US launch for Toluna's QuickSurveys
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US— Toluna has launched its on-demand survey platform QuickSurveys in the US. The tool, which was launched in Europe in late 2008, allows users to create surveys of up to five questions in length.
Toluna claims users can receive up to 2,000 answers “within hours” using the platform.
CEO Frederic-Charles Petit (pictured) said: “I am convinced that this marks the beginning of a new era for online research.”
He described it as “a fast, accurate and inexpensive service at a time when marketing budgets are coming under intense scrutiny and where access of information for any businesses is more critical than ever”.
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