Research
Philip Graves FREELANCE
Stories by this contributor.
-
There's no accounting for taste
2-Mar-2011
The London 2012 Olympics logo has attracted plenty of criticism; Iran’s claim that it is imbued with a ‘racist spirit’ merely the latest. No design can ever please everyone, says Philip Graves, so why bother pouring money into researching it?
-
Dodging the bullet
1-Feb-2011
To say ‘research kills creativity’, as Simon Cowell did recently, is a gross simplification, writes author and consumer behaviour consultant Philip Graves. Done right, research can make a valuable contribution to the creative process.
-
Mixed methodologies: a recipe for more error, not less?
13-Dec-2010
Mixing research methodologies doesn’t automatically increase the validity of a study’s findings, argues Philip Graves. If the contribution of each part isn’t clearly understood, particularly in terms of its psychological validity, there is a very real risk of making erroneous conclusions, he warns.
-
Happy rulers: what will the government be measuring?
26-Nov-2010
The UK government wants to measure national wellbeing, but asking people how happy they are is plagued with pitfalls, says author and consumer behaviour consultant Philip Graves. Even satisfaction is fleeting, he says. Humans have evolved to keep running on the treadmill of progress rather than stand back and say, “Yes, that’s perfect”.