Latest opinion pieces
Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.
The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis
Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.
Craig Scott started his medical research company at the end of last year; several months in he shares his tips for clients and agencies working together.
With its sleek design, huge budget and eager consumer-base, M&C Saatchi Mobile’s James Hilton thinks the Apple Watch will be an innovation to appeal to multiple markets.
Detailed understanding of how and when people multi-screen is vital for ad effectiveness says Millward Brown’s Amanda Phillips.
As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.
With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.
Evaluating social media campaigns is moving from ‘likes’ to measuring ROI. It creates an opportunity for market researchers if they can grasp the chance to be the natural masters of this growth area says Ray Poynter.
As the latest ABCs show, magazine decline is steadying as these brands extend and target consumers’ passion points. But more still needs to be done as Carat’s head of publishing, Stephanie Arlett, explains