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Sunday, 02 August 2015

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Latest opinion pieces

Putting advertising in context

27-Jul-2015

Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.

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Is qual being neglected?

22-Jul-2015

The automation of data collection has led to research becoming an almost robotic process, says Dale Henry. He thinks it’s time to shine the spotlight back on qualitative.

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Automatic for the people

15-Jul-2015

Automation is core to a successful business, and to the market research industry in particular, says Toluna’s Frédéric-Charles Petit.

Is there a research deficit?

6-Jul-2015

Whether strategy influences research or research influences strategy in an organisation can have a fundamental effect on the quality and impact of market research says PwC’s Alison Blair.

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Freedom of information

29-Jun-2015

Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.

Keep it flashy

22-Jun-2015

Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.

Protecting trust in statistics and democracy

19-Jun-2015

As the first session of the British Polling Council’s inquiry kicks off, NatCen’s Kirby Swales thinks the whole research industry must improve its communications skills.

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The role of research in sustainability

15-Jun-2015

A more sustainable future is in business’s interests, but the road to change will not be easy and research will play a critical role, says Selena King of Firefish.

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Uncovering the truth

12-Jun-2015

Market research is taking a battering in some quarters, with opponents fired up since the General Election polling problems. But are market research techniques really to blame?

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Over the threshold

11-Jun-2015

Targets and thresholds are designed to simplify guidelines and facilitate measurement. But are they based on solid thinking? Leigh Morris of Bonamy Finch discusses.