This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 25 November 2015

Oliver Sweet FREELANCE

Stories by this contributor.

  • Health and ethnography: don’t just ask, watch


    When it comes to health, consumers’ complex and contradictory behaviour makes observational research highly valuable, says Ipsos Mori director Oliver Sweet.

  • Don't shoot the messenger...


    Watch how they deliver. Ipsos Mori’s Oliver Sweet on why researchers should take a leaf out of the journalism playbook when it comes to simplicity in storytelling.