Visual Sciences is the new WebSideStory
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WebSideStory has rebranded itself under the name of Visual Sciences, the company it acquired in February 2006.
The firm said the change of name reflects a broadening of its focus from web analytics, to encompass analysis of other points of contact such as call centres and retail points of sale.
Visual Sciences CEO Jim MacIntyre said: “Our clients ultimately need a comprehensive view of their customers, not only the slice that comes from the web.”
The company is currently embroiled in a patent infringement dispute with online audience researcher NetRatings, which sued WebSideStory in February last year, only to be countersued less than three weeks later.
A separate lawsuit by NetRatings against Visual Sciences was settled in October 2005, before the firm merged with WebSideStory.
Author: Robert Bain
Related links:
More time allowed for WebSideStory lawsuit
WebSideStory countersues NetRatings
NetRatings sues WebSideStory for patent infringement
