Research
October 2011
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$20m funding for Chinese digital marketing measurement firm
24-Oct-2011
CHINA— Digital marketing measurement firm Moment Systems has raised US$20m in a series B financing round involving WPP Digital and a number of venture capital groups.
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1HQ's Tom Ellis joins Brand Genetics
21-Oct-2011
UK— Innovation consultancy Brand Genetics has appointed Tom Ellis as director of insight and innovation.
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3M adds video capabilities to visual attention analysis tool
21-Oct-2011
US— Technology firm 3M has added video analysis capabilities to its Visual Attention Service, which is used by marketers as an alternative to eye-tracking.
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Aevolve continues Asia push with Malaysia office
17-Oct-2011
MALAYSIA— Aevolve, the insight and evaluation unit of Aegis Media, has moved into Malaysia with Mark Chaves at the helm.
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Aimia appoints Harris for loyalty study
7-Oct-2011
CANADA— Loyalty management firm Aimia has appointed Harris Interactive to carry out an online study of consumers in Canada, the US and UK to compare the attitudes and behaviours of Millennials and older consumers.
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AJ Johnson joins BrainJuicer to lead mobile innovation
4-Oct-2011
UK— Ipsos’s mobile guru AJ Johnson has joined BrainJuicer’s research and development arm in the new role of director of innovation technology – with a particular focus on mobile research.
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Alterian plans job cuts to save £10.6m
27-Oct-2011
UK— Alterian is looking to save an additional £10.6m in operating costs through staff cuts and office closures as part of the business transformation initiative being implemented by new CEO Heath Davies and chairman Phil Cartmell.
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Alterian rejects £50m takeover offer from SDL
24-Oct-2011
UK— Marketing analytics software business Alterian has rejected an informal offer from web content management and translation software maker SDL, which would have valued the business at just under £50m.
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American Magazine Survey shifts to quarterly reporting
27-Oct-2011
US— Affinity is to begin reporting total brand audience estimates for its American Magazine Study on a quarterly basis as opposed to the current twice-yearly reporting period.
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AMSRS probes McCrindle survey allegations
25-Oct-2011
AUSTRALIA— The Australian Market & Social Research Society (AMSRS) is investigating member company McCrindle Research after concerns were raised about the basis of several survey findings quoted in the press.
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Analytics firm Fuel appoints Smiley-Jones as MD
21-Oct-2011
UK— Data analytics agency Fuel, part of the Engine Group, has appointed Edmund Smiley-Jones as managing director, replacing founder Simon Wall who becomes CEO.
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AOP names ComScore for ad effectiveness task
6-Oct-2011
UK— The Association of Online Publishers has hired ComScore to research how websites that score highly for consumer trustworthiness can deliver better returns on advertising investments.
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Arbitron sees Q3 growth, eyes cross-platform future
25-Oct-2011
US— Arbitron has seen third quarter revenue rise 6.1% to $105.6m thanks to the continued commercialisation of portable people meter-based (PPM) radio ratings services in new US markets and planned PPM price increases.
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AskingCanadians to build SavvyMom panel
5-Oct-2011
CANADA— Data collection firm AskingCanadians has been appointed by digital publisher SavvyMom Media to create a branded community made up of Canadian mothers with young children.
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Austin Reed appoints Experian Footfall in new Regent St store
28-Oct-2011
UK— High street retailer Austin Reed has appointed Experian Footfall to track shopper flow at its new flagship store in London’s Regent Street.
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Australia's online measurement system launches next week
11-Oct-2011
AUSTRALIA— The Interactive Advertising Bureau will release the first wave of data from its online audience measurement provider, Nielsen, next week.
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Aviva appoints BritainThinks for reputation task
13-Oct-2011
UK— Global insurance group Aviva has commissioned BritainThinks to conduct a qualitative and quantitative reputation audit among key stakeholders.
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BDRC launches Asia business
4-Oct-2011
SINGAPORE— BDRC has launched an Asian business in Singapore headed by Piers Lee, formerly of Kadence and Synovate.
