USamp iPhone app to allow location-based polls
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US— Online sample provider uSamp has developed an iPhone app called iPoll to allow its panellists to complete surveys on the go, including those targeted on a user’s current location.
The app is currently in beta but can be downloaded for free in the US App Store – though users have to be registered with uSamp’s Surveyhead panel to start receiving surveys.
USamp president and co-founder Gregg Lavin told Research that iPoll was designed to facilitate both location-based polls and short surveys of approximately 10 questions in length.
“We will never allow for a standard 15-, 20-, 30-minute survey on a mobile device. It just doesn’t work,” Lavin said. “When you think of mobile, you think, ‘Someone only has five minutes out of their day to answer these questions’.”
