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Thursday, 02 October 2014

Research
Oliver Sweet FREELANCE

Stories by this contributor.

  • Health and ethnography: don’t just ask, watch

    8-Mar-2012

    When it comes to health, consumers’ complex and contradictory behaviour makes observational research highly valuable, says Ipsos Mori director Oliver Sweet.

  • Don't shoot the messenger...

    18-Nov-2011

    Watch how they deliver. Ipsos Mori’s Oliver Sweet on why researchers should take a leaf out of the journalism playbook when it comes to simplicity in storytelling.