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Bellwether sees healthy Q3 – but uncertain outlook
13-Oct-2011
UK— There was good news for research in the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether Report on marketing spending, but uncertainty remains about the future.
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BritainThinks goes international with Shire reputation work
18-Oct-2011
UK— BritainThinks has launched a new international arm, WorldThinks, which has been appointed to run a reputation research project for global pharmaceutical company Shire.
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Centre of attention
October 2011
Channel 4’s Big Fat Gypsy Weddings triggered a huge response in terms of viewing figures and word-of-mouth buzz. Robert Bain hears how the broadcaster combined surveys with social media monitoring to dissect the show’s impact.
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Chevignon to lead YouGov operations in France
24-Oct-2011
FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.
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Chime buys Gulliford Consulting in deal worth up to £4.75m
11-Oct-2011
UK— Chime Communications has acquired marketing strategy consultancy Gulliford Consulting from its founder, Simon Gulliford, in a deal worth up to £4.75m.
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Chunk it!
21-Oct-2011
Smart marketers can prompt big behavioural shifts by breaking changes down into manageable chunks. Crawford Hollingworth offers some examples. Plus, how behavioural economics is at work in a restaurant.
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Co-founders Talbot and McCarthy leave Alterian
14-Oct-2011
UK— Alterian directors Michael Talbot and Tim McCarthy, who co-founded the business in 1997 with former CEO David Eldridge, have resigned “by mutual consent”.
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ComScore posts record revenue but deeper loss in Q3
3-Nov-2011
US— ComScore has reported record quarterly revenue of $58.8m for the third quarter of 2011, but net loss for the period has grown compared to last year.
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ComScore's Ad Metrix gets social with new metrics
7-Oct-2011
US— ComScore’s display ad measurement tool Ad Metrix now reports impressions for ‘socially published’ and ‘socially enabled’ ads.
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Confirmit strikes Brazilian partnership
20-Oct-2011
BRAZIL— Research software maker Confirmit has struck a reseller agreement with Brazilian online panel and research services firm eCGlobalPanel.
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Consumer insight division is WPP's slowest growing
28-Oct-2011
UK— WPP’s consumer insight operations were the slowest growing of the firm’s service sectors in the third quarter of 2011 and for the first nine months of the year, according to a trading update published today.
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Counting the beats: a critique
10-Oct-2011
Does heart always lead head? Steven Walden challenges some of the assumptions and myths he sees running through our recent series of articles on measuring emotion.
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Credit card data to target online advertising?
26-Oct-2011
US— Credit card networks Visa and Mastercard are working on plans to segment card users based on their offline purchase behaviour to target them with online advertising, according to a report.
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Crowd Factory adds analytics to social media tool
19-Oct-2011
US— Crowd Factory has added analytics capabilities to its social marketing tool that allows users to assess the impact of social media on their advertising campaigns.
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Cymfony heads to Europe and opens London office
4-Oct-2011
UK— Media monitoring firm Cymfony, part of Kantar Media, is pushing out from the US into Europe with an office in London.
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Diageo's Dawn Henry joins Insight Research Group
25-Oct-2011
US — New York-based Insight Research Group has hired Diageo’s former vice president of consumer planning to lead insights and strategy.
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Diary: Trend lines, debt troubles and tricky spelling
October 2011
A roundup of stuff that caught our eye in and around the research industry this month.
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Didier Truchot introduces the new Ipsos
12-Oct-2011
Ipsos has completed its acquisition of Synovate, bringing together around 16,000 employees in 84 countries to create the world’s third-largest research company. Now comes the task of integrating the two businesses.
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DoCoMo and Intage plan research joint venture
3-Oct-2011
JAPAN— Mobile phone giant NTT DoCoMo is planning a market research joint venture with Intage, according to tech news website Nikkei.com.
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Double deal for Rentrak
14-Oct-2011
US— Media measurement firm Rentrak has struck an expanded deal with Fisher Communications and added Shorts HD as a new customer.
