Latest opinion pieces
Partnerships are leading to greater innovation in the industry such as easier access to niche audiences. Cint’s global commercial director Richard Thornton outlines his top tips.
Online panels aren’t broken, says Instantly’s Ben Leet. But if researchers continue to treat panellists like commodities, they’ll never extract maximum value from them.
Market research is surrounded by misconceptions, says Lucy Hoang. Could the industry learn from a fast food chain how to lose its reputational baggage?
Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters.
Rory Sutherland considers the role of quadratic voting and where, when and how it may be applied.
Behavioural economics has a monopoly on policy-making, says Tonic’s Charlie Richards. But is it just a useful label? And do labels really matter?
Data sources should not compete with each other, but rather provide a collective view of the customer says Ryan Garner.
Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.
The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis
Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.