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The research industry is in its most high profile mode and you can’t read a newspaper without the likes of ICM or YouGov being talked about in the press. With all this talk about polls it reminded me of my favourite poll so far from the great Onion site:
Poll: 100% Of Grandsons Talented
Happy polling season…..
Steve Phillips
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industries Innovation award. As part of the 38th Floor Group, Steve is also a partner in both MESH Planning and Tuned In Research.Recent Posts
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Research in the year 2020
7-Feb-2012
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Gamification or funification?
13-Oct-2011
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No silver bullet
29-Jun-2011
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Partnership over competition, the future?
18-May-2011
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Misbehavioural economics
19-Apr-2011
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Co-creation buzz
10-Mar-2011