NEWS27 September 2011
US— InContext Solutions has struck up a partnership with IMI Merchandising to road test in-store marketing programmes within InContext’s virtual shopping software.
The software produces web-based 3D representations of retail environments that research participants can explore, allowing concepts to be trialled and tweaked ahead of a live roll-out.
IMI’s senior vice president of strategic marketing Larry Wolfson said the virtual shopping platform would be offered through IMI’s InVision Retail Science Lab.
- Research took a trip round one of InContext’s 3D stores this summer. Click here for our write-up of the experience.
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