NEWS23 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — 29% of 12-15 year olds chose YouTube videos as their top viewing choice, compared with 25% who chose TV, according to a new Ofcom report.
The Children and Parents: Media Use and Attitudes Report was based on around 1,300 in-home interviews with parents and children aged 5 to 15. A similar study in 2014 had 25% of this age group opt for YouTube first and 30% for TV. Another recent report has suggested that TV remains the most popular media choice for 16-34 year olds.
The Ofcom report also noted that a small but growing proportion of 12-15 year olds now turn to YouTube for ‘accurate information about serious things going on in the world’ ( 8% compared with 3% in 2014 ).
“The content children are consuming is increasingly curated by digital intermediaries, including providers like YouTube and Google,” the report’s executive summary noted. “As well as attractive sources of content, rivalling traditional broadcasters, they are also seen by some children as legitimating brands, helping to vouchsafe the veracity or trustworthiness of content accessed through their sites.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Quantitative Researcher (RM – Director level) – Independent Boutique – Flexible Oppor
£Competitive pro rata salary + bens
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Simon Leggett
8 years ago
Through our recent CHILDWISE Monitor Report, we have also found that YouTube is becoming increasingly dominant amongst this age group, with half of children using it every day
Like Reply Report