Toluna reports 70% rise in 2008 revenue
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UK-- Online research firm Toluna has seen revenues rocket by more than 70% in 2008, the company said in a trading statement today.
The firm said “strong trading activity, especially in the second half of the year” led to revenue of more than £21m.
Excluding the effects of the acquisition of US panel firm Common Knowledge in June last year, revenue growth was 34%.
Operating profit also saw a healthy rise of 60% to approximately £5m, making 2008 Toluna's fourth consecutive year of increased sales and profits.
Despite the current economic conditions, Toluna said it had seen a “firm start to 2009 bookings”.
Chief executive Frédéric-Charles Petit said: “While the economic downturn makes us cautious to extrapolate, we believe that, fundamentally, the way market research is produced, distributed and used by clients as well as undertaken by respondents is changing dramatically and that Toluna is well positioned to benefit from these changes.”
Detailed 2008 results will be published in April.
Author: James Verrinder
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