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Ebiquity snaps up Faulkner Media Management
14-Oct-2011
UK— Media intelligence firm Ebiquity has acquired Australian media analytics consultancy Faulkner Media Management in a deal that could be worth up to £3.7m.
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Econsultancy launches survey of Australian digital marketing
20-Oct-2011
AUSTRALIA— Digital marketing and e-commerce information site Econsultancy is launching a survey on the state of digital marketing in Australia.
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Engage Research posts revenue rise
19-Oct-2011
UK— Engage Research has posted a 13% increase in sales for the year ending 31 March, bringing revenue up to £2.7m from £2.5m.
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Esomar 3D: Winners and losers
31-Oct-2011
Esomar 3D wrapped up on Friday. Plenty of concepts and techniques were discussed, but which ideas are on the ladder of success and which are sliding down the snake of ignominy? Tom Ewing reports.
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Essential's Kendrick set for BBC research role
6-Oct-2011
UK— The BBC has appointed Essential Research’s Simon Kendrick as a research manager within the Future Media Audiences team.
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EU trade orgs lobby European Commission to ban 'sugging'
24-Oct-2011
BRUSSELS— Trade bodies Efamro and Esomar have written to the European Commission calling for rules that would ban companies from selling and fundraising under the guise of research.
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Euro RSCG Discovery launches in New York
18-Oct-2011
US— Ad agency Euro RSCG has added to its data-centric Euro RSCG Discovery network of agencies by launching in New York.
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Ex-ComScore CPG specialist joins Perception Research Services
20-Oct-2011
US— Shopper research agency Perception Research Services International has appointed Mary Cooper as vice president of account management.
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Ex-George Street director re-joins RFM Research
17-Oct-2011
UK— Ex-George Street Research director David Primrose has re-joined RFM Research as director of market research, eight years after he last worked there.
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Ex-Nielsen leader Arthur C. Nielsen Jr dies aged 92
5-Oct-2011
US— Arthur C. Nielsen Jr, son of the founder of market research giant Nielsen and a long-time president and chairman of the company, has died aged 92.
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Experian FootFall tech tailor-made for Gieves & Hawkes
12-Oct-2011
UK— Men’s tailor Gieves & Hawkes has hired Experian FootFall to provide shopper insight for its flagship London store, No.1 Savile Row.
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Experian Simmons completes mobile meter test
14-Oct-2011
US— Experian Simmons has completed an “extensive” test of new mobile metering technology that links smartphone behaviour with consumer brand preferences, multiplatform media consumption, demographics and attitudes.
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Ex-Toluna manager launches online fieldwork firm in India
20-Oct-2011
INDIA — A former Toluna sales manager is starting his own data collection firm in India.
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Facebook buys Friend.ly Q&A service
12-Oct-2011
US— More big moves in the social Q&A space: Facebook has acquired application developer Friend.ly.
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Facebook to tell brands what people are talking about
4-Oct-2011
US— Facebook is ramping up its Page Insights product to give brand owners a clearer view of the engagement levels generated by their page and wall posts.
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Facing up to the industry skills gap
6-Oct-2011
A flooded job market doesn’t necessarily make life easy for research recruiters. Jessica Bower of Sundance London looks at what employers can do to make sure they find the right people and how candidates can show their best side.
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Facts International adopts Confirmit Horizons
5-Oct-2011
UK— Facts International has adopted Confirmit’s Horizons software for its research activities.
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Facts International grows call centre
20-Oct-2011
UK— Facts International has expanded its call centre after winning new work from clients including Chartis and Greenflag and commissions from research agencies.
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Federated Media to acquire analytics provider Lijit Networks
5-Oct-2011
US— Federated Media Publishing, which provides advertising services to small websites, has acquired Lijit Networks, whose services include online audience analytics.
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Former Nielsen man named SoundOut president
13-Oct-2011
US— Rob Sisco has been appointed president for North America at music insight, testing and analytics firm SoundOut, which provides clients with feedback on new music releases.
