NEWS26 July 2012
US— Sample supplier and research technology firm uSamp has become the latest to join NBCUniversal’s Billion Dollar Olympics Lab research initiative.
NBC will uses uSamp’s DIY survey and sample platform instant.ly and its mobile survey technology to track consumers’ real-time reactions and behaviour around Olympics events.
This will include the ability to measure the influence of the Games and their ability to engage viewers on an emotional level, as well as studying the impact of unexpected developments.
Other Billion Dollar Lab participants include Arbitron, Google and ComScore.
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