NEWS5 August 2015

Statiq launches geo-behavioural audience profiling tool

Technology UK

UK — Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.

Opera Mediaworks has been announced as the first UK digital advertiser to use the offering.

Places is available as a licensed model and allows marketers and advertisers to locate and identify local business and point of interest listings across the UK, giving them access to digital audiences that have visited these locations, and analyse customer data to generate geo-behavioural profiles.

@RESEARCH LIVE

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