Peter Fenton-O'Creevy

• The new stay at home generation – and implications for marketers

  The Young Ones | 3-Aug-2010 6:00 pm

  There’s been a well documented shift in the number of young adults staying at home with their parents rather than moving out. What direct impact is this going to have on patterns of consumption or implications for underlying attitudes and behaviours?

• Shd w3 wori dat teknoloG mnz kdz d0n rit gud no mor4?

  The Young Ones | 11-Feb-2010 12:46 pm

  Well in short, no. In fact, on balance, it’s a really good thing. Of course there’s hand wringing from the usual quarters about the death of grammar, the loss of standards and the inevitable slide towards anarchy and the end of civilisation as we know it.  But this is the first generation ever that needs to be able to write in order to have a proper social life. And for disposable, conversational writing, speed is just way more important than accuracy, end of story.

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