Latest opinion pieces
Millennials may face challenges previous generations didn’t but their digital freedom means they can take part in an on-going, multi-media conversation. Adele Gritten shares insights on how this generation connects with newsbrands.
Forget everything you know about gamification. Now, remember what you love about games. If you can follow these two simple steps when designing market research studies, the payoff might surprise you says Joe Marks.
As demand for insight rises, is the market research industry facing commoditization of its services? Richard Thornton of Cint discusses.
The industry is approaching a tipping point in terms of mobile use, says Stefan Schäfer. He offers his thoughts on how harnessing mobile technology can guide better decision-making.
Gathering insight from social data may require organisations to adopt new approaches but they can’t afford to be left behind warns TNS’s Rosie Hawkins.
In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.
The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.
Checking data quality should be as important a part of the research process as analysing results, says Laura Finnemore. She wants to drive sample quality to the top of the agenda.
With the prevalence of the ‘swipe’ gesture in apps like Tinder, should researchers be incorporating this intuitive action into mobile surveys? Andrew Wiseman of ICM asks.
The old assumptions about car buyers no longer apply. It’s time for dealers to rethink their sales approach, says Iain Stanfield, head of brand and customer experience research at GfK.