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Forrester posts Q3 and nine-month revenue rise
31-Oct-2011
US— Forrester Research has reported revenue growth up 16.7% to $69.8m for the third quarter with net income up 54% to $5.7m.
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Gemius replaces ComScore on Czech online study
12-Oct-2011
CZECH REPUBLIC— Gemius and partner firm Mediaresearch have replaced ComScore as the provider of the Czech Association for Internet Advertising’s (SPIR) audience measurement services for online and mobile media.
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German research watchdog accuses US-based firm of sugging
3-Oct-2011
GERMANY— A US-based company has been accused by the German research watchdog of selling under the guise of research.
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Getting the story straight
13-Oct-2011
Esomar Congress recently heard calls for researchers to get better at telling stories and to find new ways of inspiring clients. But we need to make sure the stories we tell are grounded in reality, warns Dan Kvistbo.
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GfK invests in Egypt and Japan
5-Oct-2011
GERMANY— GfK has increased its stake in its Japanese joint venture and fully acquired the assets of mystery shopping firm Nippon Media and GfK Egypt, the firm said today.
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Going native
October 2011
Paul Hudson of Intersperience explains five things researchers need to know about the Facebook generation.
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Growth trend stable – Nielsen up 10% in Q3
27-Oct-2011
US— Nielsen has seen third-quarter revenue rise 10% to $1.4bn thanks to a 12% increase in consumer research sales and 6% growth in media research activities.
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Horizon Media appoints consumer insights MD
19-Oct-2011
US— Media agency Horizon Media has appointed Christopher Snook as senior vice president and managing director of consumer insights.
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HP tests predictive capabilities of social media data
28-Oct-2011
US— Hewlett-Packard (HP) has announced promising results for a pilot programme that combined social media and company-held data in a bid to predict customer behaviour.
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IAB Australia launches mobile council with measurement focus
17-Oct-2011
AUSTRALIA— The Interactive Advertising Bureau Australia has formed a mobile advertising council to look at mobile audience measurement, ad standards, guidelines and best practice.
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IFF Research promotes five, names Davies director
14-Oct-2011
UK— Ben Davies has been promoted to the position of director at IFF Research, one of five promotions at the company.
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IFM Sports Marketing Surveys wins Volvo Ocean Race task
13-Oct-2011
UK— Volvo Ocean Race has appointed IFM Sports Marketing Surveys as its research consultant for the 2011-2012 event, which starts in Spain next month.
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IMS to sell SDI audit businesses to appease FTC
31-Oct-2011
US— IMS Health is buying healthcare data rival SDI but will have to sell two of SDI’s business lines in order to assuage concerns the acquisition would be anticompetitive.
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Indian TV ratings row hots up
13-Oct-2011
INDIA— The row over the reporting frequency of TV ratings in India has stepped up a gear after the Indian Broadcasting Foundation joined a campaign to shift to monthly, instead of weekly, ratings.
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Ingledew named MD of YouGov Definitive Insights
4-Oct-2011
US— YouGov has appointed Steve Ingledew as managing director of its Definitive Insights custom division in San Francisco.
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Insight Research Group hires chief possibility officer
18-Oct-2011
US— Insight Research Group has hired Perry Baldwin to fill the newly created role of chief possibility officer.
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International Do Not Call Network launched
28-Oct-2011
CANADA— Enforcement agencies from 12 countries have joined together to form the International Do Not Call Network (IDNCN) in a bid to stamp out unwanted telemarketing calls.
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Intersperience bags ITV deal
28-Oct-2011
UK— Broadcaster ITV has commissioned Intersperience to run an ad hoc research community as part of its efforts to develop a new web service.
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Ipsos completes Synovate acquisition
12-Oct-2011
FRANCE— Ipsos has completed its £525m acquisition of Synovate, creating the third largest market research company in the world by turnover.
