NEWS19 April 2012
MEXICO— Survey software firm Voxco has sealed a deal with Mexican research agency Inmega Ivestigacion de Mercados to distribute its Acuity4 social media monitoring product in the country.
As well as the reselling agreement, Inmega is to acquire a Voxco CATI system for its call centre.
Inmega CEO Guilermo Gallardo said: “Social media is booming in Mexico and market research firms and enterprises are starting to understand the opportunities that these new media represent for them, so we are very optimistic to partner with Voxco.”
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