NEWS21 October 2014
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NEWS21 October 2014
US — People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.
The Wellness Uprising Report 2014 found that people of all ages and income levels cited stress ( 47%) as their number one health concern and are adopting strategies to live healthier lives.
Among these are that on average more than half of Americans ( 57%) are eating less fast food, 46% less sweets, 41% less saturated fats, 33% less sodium and 27% less caffeine.
Wendy Liebmann, CEO of WSL said: “People are changing their dietary habits, eating less ‘bad’ foods and cooking more ‘good’ foods, two growing trends which will have a major impact on every type of business, especially those that involve food, exercise and healthcare. In the recent recession it was an economic necessity and now it has become a more holistic approach to being well every day.”
She added: “What began as a fringe movement of people interested in organic food, yoga and shopping at Whole Foods has turned into a national trend driven by a broad constituency of consumers of all ages, incomes, ethnicities and genders. They’re knowledgeable and passionate about taking care of their own and their family’s health.”
Among the report’s findings were:
‘How America Shops 2014 The Wellness Uprising’ surveyed 2,008 men and women, ages 18+, during July and August 2014.
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