarter of 2010, according to results released today.
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Writing guidelines
26-Apr-2010
Research is the most widely read market research publication there is, with more than 10,000 subscribers worldwide at the last count, and many thousands more visiting Research-live.com every month. If you’ve got something to say and you want the research business to hear it, this is the place.
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Yankee Group owner invests $10m to fund research into 'Anywhere Revolution'
6-Apr-2010
US— Yankee Group’s owner has pumped $10m into the technology market research firm, with funds earmarked for increasing staff numbers twofold over the next couple of years.
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YouGov confident of recovery after turnover and profits fall
12-Apr-2010
UK — YouGov has reported declines in its turnover and operating profit for the six month period ending 31 January 2010 in the face of “challenging” market conditions. Turnover was down 6% to £21.3m from £22.6m and operating profit fell 15% to £1.35m.
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Youth Dynamix to offer snapshot of African youth
8-Apr-2010
SOUTH AFRICA— WPP-owned youth marketing and research agency Youth Dynamix is launching a new survey into 18-25 years old in Sub-Saharan Africa.