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Ipsos OTX MediaCT appoints Lightner to lead games research
18-Oct-2011
US— Former Sega man Robert Lightner has been appointed executive vice president within the media and technology group at Ipsos OTX MediaCT. He will also lead the firm’s office in San Francisco.
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Ipsos sees 4% revenue rise for first nine months of 2011
27-Oct-2011
FRANCE— Ipsos has posted a 4.1% rise in sales for the first nine months of 2011, taking revenue for the period up to €845.8m.
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Ipsos's Kristin Sharp joins TNS as qual COO
17-Oct-2011
UK— TNS has appointed Kristin Sharp to the newly created position of chief operating officer of its qualitative business.
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Kadence International adds three to UK team
31-Oct-2011
UK— Kadence International has bolstered its UK team with the appointment of George Tsakraklides as insight manager and Margaret Allen and Eimear Macgarty as insight executives.
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Kantar buys out Sri Lanka's LMRB
7-Oct-2011
SRI LANKA— WPP’s research group Kantar has bought the remainder of Sri Lanka’s LMRB, taking its stake from 49% to 100%.
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Kantar to use Arbitron PPMs to measure Swedish radio audiences
31-Oct-2011
SWEDEN— Kantar Media has won a six-year deal to measure radio audiences in Sweden, and will use Portable People Meters (PPMs) licensed from Arbitron to carry out the work.
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Lego makes crowd-sourcing platform global
7-Oct-2011
DENMARK— Lego has launched a global website, Lego Cuusoo, to crowd-source new product ideas, after testing the concept in Japan for the past three years.
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Lindstrom brain science claims 'unsupported'
6-Oct-2011
US— A group of dozens of scientists have criticised neuromarketing writer Martin Lindstrom for claiming that brain scans show that people “love” their digital devices.
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LSE picks Opinium to study youth politics in Europe
6-Oct-2011
UK— The London School of Economics’ (LSE) Enterprise Team has appointed Opinium Research to carry out a study across seven European countries examining young people’s political attitudes.
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Luma Research conducts Australia's 'first' smartphone survey
17-Oct-2011
AUSTRALIA— Research Now and Luma Research have teamed up to carry out what they claim is the first survey in Australia to use smartphones to conduct fieldwork.
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Market Force Information wins Baja Fresh work
11-Oct-2011
US— Mexican restaurant chain Baja Fresh has hired Market Force Information to carry out a mystery shopping and customer intelligence project.
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McCrindle issues 'correction' for sample size errors
26-Oct-2011
AUSTRALIA— McCrindle Research has issued a “correction” following allegations made in the ABC TV show Media Watch, acknowledging that in the past it had erroneously recorded the wrong sample sizes on press released surveys.
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Measuring what matters
25-Oct-2011
Communications professionals are finding their remuneration tied to measures of a company’s reputation strength. But Kerstin Liehr-Gobbers sounds a note of caution as not all reputation measurement methodologies are fit for purpose.
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Mintel acquires market intelligence firm Access Asia
10-Oct-2011
UK— Mintel Group has acquired Access Asia, a UK-based provider of market intelligence for companies looking to develop a presence in Greater China and south-east Asia.
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Mobile media needs 'solid metrics', says IAB
3-Oct-2011
US— Cookies are unreliable; server logs are stymied; the ecosystem is fragmented and privacy concerns loom large – none of which changes the fact that mobile advertising needs a standardised set of measurements, according to a new IAB paper.
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MRA sees survey opportunity in Obama deficit plan
12-Oct-2011
US— The Marketing Research Association (MRA) is hoping to hitch an exemption for the use of autodiallers in cellphone-based survey research to President Barack Obama’s package of deficit reduction measures.
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MRS names former BBC marketer as chief executive
27-Oct-2011
UK— Former BBC and Shell marketer Jane Frost CBE has been named the new chief executive of the Market Research Society (MRS).
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New readership research supplier for Norwegian magazine body
4-Oct-2011
NORWAY— The Media Business Association (Mediebedriftenes Landsforening) has picked TNS Gallup to run its magazine and weekly press readership survey from 2012.
