Research
Oliver Sweet FREELANCE
Stories by this contributor.
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Health and ethnography: don’t just ask, watch
8-Mar-2012
When it comes to health, consumers’ complex and contradictory behaviour makes observational research highly valuable, says Ipsos Mori director Oliver Sweet.
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Don't shoot the messenger...
18-Nov-2011
Watch how they deliver. Ipsos Mori’s Oliver Sweet on why researchers should take a leaf out of the journalism playbook when it comes to simplicity in storytelling.