Research
Patrick Comer FREELANCE
Stories by this contributor.
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Bad respondents: a Promethean myth
29-Jun-2009
Online survey research is widely considered to have a data quality problem. Conventional wisdom says ‘bad’ respondent behaviour is to blame. But pointing the finger in their direction ignores the industry’s culpability in conditioning respondents to behave in this way, says Patrick Comer, senior vice president of OTX Research.