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New research manager as EasyInsites gears up for expansion
3-Oct-2011
UK — Online researcher EasyInsites has hired Sandra Jehoel as research manager.
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Nielsen and Carrier IQ team up to measure mobile service quality
21-Oct-2011
US— Nielsen and mobile intelligence firm Carrier IQ have partnered to assess the performance of mobile services, networks and devices around the world.
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Nielsen's DMA maps are copyright protected, says judge
11-Oct-2011
US— An Illinois judge has ruled that Nielsen has a valid copyright claim for its designated market area (DMAs) maps which it accuses outdoor advertising firm Truck Ads of copying.
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Nine cities added to Indian radio measurement service
10-Oct-2011
INDIA— TAM Media Research has added nine cities to the list covered by its radio audience measurement (RAM) service.
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NPD Group and Sam's Club strike data deal
11-Oct-2011
US— Walmart-owned retailer Sam’s Club has reached an agreement with The NPD Group to supply the research firm with point-of-sale data from its stores and website.
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Obesity group wants marketers to stop tracking teens
26-Oct-2011
US— Childhood obesity action group NPlan has raised concerns over marketers use of social media monitoring and neuromarketing techniques to develop campaigns to target junk foods at children and teens.
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OnePoint Global unveils mobile survey app
10-Oct-2011
UK— Mobile research technology provider OnePoint Global has launched a new mobile survey tool, the TellMe App.
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Opinium Research hires client relations manager
10-Oct-2011
UK— Full-service agency Opinium Research has appointed Kate Norfolk as client relations manager.
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Passenger aims for ideation with community upgrade
6-Oct-2011
US— Online community builder Passenger has added ideation tools to the latest version of its Social Brand Intelligence platform.
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People on the move
7-Oct-2011
The latest appointments and promotions in the global market research and consumer insight industry.
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People on the move
27-Oct-2011
All the latest appointments and promotions in the global market research and consumer insight industry. This week: news from Turner Broadcasting, Incite, iGR, Survey Analytics, SocialTwist and ThinkVine.
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People on the move
19-Oct-2011
All the latest appointments and promotions from the global market research and consumer insight industry. This week: Razor Research, Research Now, AMSRO, Brand Potential,
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Pew Research Center picks Crimson Hexagon for journalism project
26-Oct-2011
US— The Pew Research Centre’s Project for Excellence in Journalism (PEJ) has signed up Crimson Hexagon’s ForSight platform to support its research into traditional and new media.
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Planet Retail hires Ipsos Mori shopper chief Cowan
20-Oct-2011
UK— Retail analyst Planet Retail has appointed Ipsos Mori’s Lindsay Cowan as chief knowledge officer.
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Pollster André Pineda dies aged 46
3-Oct-2011
US— André Pineda, a Democratic pollster, has died at the age of 46. Reports say he took his own life.
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Redshift opens office in New York
4-Oct-2011
US— Redshift Research, the UK-based agency owned by communications and PR group Next Fifteen, has opened its first overseas office in New York.
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Relish names Thompson as managing partner
28-Oct-2011
UK— Relish Research has made Simon Thompson managing partner of the full-service agency, a new position.
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Rentrak syndicates Bluefin's 'social TV' data
5-Oct-2011
US— Media measurement firm Rentrak is to incorporate social media data from Bluefin Labs into its TV Essentials service.
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Research arm boosts Next Fifteen
18-Oct-2011
UK— Next Fifteen Communications, the owner of Redshift Research, has reported a 19% rise in revenue for the year ending 31 July 2011.
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Research associations lobby for Census Bureau funding
21-Oct-2011
US— A collective of census users including the American Association for Public Opinion Research and the Marketing Research Association have written to senate leaders to plead for more funding for the Census Bureau.
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Retail traffic counter ShopperTrak readies European expansion
13-Oct-2011
UK— ShopperTrak, whose technology counts and analyses footfall in malls and retail stores, has announced its expansion in Europe following the acquisition of its UK-based licensee.
