NEWS15 September 2010

Social Media Research

Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.Social Media Research examined how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Key contributions included O2, YouTube, Ipsos Media CT, FreshNetworks and internet critic Andrew Keen.

Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.

Social Media Research examined how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Key contributions included O2, YouTube, Ipsos Media CT, FreshNetworks and internet critic Andrew Keen.

View selected conference videos here

Andrew Keen, Silicon Valley-based entrepreneur, broadcaster and author

Understanding what users want from social media and how it fits into their lives

Video:

Andrew Keen

Annelies Verhaeghe, Senior Consultant ForwaR&D Lab, InSites Consulting

Assessing the validity of online research in a new world

Video:

Annelies Vernaeghe

Download conference presentations here

Sarah Everitt, Head of YouTube Research, Google and
Louise Brice, Research Director, Ipsos Media CT

Examining the latest findings from YouTube’s social media research

Charlie Osmond, Director, FreshNetworks

What’s next in social media and how can researchers tap into it?

Karen Armes, Head of Customer & Market Insight, O2 and
Francesco D’Orazio, Research Director/Head of Social Media, Face

Building accurate consumer insights from online conversations

Annelies Verhaeghe, Senior Consultant ForwaR&D Lab, InSites Consulting

Assessing the validity of online research in a new world

@RESEARCH LIVE

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