Pete Comley
Pete has been working in research for thirty years. He was initially trained at Research International and then worked at Nestle and Lever. Following ten years as a partner at Simon Godfrey Associates, in 1998 he founded Virtual Surveys (now Join the Dots).
He was the first person to conduct commercial online research in the UK and has written numerous articles and papers on the subject over the last fifteen years.
He is a regular speaker at conferences both in the UK and internationally
Recent activity
Blog Posts (7)
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2012: The year of social products
Pete Comley highlights more companies adapting to the My Crowd trend and making social media an integral part of the products they offer.
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Cliqing with the crowd at Christmas
Cliq and Shopycat are two successful examples of companies leveraging the My Crowd trend, says Pete Comley.
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Ikea adds a touch of the personal
A smart Ikea app that pulls in Facebook data to create a ‘personalised bedroom’ shows the retailer is on top of the MySelf trend, says Pete Comley.
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Won't somebody please think of the children!
Unicef and Ipsos Mori published a report recently highlighting the difficulties faced by UK parents in finding time to spend with their children and how, after long hours at work, they try to compensate by buying the latest toys and branded products.
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Time-saving brands
Swiftcover’s Iggy Pop and the Co-op’s ‘Husband’ ad campaigns are two recent examples of brands tapping into a widespread consumer desire to reduce complexity in their lives.
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