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RII sees 'continued stagnation' of US MR business
21-Oct-2011
US— A stale economy is no friend to market researchers, it seems – the latest wave of the US Research Industry Index finds “continued stagnation” of business.
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Risk and reward
October 2011
Everyone likes to talk about the successes of their research techniques and methodologies, but we often tend to brush the failures under the carpet,” wrote Jon Puleston, head of GMI Interactive, in a comment piece last month.
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Scout Analytics launches research division
15-Nov-2011
US— Web analytics firm Scout Analytics has spun out a research division that will develop behavioural models of online audiences to help publishers design new methodologies that predict revenue and profits based on audience size and behaviours.
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Socialbakers acquires Social RSS, adds Google+ capabilities
28-Oct-2011
CZECH REPUBLIC— Social and digital media analytics agency Socialbakers has acquired Social RSS, a Facebook RSS reader application. The firm has also expanded its services to cover Google+.
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Socialbakers celebrates $2m investment
3-Oct-2011
CZECH REPUBLIC— Social and digital media analytics agency Socialbakers has been awarded $2m in a financing round led by technology investment firm Earlybird Venture Capital.
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Sometimes 'like' just ain't enough
26-Oct-2011
Social media has been called ‘word of mouth on steroids’ – but it accounts for less than 10% of brand-related conversations. That’s why measuring online buzz isn’t enough, says Keller Fay’s Steve Thomson.
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SPA Future Thinking opens Quantum Lab
31-Oct-2011
UK— SPA Future Thinking has opened an in-house think tank to develop “innovative” research services for the firm’s clients.
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Spergel to lead TV insights at Ipsos OTX MediaCT
25-Oct-2011
US— Ipsos has promoted Ben Spergel, manager of its TV Dailies tracking study, to senior vice president of TV insights.
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Stream Research hoping to make developers H(app)y
26-Oct-2011
UK— Stream Research is launching a new qualitative syndicated study that will span four countries examining what consumers ‘need’ from their apps.
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Sun Microsystems founder embarks on Q&A app venture
11-Oct-2011
US— Sun Microsystems co-founder Scott McNealy has gone from selling computers to selling opinions through his new venture Wayin.
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Suppliers 'trailing buyers' on new techniques
6-Oct-2011
US— Research suppliers are not keeping up with buyers over some of the most promising research techniques, according to the latest wave of the Greenbook Research Industry Trends survey.
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SurveyMonkey adds Audience panel to DIY survey offer
28-Oct-2011
US— SurveyMonkey has built its own panel. The DIY survey software supplier has been recruiting from its pool of survey takers for several months and now has 350,000 US panellists signed up.
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Synovate Retail Performance and Firs partner for China store research
19-Oct-2011
CHINA— Synovate Retail Performance and Firs Technologies have struck a partnership to offer data reporting services to stores across Greater China.
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Synovate's Beeck joins Metrix Consulting
12-Oct-2011
AUSTRALIA— Former Synovate Australia managing director Julie Beeck has joined Metrix Consulting as an executive director.
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The biochemistry of temptation
5-Oct-2011
As consumers, we’re all familiar with that irrational urge to buy something that’s not good for us or that we don’t really need. Some blame peer pressure, others the power of marketing. But Crawford Hollingworth says biochemistry has a lot to answer for.
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The future, by those who'll make it
4-Oct-2011
What does the future have in store for market research? Our graduates offer their view in part two of our careers round table.
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The rules of cool
24-Oct-2011
What makes a brand cool? Robert Bain looks at researchers’ efforts to find out.
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The special relationship
October 2011
Claire McAlpine explains how MediaCom’s research unit helped the Metropolitan Police understand what makes people give up their spare time to police London’s streets – for free.
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Three routes to digital enlightenment
27-Oct-2011
Tom Ewing reports from a hectic first session at Esomar 3D in Miami.
