Yuseo, Realeyes combine usability with eye-tracking
Share
Partnership allows quantitative eye-tracking data to be added to online behaviour studies
FRANCE-- Usability researcher Yuseo has announced a partnership with Realeyes to combine eye-tracking data with its website surveys in the UK and France.
“Getting a genuine understanding of the interactive process requires the ability to link what people do with what they look at, while taking on board what they say,” said Yuseo.
Realeyes specialises in conducting eye-tracking tests with large enough sample sizes to produce quantitative results, using a network of public locations as well as some research at clients' premises.
The new service, which incorporates qual and quant elements, tests 150 people using five tasks and 50 questions, at a cost of £10,000.
Author: Robert Bain
Related links:
Yuseo puts spotlight on online user experience
Follow us on
