Top brands sustain value in recession
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US-- Tough economic conditions have not affected the world's leading brands, according to Millward Brown Optimor's latest Brandz survey.
The annual study, which ranks the value of brands in dollars, found this year that despite the global financial situation, the top 100 index had increased in value by 1.7% to $1.95 trillion.
Joanna Seddon, CEO of Millward Brown Optimor, said: “In the current environment, where the value of many businesses has fallen, brand has become even more important because it can help sustain companies in tough times.”
Google again topped the list after seeing its value rise 16% to $100bn, but a 16% decrease in value saw GE drop from second to eighth. Vodafone was a new entry after a 45% rise in brand value while Nokia's 20% decrease saw it fall out of the top ten.
The top ten brands, with their value in $m, are:
1. Google – 100,039
2. Microsoft – 76,249
3. Coca-Cola – 67,625
4. IBM – 66,622
5. McDonalds – 66,575
6. Apple – 63,113
7. China Mobile – 61,283
8. GE – 59,793
9. Vodafone – 53,727
10. Marlboro – 49,460
Download the full report here.
Author: James Verrinder
Related links:
Top 100 brands growing in value, says Millward Brown
Google tops global brands list