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TNS appoints marketing sciences head
4-Oct-2011
UK— Ipsos Marketing’s UK MD Mark Kingsbury is to leave the company to join TNS as head of marketing sciences in January 2012.
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Toluna rolls out data reporting and analysis tool
24-Oct-2011
US— Panel and technology provider Toluna has developed a web-based data reporting and analysis tool, TolunaAnalytics.
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Truth bags funding from private equity firm
10-Oct-2011
UK— Strategic insight consultancy Truth has received investment from private equity group Vitruvian as part of a takeover of Truth’s early-stage backer, The College Group.
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Twitter analytics startup SocialGrapple joins Google
11-Oct-2011
US— Google has acquired the team behind Twitter analytics tool SocialGrapple.
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Understanding IBM's big analytics bet
11-Oct-2011
An IBM study finds chief marketing officers unprepared to deal with the data explosion caused by social media. Just as well, then, that the company has invested $14bn in buying analytics businesses. How can market researchers hope to compete?
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Ups and downs – Mark Ursell
October 2011
Tpoll chief Mark Ursell knows the importance of managing expectations while selling the dream.
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US acquisitions help drive YouGov growth
10-Oct-2011
UK — Online researcher YouGov has reported 27% annual revenue growth, with operating profit up 40%. Revenue was £56.1m, up from £44.2m.
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US gov't agency looks to online data for early warning system
25-Oct-2011
US— A US government intelligence research body is hoping it can predict major events such as disease outbreaks and resource shortages by analysing public data online.
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USamp founder calls for change in sample pricing model
3-Oct-2011
US— USamp co-founder Matt Dusig is pushing for a new pricing model in the online sample business – moving away from cost-per-interview (CPI) to cost-per-finish.
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USamp iPhone app to allow location-based polls
6-Oct-2011
US— Online sample provider uSamp has developed an iPhone app called iPoll to allow its panellists to complete surveys on the go, including those targeted on a user’s current location.
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USamp looks to play SurveyMonkey at its own game
26-Oct-2011
US— Online sample provider uSamp has launched a free SurveyBuilder tool that allows users to create and distribute surveys among their friends and contacts.
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Veteran CNN news man launches Poll Position
7-Oct-2011
US— Former CNN chief news executive Eason Jordan has launched a polling, social media and news website, Poll Position, which polls Americans about topical issues.
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Vision Critical adds mobile and Facebook capabilities
24-Oct-2011
CANADA— Vision Critical has added mobile and Facebook capabilities to its Sparq online research tool.
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Vision Critical signs Sparq deal in Italy
10-Oct-2011
ITALY— Vision Critical has reached a deal with Demoskopea that sees the Italian research agency use Vision Critical’s Sparq platform to build community panels for clients.
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What Facebook thinks about market research
28-Oct-2011
Sean Bruich, Facebook’s head of measurement research, promised to tell Esomar 3D delegates what research needs to do better. But was he there to praise the industry or bury it? Tom Ewing reports.
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What the Foucault? Uses and misuses of social media research
28-Oct-2011
Esomar 3D ventures into the “wild gardens” of social networks and internet forums. Tom Ewing follows.
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What’s it worth?
October 2011
Buyers and suppliers are struggling to define the business impact of research. Is time running out for them to do so? Tim Phillips reports.
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What's the Mandarin for 'work/life balance'?
20-Oct-2011
John Wigglesworth and Wynne Cheng examine the culture of long-working hours in the North Asian research industry.
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When it comes to the crunch
October 2011
Jeffrey Henning of Affinnova on how techniques inspired by the theory of evolution helped Snack Factory extend its product range.
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WorldOne appoints Germany MD
5-Oct-2011
GERMANY— Online healthcare data collection firm WorldOne has appointed Gerald Wackert to the newly created position of managing director for Germany.
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YouGovPsychonomics gets new identity
27-Oct-2011
GERMANY— YouGovPsychonomics, YouGov’s German subsidiary, is dropping the ‘Psychonomics’ from its name as of January next year.