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Saturday, 18 April 2015

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Latest opinion pieces

MR and VoC: two sides of the same strategic coin

8-Apr-2015

Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.

What Channel 4’s 'Teens' tells us about teenagers’ digital lives

26-Mar-2015

The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis

#Budget2015 – what next for marketing services & MR?

25-Mar-2015

Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.

The Eternal Optimist

16-Mar-2015

Craig Scott started his medical research company at the end of last year; several months in he shares his tips for clients and agencies working together.

Comments (1)

Apple Watch will prove a winner

10-Mar-2015

With its sleek design, huge budget and eager consumer-base, M&C Saatchi Mobile’s James Hilton thinks the Apple Watch will be an innovation to appeal to multiple markets.

10 questions insight managers must ask about ad effectiveness

9-Mar-2015

Detailed understanding of how and when people multi-screen is vital for ad effectiveness says Millward Brown’s Amanda Phillips.

Comments (1)

A spotlight on skills

27-Feb-2015

As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.

Significance – statistical or practical?

25-Feb-2015

With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

Comments (4)

Seven rules of social media evaluation

23-Feb-2015

Evaluating social media campaigns is moving from ‘likes’ to measuring ROI. It creates an opportunity for market researchers if they can grasp the chance to be the natural masters of this growth area says Ray Poynter.

Magazines must adapt to changing reader behaviour

13-Feb-2015

As the latest ABCs show, magazine decline is steadying as these brands extend and target consumers’ passion points. But more still needs to be done as Carat’s head of publishing, Stephanie Arlett, explains