TNS takes the pulse of Asda shoppers

UK-- TNS has launched a new consumer confidence index, Pulse of the Nation, sponsored by supermarket chain Asda.

The index is based on a sample of around 3,000 people weighted to represent Asda's customer base, and focuses on ten key issues: personal finance, relationships, education, safety from crime, job security, the environment, time pressure, diet, exercise and the economy.

Asda's head of customer insight Rebecca Bektas said: “The index is distinct from other surveys as it gives a more complete picture of how people are feeling about their lives, taking into account a wide range of factors that contribute to overall levels of confidence.”

Despite low confidence in the economy, the first results show a prevailing positive feeling, with high scores in areas including relationships and education. Quarterly results will track how this is affected by changing economic conditions.

“Given that the demographic of Asda shoppers mirrors the national population most closely of all the major supermarkets, we feel in a unique position to chart consumer confidence levels in the UK,” said Bektas.

Author: Robert Bain