Twitter research idea proves to be a winner
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US-- A plan for how micro-blogging site Twitter could make money out of market research has won a competition to create a revenue model for the site.
The idea for Twitter Antenna was submitted by Albert Kim, a manager in Chicago for new media strategy and communications firm Denuo.
Kim's idea was for Twitter to set up an opt-in panel of users who could be segmented and then targeted by brands looking for quick and cheap feedback from a particular group of consumers.
Feedback from these panellists would then be stored in a special client dashboard where they could be analysed in detail.
The contest was organised by the Silicon Alley Insider blog. Click here to read why they crowned Kim their winner.
Author: Brian Tarran
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Using Twitter for market research? It could be a winning idea
