It’s the culture, not just the numbers, that we should look at when we think about teen blogging.
Coca-Cola is shifting marketing focus from websites to social media. What are the implications for researchers?
Community and crowd-based research is often held up as a solution to the problem of respondent boredom - but there's a hidden gamble behind this idea.
Do digital “replicants” have any part to play in social media research?
An iPhone app hints at a world where respondents price their own opinions.
Finally the best bits of a Research 2.0 conference are the practical examples, not just the great ideas.
Forbes writer Dan Woods wormed his way into the heart of the crowd. He was shocked to find out what was allowed.
A site allows users to submit product concepts and choose which make it to market.
How might the Beatles career have been affected if they’d used market research? A tongue in cheek look.
The first ever (?) UK market research Tweetup will be on Wednesday 23rd September
IKEA’s font change leads to questions about the relationship between social media and research.